Course information

AI Tools in Performance Marketing Training Course Outline

Module 1: Introduction to AI in Performance Marketing

  • AI Technologies and their Impact on Performance Marketing
  • Benefits and Limitations of AI in Performance Marketing
  • Key AI Tools for Performance Marketing

Module 2: AI-powered Targeting

  • Audience Segmentation and Targeting
  • Machine Learning and Predictive Analytics
  • Creating Targeted Campaigns Using AI-Powered Tools

Module 3: AI-powered Optimisation

  • Role of AI in Campaign Optimisation
  • Automated Bidding and Budget Allocation
  • Implementing AI-Powered Optimisation Strategies

Module 4: AI-powered Measurement and Attribution

  • Importance of Accurate Measurement and Attribution
  • Multi-Touch Attribution and AI-Powered Measurement
  • Implementing AI-Powered Measurement and Attribution Strategies

Module 5: Ethical Considerations in AI-Powered Performance Marketing

  • Ethical Implications of Using AI in Performance Marketing
  • Potential Biases in AI Algorithms and their Impact on Targeting and Optimisation
  • Ethical Guidelines for Using AI in Performance Marketing

Module 6: Advanced AI-Powered Performance Marketing Techniques

  • Advanced AI-Powered Techniques for Performance Marketing
    • Natural Language Processing
    • Image Recognition

Module 7: Implementing AI-Powered Performance Marketing in an Organisation

  • Key Considerations for Implementing AI-Powered Performance Marketing in an Organisation
    • Cost
    • Infrastructure
    • Talent
  • Developing a Roadmap for Implementing AI-Powered Performance Marketing

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Who should attend this AI Tools in Performance Marketing Training Course?

The AI Tools in Performance Marketing Training Course is tailored for professionals seeking to enhance their skills in the field of performance marketing using AI-driven technologies. This training is particularly relevant for the following professionals:

  • Digital Marketers
  • Marketing Managers
  • Data Analysts
  • E-commerce Managers
  • Content Strategists
  • Social Media Managers
  • Marketing Automation Specialists

Prerequisites of the AI Tools in Performance Marketing Training Course

There are no formal prerequisites for attending the AI Tools in Performance Marketing Training Course. However, a basic understanding of digital marketing concepts and familiarity with common marketing tools can be beneficial.

AI Tools in Performance Marketing Training Course Overview

Performance Marketing plays a pivotal role in keeping organisations competitive, and the integration of AI tools is indispensable for targeting the right audiences, optimising campaigns for improved ROI, and accurately measuring performance. Professionals in the marketing domain, especially those engaged in performance marketing, should prioritise mastering AI tools to stay competitive.

Attending AI Tools in Performance Marketing Training is crucial for professionals aiming to stay ahead in the competitive marketing landscape. Digital Marketers, Data Analysts, and Marketing Managers can significantly benefit from this training, gaining insights into advanced tools and techniques to drive better performance and ROI. 

The 1-day AI Tools in Performance Marketing Course by The Knowledge Academy equips delegates with practical knowledge to leverage AI tools effectively. Delegates will gain insights into the latest AI technologies and their application in performance marketing, enhancing their targeting, optimisation, and measurement capabilities.

Course Objectives

  • To understand the role of AI tools in enhancing performance marketing efforts
  • To learn about the latest AI technologies and their application in marketing
  • To gain knowledge and skills for effective targeting, optimisation, and measurement strategies using AI tools
  • To empower professionals to implement AI tools in their organisations’ performance marketing campaigns
  • To provide practical insights into leveraging AI tools for improved ROI and campaign performance

Upon completion of this course, delegates will benefit from enhanced skills in utilising AI tools for Performance Marketing, contributing to improved campaign performance and ROI. Furthermore, they will gain insights into data-driven decision-making processes, bolstering their ability to strategise and execute effective marketing campaigns.

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What’s included in this AI Tools in Performance Marketing Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • AI Tools in Performance Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Salt Lake City venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Salt Lake City is situated in the Wasatch Front within the north-central part of Utah, as well as it being the capital city of Utah is also one of two major urban areas within the Great Basins. SLC or Salt Lake as the city is otherwise known is the most populated city with Utah as it is home to an estimated 1,153,340 people as of 2014 as well as having a metropolitan population of around 2,423,912 people. Salt Lake City has 23 elementary, 5 middle and 3 high schools as well as a charter school. In 1847 the first classes for children within the Mormon families was held in a tent and now today salt city lake includes a number of catholic schools which include Rowland Hall-St. Mark's School which is Salt Lake City’s premier independent school and Judge Memorial Catholic High School. Some of the universities and colleges within Salt Lake City includes the LDS Business College, Westminster College, University of Utah, The Art Institute of Salt Lake City and the Salt Lake Community College. The University of Utah is renowned for the medical and research programs they run as well as holding the first artificial heart transplant within 1982 and it also worked alongside three other universities with ARPANET in 1969 where pioneer Ivan Sutherland had moved within the Computer Science department.

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Address

285 West Broadway
Salt Lake City
Utah
84101

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Artificial Intelligence Tools Training | AI Tools In Performance Marketing Training in Salt Lake City. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Artificial Intelligence Tools Training | AI Tools In Performance Marketing Training in Salt Lake City, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Artificial Intelligence Tools Training | AI Tools In Performance Marketing Training in Salt Lake City FAQs

AI Tools in Performance Marketing Training focuses on utilising Artificial Intelligence to enhance marketing strategies, optimise campaigns, and improve overall marketing performance.
AI tools are important in marketing because they enable more precise targeting, automation of tasks, personalised customer experiences, and insightful data analysis, leading to more effective marketing campaigns.
There are no formal prerequisites for attending the AI Tools in Performance Marketing Training Course. However, a basic understanding of digital marketing concepts and familiarity with common marketing tools can be beneficial.
This course is ideal for Marketing Professionals, Digital Marketers, Data Analysts, and Business Managers who want to leverage AI to boost their marketing performance.
This AI Tools In Performance Marketing Training Course comes with valuable training sessions led by experienced instructors, a digital delegate pack, and a certificate upon completion.
The duration of this AI Tools in Performance Marketing Training spans across 1 day.
Challenges include data privacy concerns, the need for high-quality data, integrating AI with existing systems, and ensuring ethical use of AI technologies.
AI affects Marketing Management by enabling more efficient resource allocation, improving customer insights, automating routine tasks, and enhancing decision-making processes.
You will gain skills in using AI tools for data analysis, campaign optimisation, personalised marketing, and strategic decision-making in marketing after completing this AI Tools In Performance Marketing Training.
Ethical concerns include the potential for misuse of personal data, lack of transparency in AI decision-making, and ensuring compliance with data protection regulations.
AI improves targeting and segmentation by analysing vast amounts of data to identify patterns, predict customer behaviour, and deliver personalised content to specific audience segments.
Companies face challenges such as data integration, skill gaps, cost of AI implementation, and resistance to change. These can be tackled through proper training, phased implementation, and investment in the right technologies.
Yes, we provide 24/7 support for this AI Tools in Performance Marketing Training Course. Our customer service will be available to assist you before and after the course, with any queries, technical issues, or additional support you may require. We are committed to ensuring your learning experience is seamless and that you have access to assistance whenever you need it.
Career opportunities after completing this AI Tools in Performance Marketing Training include roles such as AI Marketing Specialist, Digital Marketing Manager, Data Analyst, and Performance Marketing Manager.
Yes, you will receive a certification upon successfully completing the AI Tools In Performance Marketing Training Course.
If you're unable to access your course in Salt Lake City, please reach out to our support team for assistance. They can be contacted via our phone or e-mail. They will help you resolve any issues and ensure you can access your course without any problems.
The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for AI Tools in Performance Marketing Trainingin Salt Lake City starts from $2495
The Knowledge Academy is the Leading global training provider for AI Tools in Performance Marketing Training.
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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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