Course information

Customer Retention Training Course Outline

Module 1: Fundamentals

  • Introduction to Customer
  • Customer Retention and ‘Loyalty’
  • Importance of Customer Retention
  • Why Retention Needs Improvement
  • Finding New Customers Procedure

Module 2: Retention Strategy

  • Surprise Gifts and Discounts
  • Customer Surveys
  • Customer Onboarding
  • Use Gamification
  • Keep Customers Informed
  • Be Personal

Module 3: Optimize User Experience by Removing Friction in the Customer Journey

  • Analytics Review of Digital Channels
  • Customer Journey Mapping
  • Full Site and App Functional Audit
  • Techniques of Measure and Evaluate Customer Retention and Loyalty

Module 4: Data Collection

  • Importance of Data Collection
  • How to Use Data to Customize/Personalize Website, Contact Centre and Retail Interactions?
  • Benefits of Knowing Your Customers

Module 5: Developing Contact Strategy for Customer Retention

  • Building a Successful Contact Strategy
  • Segment Customer Base by Value and Engagement

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Who should attend this Customer Retention Training Course? 

The Customer Retention Course in Portland is tailored for individuals and businesses seeking to enhance their Customer Retention strategies and cultivate lasting relationships with their clientele. This course can benefit a wide range of professionals, including:

  • Marketing Professionals
  • Customer Service Representatives
  • E-commerce Managers
  • Sales Executives
  • Account Managers
  • Digital Marketing Specialists
  • CRM (Customer Relationship Management) Specialists

Prerequisites of the Customer Retention Training Course

There are no formal prerequisites for this Customer Retention Course.

Customer Retention Training Course Overview

In an increasingly competitive marketplace, the art and science of Customer Retention has proved helpful to many professionals in the Digital Marketing domain in Portland. While attracting new customers is vital, retaining existing ones ensures sustainable growth, brand loyalty, and consistent revenue streams. Customer Retention strategies not only help maintain a solid customer base but also strengthen brand reputation and foster lasting relationships.

Proficiency in Customer Retention in Portland is indispensable for businesses aiming for long-term success. Acquiring a new customer can cost up to five times more than retaining an existing one, emphasizing the economic advantage of retention strategies. Professionals in roles such as Customer Service, Marketing, Sales, and Brand Management, as well as Business Owners and Entrepreneurs, should prioritize mastering customer retention.

This 1-day Customer Retention Training in Portland by The Knowledge Academy is meticulously curated to provide delegates with actionable insights and practical tools to elevate their retention strategies. During this training, delegates will be introduced to proven methodologies, case studies, and interactive exercises to deepen their understanding of customer behavior, loyalty programs and feedback mechanisms.

Course Objectives:

  • To equip delegates with proven strategies to boost customer loyalty
  • To understand key metrics and indicators for measuring retention success
  • To explore the role of effective communication in retaining clients
  • To analyze case studies for real-world retention insights and best practices
  • To master tools and platforms enhancing post-purchase customer engagement

After completing the Customer Retention Training in Portland, delegates will be equipped with the expertise to excel in Digital Marketing. They will possess the knowledge and tools to drive customer loyalty, optimize marketing efforts, and increase ROI. This course is a stepping stone to achieving a Digital Marketing Certification Course and advancing one's career in this dynamic field.

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What’s included in this Customer Retention Masterclass?

  • World-Class Training Sessions from Experienced Instructors   
  • Customer Retention Certificate
  • Digital Delegate Pack

Why choose us

Our Portland venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Portland has a population of around 620,000 inhabitants living in the largest city of Oregon. The city is the county seat of Multnomah County. Portland is located on the Pacific Northwest region within the Willamette valley. This city has also been known as the City Of Roses due to high popularity of rose gardens. Cultural differences have been created in Portland neighbourhoods, these are divided into 5 sections, North, Northwest, Northeast, Southwest and Southeast. In Portland over 80% of residents speak English as there first language, 8% speaking Spanish, 2% speaking Vietnamese and 1.5% speaking Russian. Portland has an unemployment rate of 4.4%, but employment rates are increasing with higher paying industries.The city is home to six public school districts and is the largest with around 85 operating public schools. The highest enrolled school is located in Grant park neighbourhood with 1,600 students is Grant High school. The high school offers students with high school diplomas which 92% received in 2008. Benson Polytechnic High School is located in the Eastside of Portland operating as a technical public high school. The school has around 1,200 pupils and covers grade 9-12.Downtown Portland is home to Portland State University, with the largest enrolment within the state of Oregon. The university operates as a four year curriculum offering undergraduate and postgraduate degrees. The university has been ranked within the top 15 undergraduate education within America. Courses can be taken in the following subjects, Economics, Environmental programs, international studies, system engineering, technology management, theatre arts and marketing.Pacific Northwest College of Art in Portland is a private art institute offering bachelor grants, art degrees and graduate degrees.  The college has round 500 students enrolled who locally take part in exhibitions, design and lectures. Pacific Northwest College of Art offers animated art, illustration, intermedia and painting programs. 

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Address

Portland, Oregon

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Customer Retention Training in Portland. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Customer Retention Training in Portland, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Customer Retention Training in Portland FAQs

Customer Retention applies to the practices and actions that businesses and organisations pursue to overcome the number of company defections. Customer Retention Certificates and training can be proof of mastery of these practices.
This training is crucial as it enhances employee skills to foster long-term client relationships, reduces churn, and boosts profitability. Equipping teams with effective communication and problem-solving strategies drives loyalty and sustainable business growth.
There are no formal prerequisites for this training course. However, a basic understanding of marketing principles and customer engagement strategies is beneficial.
This training course is ideal for customer service, account management, marketing, or sales professionals who aim to enhance loyalty strategies, improve retention rates, and better understand customer behaviour to drive long-term business growth.
Customer Retention Certification provides skills to enhance customer loyalty, reduce churn, and increase long-term profitability. It equips professionals with strategies to understand customer needs, foster trust, and implement effective retention techniques, leading to sustained business growth.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
Yes, this course includes an exam at the end to assess the delegate's understanding. The assessment typically tests knowledge of crucial strategies and techniques discussed during the training, ensuring delegates are ready to apply them effectively.
Completing this training can benefit Sales, Marketing, Account Management, Customer Service, and Business Development Professionals. It equips them with strategies to improve client satisfaction, foster loyalty, and enhance long-term business relationships, which are essential for growth.
The Customer Retention Course includes strategies for using data to enhance personalised customer communication. You'll learn how to analyse customer behaviour, segment audiences, and tailor messages, ultimately improving engagement and fostering long-term loyalty through data-driven approaches.
The skills gained from this course can be applied across various industries by enhancing problem-solving, project management, and strategic thinking abilities, enabling professionals to drive efficiency, lead projects, and adapt to changing environments in diverse sectors.
The Knowledge Academy in Portland stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Customer Retention Trainingin Portland starts from $1295
The Knowledge Academy is the Leading global training provider for Customer Retention Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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