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Adobe Customer Journey Analytics Training Overview
Adobe Customer Journey Analytics Training Course Outline
Module 1: Introduction
- Customer Journey Analytics overview
- Quick Start Guide
- Landing Page
- Compare CJA to BI solutions
Module 2: Customer Journey Analytics and Adobe Analytics
- Evolution from Adobe Analytics
- User Guide for Adobe Analytics users
- Comparison with Adobe Analytics
Module 3: Data Ingestion
- Data Ingestion Overview
- Adobe Analytics
- Adobe Experience Platform
- Batch data
- Streaming data
- Source connectors
Module 4: Connections
- Connections overview
- Create a connection
- Manage connections
- Combined event datasets
- Standard lookups
- Cross-Channel Analytics
Module 5: Data Views
- Data views overview
- Create or edit a data view
- Component Settings
- Standard Component Reference
- Labels and Policies
Module 6: Workspace Projects
- Analysis Workspace overview
- Perform basic and advanced analysis
- Projects
- Visualizations
- Panels
- Curate, Share and Schedule projects
- Attribution IQ
- Virtual Analyst
Module 7: Component
- Components overview
- Add component descriptions
- Annotations
- Audiences
- Dimensions
- Metrics
- Filters
- Calculated Metrics
- Date ranges
- Data Dictionary
Module 8: Analytics Dashboards
- Analytics dashboards - Overview
- Curator tasks
- Create a mobile scorecard
- Set up executives to use dashboards
- Executive user quick start guide
Module 9: Report Builder
- Report Builder Overview
- Report Builder Set Up
- Create a Data Block
- Report Builder Hub
- Select a Date Range
- Work with Filters
- Filter Dimensions
- Manage Data Blocks
- Schedule Workbooks
- Restricted Labels
- Report Builder Settings
Module 10: Cross-Channel Analytics
- Cross-Channel Analytics overview
- How replays work
Module 11: Adobe integrations
- Integrate Adobe solutions with CJA overview
- Integrate Adobe Analytics with Customer Journey Analytics
- Integrate Journey Optimizer data with CJA
- Integrate Customer AI data with CJA
Module 12: Data Governance
- Data Governance
- Audit Log
- Customer Managed Keys
Module 13: Use cases
- Customer Journey Analytics use cases
- Google Analytics data
- Data ingestion
- Data views
- B2B
- Cross-channel data
- Adobe Analytics data
- Complex data
Module 14: Administration
- Access Control
- View and manage usage
- Deletion implications
Module 15: Labs and Troubleshooting
- Labs User Guide
- Comparing Adobe Analytics data to CJA data
- Counts Real-time CDP and CJA
Who should attend this Adobe Customer Journey Analytics Training?
The Adobe Customer Journey Analytics Training in the United States is beneficial for a variety of professionals and individuals who want to gain expertise in using Adobe's Customer Journey Analytics platform to analyze and improve customer experiences. Here are some of the professionals who should consider attending this training:
- Digital Marketers
- Marketing Analysts
- Data Analysts
- Customer Experience Professionals
- E-commerce Managers
- Web Analysts
- Product Managers
Prerequisites of the Adobe Customer Journey Analytics Training
There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training course.
Adobe Customer Journey Analytics Training Course Overview
Customer Journey Analytics is the process of analyzing and understanding the various touchpoints and interactions that a customer has with a business. It involves collecting and analyzing data from multiple sources to gain insights into customer behavior and preferences. This training aims to provide individuals with control to connect online and offline data in the analysis workspace on any common customer ID.
Studying this training equips learners in the United States with analytics dashboards that provide insights and key performance indicators related to a particular area of a business. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.
In this 2-day Adobe Customer Journey Analytics Training Course, delegates in the United States will gain comprehensive knowledge of Adobe Customer Journey Analytics and how to master it. During this training, they will learn how to use Adobe Analytics data for customer journey analytics. They will also learn how to create a mobile scorecard and set up executives to use dashboards.
Course Objectives
- To get an understanding of how to create, share, and schedule projects
- To learn how to select a date range and work with filters and filter dimensions
- To become familiar with how to add component descriptions and annotations
- To learn how to integrate journey optimization data with customer journey analytics
- To attain knowledge of how to work with Adobe Analytics data and complex data
- To create connections between platform datasets and customer journey analytics
After attending this training, delegates in the United States will be able to manage data blocks, schedule workbooks, and use restricted labels. They will also be able to resolve customer problems through real-time reports.
What's Included in this Adobe Customer Journey Analytics Training?
- World-Class Training Sessions from Experienced Instructors
- Adobe Customer Journey Analytics Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Customer Journey Analytics Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Adobe Customer Journey Analytics Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
Adobe Customer Journey Analytics Training FAQs
Adobe Customer Journey Analytics is a tool for analysing customer behaviour across multiple channels to gain insights and optimise customer experiences.
There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training Course.
Marketing Analysts, Data Scientists, Customer Experience Professionals, and Business Strategists who want to optimise customer journeys should attend this course.
It integrates data from various sources, enabling real-time analysis of customer interactions across different touchpoints to provide actionable insights.
Adobe Analytics is a powerful tool for tracking and analysing web traffic, user behaviour, and marketing effectiveness. It provides insights into user interactions across digital platforms, helping businesses optimise engagement and conversions.
This course takes 2 days to complete during which delegates participate in intensive learning sessions that cover various course topics.
You'll learn how to collect, analyse, and interpret customer journey data, create reports, and make data-driven decisions.
You’ll gain skills to optimise customer experiences, improve marketing strategies, and drive business growth.
The certification validates your expertise in using Adobe Customer Journey Analytics to enhance customer experiences and improve business outcomes.
Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course.
The Knowledge Academy provides flexible self-paced training for these courses. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.
This certification showcases your proficiency in analysing customer journeys and using data to drive strategic decisions.
The course includes interactive lessons, hands-on practice, course materials, and access to Adobe Customer Journey Analytics tools.
Marketing Professionals, Data Analysts, and Customer Experience Managers often require this certification to enhance their skills.
The training is considered intermediate and suitable for individuals with some background in data analysis or Adobe tools.
You can expect roles like customer journey analyst, data analyst, marketing strategist, and customer experience manager upon completing this course.
Yes, we offer tailored corporate training courses that can be customised to meet the specific needs of an organisation and its employees.
Who should I contact if I am unable to access this Adobe Customer Journey Analytics Training Course?
Should you encounter any difficulties accessing the course materials, our customer support team is available to assist and promptly resolve any issues you may encounter.
This course enhances your ability to analyse customer journeys, optimise marketing efforts, and improve overall business strategies.
After completing the course, apply your skills in real-world scenarios, pursue further certifications, or advance your career in data analytics.
No, a background in other Adobe courses is not necessary, though familiarity with Adobe tools can be advantageous.
The training fees for Adobe Customer Journey Analytics Trainingin the United States starts from $2495
The Knowledge Academy is the Leading global training provider for Adobe Customer Journey Analytics Training.
Please see our Adobe Courses courses available in the United States
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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