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Adobe Target Training

Portland

Learn to integrate Adobe Target with other tools in the Adobe Experience Cloud
Understand how to personalise experiences based on user segments in Adobe Target
Attain in-depth knowledge of advanced targeting techniques in this Adobe Target Training

Dates & Prices Dates & Prices

Course information

Adobe Target Training Course Outline

Module 1: Administration

Safety and Thought Leadership
Set up Account Preferences
Understand Enterprise User Permissions
Configure Enterprise User Permissions
Set up Workspaces
Introduction to Administration Setup
Set up Properties

Module 2: Implementation

Introduction to Target Implementation
Integrate Target with Launch
Implement in Websites and Launch
Benefits of using Locations
Introduction to Target Requests

Module 3: Introduction to Target Parameters

Understand How at.js 2.0 Works
Implement at.js 2.0 in a Single Page Application (SPA)
Design a Target Implementation
Steps to Design a Target Implementation
Use Opt-In to Control Experience Cloud Solutions Based on User Consent
Understand Adobe Target Hybrid Deployment
On-Device Decisioning Overview

Module 4: Integrations

Integrate Target with Analytics
Integrate Target with Real-Time CDP

Module 5: Understand Activities

Understand the Types of Activities
Use the Artificial Intelligence and Automation Capabilities to Meet the Challenges of Personalisation
Create A/B Tests
Create Experience Targeting Activities
Create Multivariate Tests
Use Activity Targeting
Use Activity Settings
Use Metrics in Activities

Module 6: Troubleshooting

Troubleshoot with the Experience Cloud Debugger
Target Traces
Mbox Errors
Activity Errors
Troubleshoot A4T Integration Errors

Who Should Attend the Adobe Target Training?

The Adobe Target Course is a specialised course designed for professionals seeking to enhance their skills in utilising the Adobe Target platform for personalised and data-driven marketing campaigns. This course will benefit the following professionals:

Digital Marketers
Marketing Managers
E-commerce Managers
Web Analysts
Data Analysts
User Experience (UX) Designers
Conversion Rate Optimisation Specialists

Prerequisites of the Adobe Target Training

There are no formal prerequisites to attend the Adobe Target Course. However, having basic knowledge of digital marketing, HTML and JavaScript, and Adobe Marketing Cloud would be beneficial.

Adobe Target Training Course Overview

Adobe Target is a personalisation platform and web-based testing tool used by organisations to improve customer relationships and boost conversion rates. This training aims to provide learners with the skills to use Adobe Target to maximise website and app experiences, build up A/B and multivariate testing, and develop customised experiences based on user segments.

This training will help organisations improve conversion rates, increase customer engagement and loyalty, and improve overall business performance. This training equips individuals with valuable skills and knowledge that can help them advance in their careers and add value to their employers.

In this 1-day Adobe Target training course by The Knowledge Academy, delegates will learn how to leverage the power of Adobe Target to optimise website and app experiences, drive customer engagement, and increase conversion rates. They will learn how to set up and run A/B and multivariate tests, create personalised experiences based on user segments, and use analytics and reporting to measure and optimise the success of their campaigns.

Course Objectives

To understand of Adobe Target and its key features and functionality
To use Adobe Target to optimise website and app experiences and increase conversion rates
To set up and run A/B and multivariate tests in Adobe Target
To create personalised experiences based on user segments
To implement Adobe Target and troubleshooting common issues
To drive effective optimisation and personalisation strategies that improve business performance

After attending this training course delegates will be able to set up and run A/B and multivariate tests in Adobe Target, and analyse and report on their results. They will also be able to use analytics and reporting to measure the success of their campaigns and make data-driven decisions.

What’s included in this Adobe Target Training Course?

World-Class Training Sessions from Experienced Instructors
Adobe Target Certificate
Digital Delegate Pack

Why choose us

Our Portland venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Portland has a population of around 620,000 inhabitants living in the largest city of Oregon. The city is the county seat of Multnomah County. Portland is located on the Pacific Northwest region within the Willamette valley. This city has also been known as the City Of Roses due to high popularity of rose gardens. Cultural differences have been created in Portland neighbourhoods, these are divided into 5 sections, North, Northwest, Northeast, Southwest and Southeast. In Portland over 80% of residents speak English as there first language, 8% speaking Spanish, 2% speaking Vietnamese and 1.5% speaking Russian. Portland has an unemployment rate of 4.4%, but employment rates are increasing with higher paying industries.The city is home to six public school districts and is the largest with around 85 operating public schools. The highest enrolled school is located in Grant park neighbourhood with 1,600 students is Grant High school. The high school offers students with high school diplomas which 92% received in 2008. Benson Polytechnic High School is located in the Eastside of Portland operating as a technical public high school. The school has around 1,200 pupils and covers grade 9-12.Downtown Portland is home to Portland State University, with the largest enrolment within the state of Oregon. The university operates as a four year curriculum offering undergraduate and postgraduate degrees. The university has been ranked within the top 15 undergraduate education within America. Courses can be taken in the following subjects, Economics, Environmental programs, international studies, system engineering, technology management, theatre arts and marketing.Pacific Northwest College of Art in Portland is a private art institute offering bachelor grants, art degrees and graduate degrees. The college has round 500 students enrolled who locally take part in exhibitions, design and lectures. Pacific Northwest College of Art offers animated art, illustration, intermedia and painting programs.

Address

Portland, Oregon

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Adobe Training | Adobe Target Training in Portland. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Adobe Training | Adobe Target Training in Portland, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Adobe Training | Adobe Target Training in Portland FAQs

What is Adobe Target?

Adobe Target is a powerful web-based testing and personalisation platform that enables businesses to create personalised digital experiences for their customers.

Are there any prerequisites to attend this Adobe Target Course?

There are no formal prerequisites for attending this course. However, having basic knowledge of digital marketing, HTML and JavaScript, and Adobe Marketing Cloud would be beneficial.

Who should attend these Adobe Target Courses?

These courses are ideal for digital marketers, personalisation specialists, e-commerce managers, and data analysts who want to enhance their skills in creating targeted and personalised customer experiences.

What is the duration of this Adobe Target Course?

The duration of this course spans across 1 day.

What will I learn in this course on Adobe Target?

In this course, you will learn to communicate the value and impact of Adobe Target to stakeholders within their organisation.

What are the benefits of taking this Adobe Target course?

The training enhances your skills in personalisation and optimisation, improving your ability to drive targeted marketing campaigns.

What does Adobe Target Certification aim to achieve?

The certification aims to validate your expertise in using Adobe Target for creating and managing personalised customer experiences.

What kind of jobs can I expect based on these Adobe Target Certification Courses?

You can pursue roles such as Digital Marketing Specialist, Marketing Analyst, or Personalisation Strategist.

What is the difficulty level of these Adobe Target Courses?

The courses cater to various levels, from beginners to advanced users, ensuring broad accessibility.

What is included in this Adobe Target Course?

This course comes with valuable training sessions led by experienced instructors, a digital delegate pack, and a certificate upon completion.

Which individuals or roles require Adobe Target Certification?

Marketing professionals, digital strategists, and e-commerce managers benefit from this certification.

Do you offer 24/7 support for this Adobe Target Course?

Yes, we provide 24/7 support for the courses. Our customer service will be available to assist you before and after the course, with any queries, technical issues, or additional support you may require. We are committed to ensuring your learning experience is seamless and that you have access to assistance whenever you need it.

Do you provide a self-paced Adobe Target Certification Course?

Yes. The Knowledge Academy offers flexible learning options for this course which helps delegates learn according to their convenience. These learning modes include the online instructor-led training, classroom training, on-site training, and self-paced training.

What is the significance of holding Adobe Target Certification?

Holding this certification demonstrates your proficiency in Adobe Target, making you a valuable asset to employers.

Do you provide corporate training for this Adobe Target Certification Course?

Yes, we provide corporate training for our courses. We offer courses tailored to your organisational needs for a smooth learning journey.

Who should I contact if I am unable to access these Adobe Target Certification Courses?

If you're unable to access your courses in Portland, please reach out to our support team for assistance. They can be contacted via our phone or e-mail. They will help you resolve any issues and ensure you can access your course without any problems.

Why should I take the Adobe Target Course?

The course equips you with advanced skills for optimising digital marketing efforts and improving customer engagement.

What to do after this Adobe Target Training?

Apply your new skills in your role, pursue additional certifications, or advance to higher positions in digital marketing.

Is it necessary to have a background in other Adobe Courses to take this Adobe Target Certification Course?

No, a background in other Adobe courses is not required.

What is the cost/training fees for Adobe Target Training in Portland?

The training fees for Adobe Target Trainingin Portland starts from $1595

Which is the best training institute/provider of Adobe Target Training in Portland?

The Knowledge Academy is the Leading global training provider for Adobe Target Training.

What are the best Adobe Courses courses in Portland?

Please see our Adobe Courses courses available in Portland

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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