Course information

Copywriting Course Outline

Module 1: Introduction to Copywriting

  • What is Copywriting?
  • Importance of Copywriting
  • Define Copywriter
  • How to Become a Copywriter?

Module 2: Customer-Focused Copy

  • Reddit Threads
  • Amazon Reviews
  • Customer Surveys
  • Customer Interviews
  • Social Media

Module 3: Pro Copywriting Strategies

  • Slippery Slide
  • AIDA Formula
  • Benefits > Features
  • CTAs
  • Social Proof
  • Solving Social Proof Paradox
  • Unique Selling Proposition (USP)
  • Sense of Urgency

Module 4: Writing Amazing Headlines

  • Be Specific
  • Using Numbers
  • Strong Emotions
  • Using FOMO
  • Answering WIIFM

Module 5: Mastering the Lead

  • Starting with a Hook
  • Using Mini-Stories
  • Complementing the Headline
  • 8 Lines or Less

Module 6: Writing Compelling Copy

  • Write as You Talk
  • Short Sentences
  • Active Voice
  • No Big Words
  • Writing for Skimmers

Module 7: Copywriting Tips and Tricks

  • Email Newsletters
  • Landing Pages
  • Blog Posts
  • Sales Letters

Module 8: Advanced Copywriting Strategies

  • Using Crooked Numbers
  • Sellin’ Ain’t Tellin’
  • Using Clear Button Copy
  • Create Mental Movies
  • Reducing Price Objections
  • Making Effective Testimonials

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Who should attend this Copywriting Course ?

The Copywriting Training Course in Salt Lake City is designed for individuals seeking to enhance their writing skills specifically in the field of Copywriting. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Entrepreneurs
  • Marketing Managers
  • Advertising Professionals
  • Communication Managers
  • E-commerce Professionals
  • Sales Representatives

Prerequisites of the Copywriting Course

There are no formal prerequisites for this Copywriting Training Course.

Copywriting Course Overview

Copywriting is the art of using words strategically to drive action. In the world of marketing and communication, compelling copy is paramount, as it captivates, persuades, and ultimately converts. Effective Copywriting grabs attention tells a compelling story and convinces the reader to take a desired step.

Among the Digital Marketing Courses proficiency in Copywriting Course in Salt Lake City is crucial for marketers, content creators, entrepreneurs, and anyone looking to excel in online and offline marketing. It empowers professionals to create engaging content that resonates with their target audience, increases conversions, and establishes authority in their respective industries.

This intensive 1-day course in Salt Lake City equips delegates with essential Copywriting skills and techniques. Delegates will learn to write persuasive headlines, compelling product descriptions, and engaging website content. They'll also understand the psychology behind consumer behavior and how to leverage it in their writing. By the end of the course in Salt Lake City, delegates will have the confidence and competence to craft copy that converts and achieves business objectives.

Course Objectives

  • To master the art of persuasive Copywriting
  • To create attention-grabbing headlines and taglines
  • To develop compelling product and service descriptions
  • To understand the psychology of consumer decision-making
  • To optimize website content for higher conversion rates
  • To craft persuasive emails and marketing campaigns
  • To enhance brand messaging and credibility
  • To boost ROI through effective Copywriting strategies

After completing the Copywriting Masterclass in Salt Lake City, delegates will be well-equipped to revolutionize their content creation efforts. They will possess the knowledge and skills to captivate audiences, drive sales, and leave a lasting impact in the digital landscape. Whether aiming to enhance their marketing career or business success, this course will serve as a valuable asset in achieving their objectives.

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What’s included in this Copywriting Course?

  • World-Class Training Sessions from Experienced Instructors   
  • Copywriting Certificate
  • Digital Delegate Pack

Why choose us

Our Salt Lake City venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Salt Lake City is situated in the Wasatch Front within the north-central part of Utah, as well as it being the capital city of Utah is also one of two major urban areas within the Great Basins. SLC or Salt Lake as the city is otherwise known is the most populated city with Utah as it is home to an estimated 1,153,340 people as of 2014 as well as having a metropolitan population of around 2,423,912 people. Salt Lake City has 23 elementary, 5 middle and 3 high schools as well as a charter school. In 1847 the first classes for children within the Mormon families was held in a tent and now today salt city lake includes a number of catholic schools which include Rowland Hall-St. Mark's School which is Salt Lake City’s premier independent school and Judge Memorial Catholic High School. Some of the universities and colleges within Salt Lake City includes the LDS Business College, Westminster College, University of Utah, The Art Institute of Salt Lake City and the Salt Lake Community College. The University of Utah is renowned for the medical and research programs they run as well as holding the first artificial heart transplant within 1982 and it also worked alongside three other universities with ARPANET in 1969 where pioneer Ivan Sutherland had moved within the Computer Science department.

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Address

285 West Broadway
Salt Lake City
Utah
84101

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Copywriting Course in Salt Lake City. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Copywriting Course in Salt Lake City, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Copywriting Course in Salt Lake City FAQs

Copywriting involves creating persuasive text for advertising or marketing, aiming to increase brand awareness and ultimately persuade a target audience to take a specific action.
To determine if copywriting suits you, assess your interest in writing, creativity, and ability to engage and persuade audiences through text.
This Copywriting Course offers enhanced writing skills, strategic thinking, improved persuasion techniques, market understanding, and the ability to create compelling content that drives engagement and conversions.
No formal prerequisites are required for the Copywriting Training Course, but a basic understanding of English and a keen interest in writing can greatly enhance your learning experience.
In this Copywriting Certification Training, delegates will have a 1-day training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
The duration of this course is 1 day.
Yes, you will receive a certification upon completing this Copywriting Course.
After completing a Copywriting Training Course, you can pursue careers as a freelance writer, content marketer, advertising copywriter, social media manager, SEO specialist, and creative director.
The Knowledge Academy in Salt Lake City stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Copywriting Certification.
The training fees for Copywriting Coursein Salt Lake City starts from $1295
The Knowledge Academy is the Leading global training provider for Copywriting Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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