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Adobe Customer Journey Analytics Training

Kansas City

Get a deep understanding of Adobe Analytics and the Adobe Experience Platform.
Learn how to visualise and interact with datasets using on-demand reporting.
Become familiar with analysing customer journeys across channels using AEP.

Dates & Prices Dates & Prices

Course information

Adobe Customer Journey Analytics Training Course Outline

Module 1: Introduction

Customer Journey Analytics overview
Quick Start Guide
Landing Page
Compare CJA to BI solutions

Module 2: Customer Journey Analytics and Adobe Analytics

Evolution from Adobe Analytics
User Guide for Adobe Analytics users
Comparison with Adobe Analytics

Module 3: Data Ingestion

Data Ingestion Overview
Adobe Analytics
Adobe Experience Platform
Batch data
Streaming data
Source connectors

Module 4: Connections

Connections overview
Create a connection
Manage connections
Combined event datasets
Standard lookups
Cross-Channel Analytics

Module 5: Data Views

Data views overview
Create or edit a data view
Component Settings
Standard Component Reference
Labels and Policies

Module 6: Workspace Projects

Analysis Workspace overview
Perform basic and advanced analysis
Projects
Visualizations
Panels
Curate, Share and Schedule projects
Attribution IQ
Virtual Analyst

Module 7: Component

Components overview
Add component descriptions
Annotations
Audiences
Dimensions
Metrics
Filters
Calculated Metrics
Date ranges
Data Dictionary

Module 8: Analytics Dashboards

Analytics dashboards - Overview
Curator tasks
Create a mobile scorecard
Set up executives to use dashboards
Executive user quick start guide

Module 9: Report Builder

Report Builder Overview
Report Builder Set Up
Create a Data Block
Report Builder Hub
Select a Date Range
Work with Filters
Filter Dimensions
Manage Data Blocks
Schedule Workbooks
Restricted Labels
Report Builder Settings

Module 10: Cross-Channel Analytics

Cross-Channel Analytics overview
How replays work

Module 11: Adobe integrations

Integrate Adobe solutions with CJA overview
Integrate Adobe Analytics with Customer Journey Analytics
Integrate Journey Optimizer data with CJA
Integrate Customer AI data with CJA

Module 12: Data Governance

Data Governance
Audit Log
Customer Managed Keys

Module 13: Use cases

Customer Journey Analytics use cases
Google Analytics data
Data ingestion
Data views
B2B
Cross-channel data
Adobe Analytics data
Complex data

Module 14: Administration

Access Control
View and manage usage
Deletion implications

Module 15: Labs and Troubleshooting

Labs User Guide
Comparing Adobe Analytics data to CJA data
Counts Real-time CDP and CJA

Who should attend this Adobe Customer Journey Analytics Training?

The Adobe Customer Journey Analytics Training in Kansas City is beneficial for a variety of professionals and individuals who want to gain expertise in using Adobe's Customer Journey Analytics platform to analyze and improve customer experiences. Here are some of the professionals who should consider attending this training:

Digital Marketers
Marketing Analysts
Data Analysts
Customer Experience Professionals
E-commerce Managers
Web Analysts
Product Managers

Prerequisites of the Adobe Customer Journey Analytics Training

There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training course.

Adobe Customer Journey Analytics Training Course Overview

Customer Journey Analytics is the process of analyzing and understanding the various touchpoints and interactions that a customer has with a business. It involves collecting and analyzing data from multiple sources to gain insights into customer behavior and preferences. This training aims to provide individuals with control to connect online and offline data in the analysis workspace on any common customer ID.

Studying this training equips learners in Kansas City with analytics dashboards that provide insights and key performance indicators related to a particular area of a business. Pursuing this training helps individuals get equipped with the necessary skills and techniques to enhance their career opportunities and increase their earnings.

In this 2-day Adobe Customer Journey Analytics Training Course, delegates in Kansas City will gain comprehensive knowledge of Adobe Customer Journey Analytics and how to master it. During this training, they will learn how to use Adobe Analytics data for customer journey analytics. They will also learn how to create a mobile scorecard and set up executives to use dashboards.

Course Objectives

To get an understanding of how to create, share, and schedule projects
To learn how to select a date range and work with filters and filter dimensions
To become familiar with how to add component descriptions and annotations
To learn how to integrate journey optimization data with customer journey analytics
To attain knowledge of how to work with Adobe Analytics data and complex data
To create connections between platform datasets and customer journey analytics

After attending this training, delegates in Kansas City will be able to manage data blocks, schedule workbooks, and use restricted labels. They will also be able to resolve customer problems through real-time reports.

What's Included in this Adobe Customer Journey Analytics Training?

World-Class Training Sessions from Experienced Instructors
Adobe Customer Journey Analytics Certificate
Digital Delegate Pack

Why choose us

Our Kansas City venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Kansas City is the largest city in the state of Missouri. It has an estimated population of 460,000 people which makes it the 37th most populated city in the United States. It was founded in the 1830s as a Missouri River port at its confluence with the Kansas River coming in from the west. Education in the USA is provided by both public and private schools, and is mandatory until the age of 16. Pupils conducting their schooling within the USA start off at preschool, followed by elementary school, then middle school, before finishing at high school. At age 18, US citizens are able to engage in higher education. Higher education in the USA normally comes in the form of a college, undergraduate school, or a community college – that latter of which doesn’t normally cost anything to attend. Candidates participating in a course at a college will gain credits towards a bachelor’s degree, whilst candidates participating a course at a community college will be earning credits in order to achieve an associate’s degree. There are 16 school districts in Kansas City which includes 10 public school districts. There is also a number of private schools, Catholic schools and Magnet Schools. The Catholic schools are governed by the Diocese of Kansas City. The following are some examples of the public school districts: Kansas City, MO School District, North Kansas City School District, Center School District, Hickman Mills C-1 School District and Grandview C-4 School District. There are a number of colleges and universities in the Kansas City area such as the University of Kansas, University of Missouri, Rockhurst University and Kansas City University of Medicine and Biosciences. The University of Kansas is the highest ranked Kansas University in the university world rankings. It is ranked at number 271^st in the world. At The Knowledge Academy we offer over 50,000 classroom based training courses in the United States, including popular locations such as Kansas City.

Address

Crown
Two Pershing Square
2300 Main Street, 9^th Floor
Kansas City
Missouri
64108

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Training | Adobe Customer Journey Analytics Training in Kansas City. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Adobe Training | Adobe Customer Journey Analytics Training in Kansas City, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Adobe Training | Adobe Customer Journey Analytics Training in Kansas City FAQs

What is Adobe Customer Journey Analytics?

Adobe Customer Journey Analytics is a tool for analysing customer behaviour across multiple channels to gain insights and optimise customer experiences.

Are there any prerequisites for attending this Adobe Customer Journey Analytics Training?

There are no formal prerequisites for attending this Adobe Customer Journey Analytics Training Course.

Who should attend these Adobe Customer Journey Analytics Training Courses?

Marketing Analysts, Data Scientists, Customer Experience Professionals, and Business Strategists who want to optimise customer journeys should attend this course.

How does Adobe Customer Journey Analytics work?

It integrates data from various sources, enabling real-time analysis of customer interactions across different touchpoints to provide actionable insights.

What is Adobe Analytics used for?

Adobe Analytics is a powerful tool for tracking and analysing web traffic, user behaviour, and marketing effectiveness. It provides insights into user interactions across digital platforms, helping businesses optimise engagement and conversions.

What is the duration of this Adobe Customer Journey Analytics Course?

This course takes 2 days to complete during which delegates participate in intensive learning sessions that cover various course topics.

What will I learn in this Adobe Customer Journey Analytics Training?

You'll learn how to collect, analyse, and interpret customer journey data, create reports, and make data-driven decisions.

What are the benefits of taking this Adobe Customer Journey Analytics Training?

You’ll gain skills to optimise customer experiences, improve marketing strategies, and drive business growth.

What does Adobe Customer Journey Analytics Certification aim to achieve?

The certification validates your expertise in using Adobe Customer Journey Analytics to enhance customer experiences and improve business outcomes.

Do you offer 24/7 support for this Adobe Customer Journey Analytics Course?

Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course.

Do you provide self-paced Adobe Customer Journey Analytics Training Course?

The Knowledge Academy provides flexible self-paced training for these courses. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.

What is the significance of holding Adobe Customer Journey Analytics Certification?

This certification showcases your proficiency in analysing customer journeys and using data to drive strategic decisions.

What is included in this Adobe Customer Journey Analytics Training Course?

The course includes interactive lessons, hands-on practice, course materials, and access to Adobe Customer Journey Analytics tools.

Which individuals or roles require Adobe Customer Journey Analytics Certification?

Marketing Professionals, Data Analysts, and Customer Experience Managers often require this certification to enhance their skills.

What is the level of difficulty for this Adobe Customer Journey Analytics Training?

The training is considered intermediate and suitable for individuals with some background in data analysis or Adobe tools.

What jobs can I expect based on this Adobe Customer Journey Analytics Course?

You can expect roles like customer journey analyst, data analyst, marketing strategist, and customer experience manager upon completing this course.

Do you provide corporate training for this Adobe Customer Journey Analytics Course?

Yes, we offer tailored corporate training courses that can be customised to meet the specific needs of an organisation and its employees.

Who should I contact if I am unable to access this Adobe Customer Journey Analytics Training Course?

Should you encounter any difficulties accessing the course materials, our customer support team is available to assist and promptly resolve any issues you may encounter.

Why should I take this Adobe Customer Journey Analytics Course?

This course enhances your ability to analyse customer journeys, optimise marketing efforts, and improve overall business strategies.

What to do after this Adobe Customer Journey Analytics Training Course?

After completing the course, apply your skills in real-world scenarios, pursue further certifications, or advance your career in data analytics.

Is it necessary to have a background in other Adobe Courses to take Adobe Customer Journey Analytics Training?

No, a background in other Adobe courses is not necessary, though familiarity with Adobe tools can be advantageous.

What is the cost/training fees for Adobe Customer Journey Analytics Training in Kansas City?

The training fees for Adobe Customer Journey Analytics Trainingin Kansas City starts from $2495

Which is the best training institute/provider of Adobe Customer Journey Analytics Training in Kansas City?

The Knowledge Academy is the Leading global training provider for Adobe Customer Journey Analytics Training.

What are the best Adobe Courses courses in Kansas City?

Please see our Adobe Courses courses available in Kansas City

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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