Course information

Adobe Audience Manager Training Course Outline

Module 1: Audience Manager

  • Introduction
  • Types of Data Collected
  • Data Security
  • Data Privacy
  • Data Governance
  • Accessibility in Audience Manager

Module 2: Features

  • Addressable Audiences
  • Administration
  • Algorithmic Models
  • Audience Lab
  • Audience Marketplace
  • Customer Data Feeds
  • Data Explorer
  • Data Export Controls
  • Data Sources
  • Declared IDs
  • Derived Signals
  • Destinations
  • Profile Merge Rules
  • Segments
  • Traits
  • Visitor Profile Viewer

Module 3: Reporting

  • Introduction
  • Reports Dashboard
  • General Reports
  • Trend Reports
  • Audience Optimization Reports
  • Interactive and Overlap Reports
  • Onboarding Status Report
  • Outbound File History
  • Counting Unique Users
  • Data Sampling and Error Rates

Module 4: API and SDK Code

  • Introduction
  • Audience API Code Migration
  • Data Collection Server
  • REST APIs
  • SDK Code

Module 5: Data Integration Library (DIL) API

  • Introduction
  • Class-level DIL Methods
  • Instance-level DIL Methods
  • DIL Modules
  • DIL Tools
  • DIL Use Cases and Code Samples
  • Flash DIL
  • DIL Release Notes

Module 6: Implementation and Integration Guides

  • Introduction
  • Data Integration Methods
  • Integrate with Google Ad Manager
  • Integration with Third-Party Destinations
  • Implementing Audience Manager
  • Media Data Integration
  • Receiving Audience Data
  • Sending Audience Data
  • Integrate with Adobe Experience Platform
  • Integrate with Other Cloud Applications

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Who should attend this Adobe Audience Manager Training?

Adobe Audience Manager Training is designed for professionals and individuals who want to gain expertise in using Adobe's Audience Manager platform for data management and audience segmentation. Here is a list of professionals who could greatly benefit from this course:

  • Digital Marketers
  • Marketing Analysts
  • Data Analysts
  • Advertising Professionals
  • Media Planners
  • Marketing Technologists
  • Customer Experience Professionals

Prerequisites of the Adobe Audience Manager Training

While there are no formal prerequisites, it's highly recommended that you possess fundamental knowledge of web fundamentals, website structure, HTML-based webpages, web analysis, and basic IT concepts before delving into Adobe Experience Manager.

Adobe Audience Manager Training Course Overview

Adobe Audience Manager is a leading data management platform (DMP) that enables organisations to build unique audience profiles, delivering personalised experiences across channels. It's instrumental in enhancing marketing strategies by collecting, segmenting, and activating data from various sources, thereby allowing businesses to target the right audience with precision.

Proficiency in Adobe Audience Manager is crucial for Digital Marketers, Data Analysts, Campaign Managers, and Customer Experience Strategists. Mastering this platform empowers professionals to unify data, create actionable insights, and optimise audience engagement, making it essential for those striving to excel in data-driven marketing and customer-centric strategies.

The Knowledge Academy's 1-day course equips delegates with fundamental concepts and practical skills in Adobe Audience Manager. Through hands-on workshops and expert-led sessions, delegates gain a comprehensive understanding of data ingestion, audience segmentation, and data activation. Delegates learn to implement audience management strategies, interpret data insights, and optimise marketing efforts for diverse real-world scenarios.

Course Objectives

  • To understand the foundational principles of Adobe Audience Manager
  • To explore various data management techniques, including segmentation and activation
  • To apply Adobe Audience Manager in creating and managing audience profiles
  • To analyse and interpret audience data effectively for targeted marketing campaigns
  • To optimise audience engagement strategies using data-driven insights
  • To comprehend ethical considerations in data management and audience targeting

Upon completing this course, delegates will have acquired the knowledge and skills necessary to implement and optimise audience management strategies using Adobe Audience Manager, making them invaluable assets in their professional fields.

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What's Included in this Adobe Audience Manager Training?

  • World-Class Training Sessions from Experienced Instructors
  • Adobe Audience Manager Certificate
  • Digital Delegate Pack

Why choose us

Our Irvine venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Irvine, a city in the state of California, has a current population that totals an average of roughly 250,000 spread across 66.454 square miles of land.  At The Knowledge Academy we offer over 50,000 classroom based training courses in Irvine, in order to enhance people’s learning in an array of subject areas.  Education in the USA is provided by both public and private schools, and is mandatory until the age of 16.  Pupils conducting their schooling within the USA start off at preschool, followed by elementary school, then middle school, before finishing at high school.  At age 18, US citizens are able to engage in higher education.  Higher education in the USA normally comes in the form of a college, undergraduate school, or a community college – that latter of which doesn’t normally cost anything to attend.  Candidates participating in a course at a college will gain credits towards a bachelor’s degree, whilst candidates participating in a course at a community college will be earning credits in order to achieve an associate’s degree.

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Address

Oracle Tower
17901 Von Karman Avenue
Suite 600
Irvine
California
92614

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Training | Adobe Audience Manager Training in Irvine. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Adobe Training | Adobe Audience Manager Training in Irvine, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Adobe Training | Adobe Audience Manager Training in Irvine FAQs

Adobe Audience Manager is a data management platform that helps businesses build and manage audience segments for targeted advertising and personalised marketing.
While there are no formal prerequisites, it's highly recommended that you possess fundamental knowledge of web fundamentals, website structure, HTML-based webpages, web analysis, and basic IT concepts before delving into Adobe Experience Manager.
Marketing Professionals, Data Analysts, and Digital Advertising Specialists should attend this course to learn how to optimise audience targeting and data management.
An Audience Manager helps collect, organise, and analyse customer data to create targeted audience segments for more effective marketing campaigns.
Adobe Audience Manager offers capabilities like audience segmentation, data integration, real-time analytics, and personalised targeting across multiple channels.
This course takes 1 day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You’ll gain skills in data management and audience segmentation, allowing you to create precise and personalised marketing campaigns. By mastering the tools to effectively organise and analyse data, understand your target audiences and improve Return on Investment (ROI) and a stronger edge in the market.
You’ll learn to use Adobe Audience Manager to create and manage audience segments, integrate data, and leverage analytics for targeted marketing.
The certification validates your expertise in using Adobe Audience Manager for efficient audience management and targeted marketing strategies.
Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course.
The Knowledge Academy provides flexible self-paced training for these courses. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.
The certification demonstrates your proficiency in managing and utilising audience data effectively, which is valuable for targeted marketing and data-driven decision-making.
This course comes with a 1-day training session from experienced trainers, a digital delegate pack, and a certificate upon completion of the course.
The training is intermediate and suitable for individuals with a digital marketing or data management background.
Digital Marketers, Data Analysts, And Advertising Managers can benefit from this certification.
You can expect roles like Data Analyst, Audience Manager, Digital Marketing Specialist, and Campaign Strategist upon completing this course.
Yes, we offer tailored corporate training courses that can be customised to meet the specific needs of an organisation and its employees.
Should you encounter any difficulties accessing the course materials, our customer support team is available to assist and promptly resolve any issues you may encounter.
The course enhances your skills in audience segmentation and data management, improving your effectiveness in digital marketing and advertising.
Apply the skills learned in real-world scenarios, pursue further certifications, or advance your career in digital marketing.
No, a background in other Adobe courses is not necessary, though familiarity with Adobe tools can be beneficial.
The training fees for Adobe Audience Manager Trainingin Irvine starts from $1595
The Knowledge Academy is the Leading global training provider for Adobe Audience Manager Training.
Please see our Adobe Courses courses available in Irvine
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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