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Course information
Adobe Target Training Course Outline
Module 1: Administration
- Safety and Thought Leadership
- Set up Account Preferences
- Understand Enterprise User Permissions
- Configure Enterprise User Permissions
- Set up Workspaces
- Introduction to Administration Setup
- Set up Properties
Module 2: Implementation
- Introduction to Target Implementation
- Integrate Target with Launch
- Implement in Websites and Launch
- Benefits of using Locations
- Introduction to Target Requests
Module 3: Introduction to Target Parameters
- Understand How at.js 2.0 Works
- Implement at.js 2.0 in a Single Page Application (SPA)
- Design a Target Implementation
- Steps to Design a Target Implementation
- Use Opt-In to Control Experience Cloud Solutions Based on User Consent
- Understand Adobe Target Hybrid Deployment
- On-Device Decisioning Overview
Module 4: Integrations
- Integrate Target with Analytics
- Integrate Target with Real-Time CDP
Module 5: Understand Activities
- Understand the Types of Activities
- Use the Artificial Intelligence and Automation Capabilities to Meet the Challenges of Personalisation
- Create A/B Tests
- Create Experience Targeting Activities
- Create Multivariate Tests
- Use Activity Targeting
- Use Activity Settings
- Use Metrics in Activities
Module 6: Troubleshooting
- Troubleshoot with the Experience Cloud Debugger
- Target Traces
- Mbox Errors
- Activity Errors
- Troubleshoot A4T Integration Errors
Who Should Attend the Adobe Target Training?
The Adobe Target Course is a specialised course designed for professionals seeking to enhance their skills in utilising the Adobe Target platform for personalised and data-driven marketing campaigns. This course will benefit the following professionals:
- Digital Marketers
- Marketing Managers
- E-commerce Managers
- Web Analysts
- Data Analysts
- User Experience (UX) Designers
- Conversion Rate Optimisation Specialists
Prerequisites of the Adobe Target Training
There are no formal prerequisites to attend the Adobe Target Course. However, having basic knowledge of digital marketing, HTML and JavaScript, and Adobe Marketing Cloud would be beneficial.
Adobe Target Training Course Overview
Adobe Target is a personalisation platform and web-based testing tool used by organisations to improve customer relationships and boost conversion rates. This training aims to provide learners with the skills to use Adobe Target to maximise website and app experiences, build up A/B and multivariate testing, and develop customised experiences based on user segments.
This training will help organisations improve conversion rates, increase customer engagement and loyalty, and improve overall business performance. This training equips individuals with valuable skills and knowledge that can help them advance in their careers and add value to their employers.
In this 1-day Adobe Target training course by The Knowledge Academy, delegates will learn how to leverage the power of Adobe Target to optimise website and app experiences, drive customer engagement, and increase conversion rates. They will learn how to set up and run A/B and multivariate tests, create personalised experiences based on user segments, and use analytics and reporting to measure and optimise the success of their campaigns.
Course Objectives
- To understand of Adobe Target and its key features and functionality
- To use Adobe Target to optimise website and app experiences and increase conversion rates
- To set up and run A/B and multivariate tests in Adobe Target
- To create personalised experiences based on user segments
- To implement Adobe Target and troubleshooting common issues
- To drive effective optimisation and personalisation strategies that improve business performance
After attending this training course delegates will be able to set up and run A/B and multivariate tests in Adobe Target, and analyse and report on their results. They will also be able to use analytics and reporting to measure the success of their campaigns and make data-driven decisions.
What’s included in this Adobe Target Training Course?
- World-Class Training Sessions from Experienced Instructors
- Adobe Target Certificate
- Digital Delegate Pack
Why choose us
Our Albany, NY venue
Includes..
Air conditioned
To keep you comfortable during your course we offer a fully air conditioned environment.
Full IT support
IT support is on hand to sort out any unforseen issues that may arise.
Video equipment
This location has full video conferencing equipment.
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Training | Adobe Target Training in Albany, NY. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Adobe Training | Adobe Target Training in Albany, NY, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Adobe Training | Adobe Target Training in Albany, NY FAQs
Adobe Target is a powerful web-based testing and personalisation platform that enables businesses to create personalised digital experiences for their customers.
There are no formal prerequisites for attending this course. However, having basic knowledge of digital marketing, HTML and JavaScript, and Adobe Marketing Cloud would be beneficial.
These courses are ideal for digital marketers, personalisation specialists, e-commerce managers, and data analysts who want to enhance their skills in creating targeted and personalised customer experiences.
The duration of this course spans across 1 day.
In this course, you will learn to communicate the value and impact of Adobe Target to stakeholders within their organisation.
The training enhances your skills in personalisation and optimisation, improving your ability to drive targeted marketing campaigns.
The certification aims to validate your expertise in using Adobe Target for creating and managing personalised customer experiences.
You can pursue roles such as Digital Marketing Specialist, Marketing Analyst, or Personalisation Strategist.
The courses cater to various levels, from beginners to advanced users, ensuring broad accessibility.
This course comes with valuable training sessions led by experienced instructors, a digital delegate pack, and a certificate upon completion.
Marketing professionals, digital strategists, and e-commerce managers benefit from this certification.
Yes, we provide 24/7 support for the courses. Our customer service will be available to assist you before and after the course, with any queries, technical issues, or additional support you may require. We are committed to ensuring your learning experience is seamless and that you have access to assistance whenever you need it.
Yes. The Knowledge Academy offers flexible learning options for this course which helps delegates learn according to their convenience. These learning modes include the online instructor-led training, classroom training, on-site training, and self-paced training.
Holding this certification demonstrates your proficiency in Adobe Target, making you a valuable asset to employers.
Yes, we provide corporate training for our courses. We offer courses tailored to your organisational needs for a smooth learning journey.
If you're unable to access your courses in Albany, NY, please reach out to our support team for assistance. They can be contacted via our phone or e-mail. They will help you resolve any issues and ensure you can access your course without any problems.
The course equips you with advanced skills for optimising digital marketing efforts and improving customer engagement.
Apply your new skills in your role, pursue additional certifications, or advance to higher positions in digital marketing.
No, a background in other Adobe courses is not required.
The training fees for Adobe Target Trainingin Albany, NY starts from $1595
The Knowledge Academy is the Leading global training provider for Adobe Target Training.
Please see our Adobe Courses courses available in Albany, NY
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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