Data-Driven Marketing Course in Boston

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Data-Driven Marketing Course

Boston

Understand data types and improve marketing efficiency
Attain the basic knowledge of Data-Driven Marketing and its importance
Gain knowledge about marketing and financial metrics with Data Driven Marketing Course

Dates & Prices Dates & Prices

Course information

Data-Driven Marketing Course Outline

Module 1: Fundamentals

Introduction to Data-Driven for Marketing
Defining the Data-Driven Marketing Strategy
Essential Marketing Metrics
Marketing Budgets: Key Differences between the Leaders and the Laggards

Module 2: Overcoming the Five Obstacles to Data-Driven Marketing

Focus on Collecting the Right Data and Create Momentum
Causality—Conduct Small Experiments
Lack of Data—Strategies for Obtaining Customer Data
Resources and Tools—Build the Infrastructure for Data-Driven Marketing
People and Change—Create a Data-Driven Marketing Culture

Module 3: Marketing Metrics

Linking Marketing Activities to Metrics
A Balanced Scorecard for Marketing
Facing the B2B Measurement Challenge

Module 4: Essential Nonfinancial Metrics

Metric 1—Brand Awareness
Metric 2—Test-Drive
Metric 3—Churn
Metric 4—CSAT
Metric 5—Take Rate

Module 5: Essential Financial Metrics

Profit
NPV
IRR
Payback Defined
Return on Marketing Investment (ROMI) Framework for Management Decisions

Module 6: Customer Lifetime Value

Customer Lifetime Value
The New Marketing Strategy: Value-Based Marketing
Balancing Short- and Long-Term Customer Profitability
Customer Life Cycle Management

Module 7: From Clicks to Value with Internet Marketing Metrics

CPC versus CPM: Optimizing Metric
Optimizing Sponsored Search
Bounce Rate Changing the Internet Search Marketing Game with Attribution Modeling
Beyond SEM: Internet Display Advertising Impact
Hypertargeting Display Advertising in Social Media
Word of Mouth (WOM) Social Media Marketing Engagement

Module 8: Infrastructure for Data-Driven Marketing

Which Data Do You Really Need?
Do You Need to Build a Ranch House or Empire State Building Infrastructure?
Requirement Complexity

Module 9: Marketing Budgets, Technology, and Core Processes

Marketing Campaign Management
Research: Marketing Processes, Technology, and the Link to Firm Performance
B2B versus B2C Investment Portfolio Mixes
Overcoming the Four Barriers to Professionalizing Marketing Processes
Upgrading the Marketing Campaign Management Processes

Who should attend this Data-Driven Marketing Course?

This Data-Driven Marketing Training Course in Boston is designed for Marketing Professionals, Analysts, and Managers who are seeking to enhance their understanding and skills in leveraging data for strategic marketing decisions. This course can benefit a wide range of professionals, including:

Marketing Professionals
Marketing Analysts
Marketing Managers
Data Analysts
Digital Marketing Specialists
UX/UI Designers
Brand Managers

Prerequisites of the Data-Driven Marketing Course

There are no formal prerequisites for this Data-Driven Marketing Training Course.

Data-Driven Marketing Course Overview

Data-Driven Marketing represents a paradigm shift in the digital advertising landscape, harnessing the power of customer data to achieve precise and efficient media purchasing and tailored messaging. It stands at the forefront of digital advertising advancements, riding the waves of burgeoning marketing data quality, technological innovation, and automation.

Gaining proficiency in Data-Driven Marketing in Boston is paramount for professionals aiming to keep pace with the dynamic realm of digital advertising. This approach, particularly eminent in programmatic buying, employs machine learning and algorithms to remove the uncertainties inherent in traditional media planning and buying.

The Knowledge Academy’s 1-day comprehensive course in Boston on Data-Driven Marketing will empower delegates with a foundational understanding of the subject and its significance in the contemporary marketing milieu. Delegates in Boston will be introduced to key marketing metrics, both financial and non-financial, ensuring they can discern, measure, and act upon relevant data effectively.

Course Objectives:

To equip delegates with tools and techniques for effective data collection and analysis
To foster a deep understanding of how to align marketing strategies with data insights
To enhance proficiency in measuring, reporting, and optimizing campaign performance
To develop skills in predicting and responding to market trends using data analytics
To empower attendees to leverage data for increased ROI and customer engagement

Upon completion of this Data-Driven Marketing Course in Boston, delegates will gain practical skills to harness data for targeted campaigns, enhancing their ability to reach specific audiences effectively. Additionally, they will acquire insights into optimizing marketing strategies through data analysis, empowering them to make informed decisions for business success.

What’s included in this Data-Driven Marketing Course?

World-Class Training Sessions from Experienced Instructors
Data-Driven Marketing Certificate
Digital Delegate Pack

Why choose us

Our Boston venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Boston is the capital city of the state of Massachusetts, USA. It has an estimated population of 655,000 people, making it the 24^th largest city in America. Boston is one of the oldest cities in America and was the battle ground for many key events in the American Revolution, such as the Boston Tea Party and the Battle of Bunker Hill.

Education in the USA is provided by both public and private schools, and is mandatory until the age of 16. Pupils conducting their schooling within the USA start off at preschool, followed by elementary school, then middle school, before finishing at high school. At age 18, US citizens are able to engage in higher education. Higher education in the USA normally comes in the form of a college, undergraduate school, or a community college – that latter of which doesn’t normally cost anything to attend. Candidates participating in a course at a college will gain credits towards a bachelor’s degree, whilst candidates participating a course at a community college will be earning credits in order to achieve an associate’s degree.

Boston was home to Americas first public school, Boston Latin School. Boston also operates the United States' second oldest public high school, and its oldest public elementary school.

Boston is considered to be an international area of higher education and medicine. Some of the most famous universities in America and indeed the world are located in Boston. It is the home of both Harvard and MIT (Massachusetts Institute of Technology). These are the top two universities in the world. Universities, research institutes and hospitals receive more funding in Boston than any other are in America. In 2013 they received around $1.8 billion.

Harvard was established in 1636 and is a private Ivy League research university. It is the United States oldest institute of higher education. Harvard has had eight United States presidents graduate from the university. This includes current U.S president Barack Obama.

At The Knowledge Academy we offer over 50,000 classroom based training courses in the United States, including popular locations such as Boston.

Address

Prudential Tower

800 Boylston Street

16^th Floor

Massachusetts 02199

Boston,

United States

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Data-Driven Marketing Course in Boston. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Data-Driven Marketing Course in Boston, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Data-Driven Marketing Course in Boston FAQs

What is Data Driven Marketing?

Data Driven Marketing is the technique of utilising customer data for efficient and targeted media buying and creative messaging. It is one of the most transformational developments that has ever happened in digital advertising.

What challenges might I encounter in implementing Data Driven Marketing?

Implementing Data Driven Marketing can be challenging due to data quality issues, integrating various data sources, and navigating privacy regulations. Additionally, it requires significant resources, sophisticated tools, and expertise to analyse and interpret data effectively for actionable insights.

Can I use Data Driven Marketing for customer retention?

Yes, Data Driven Marketing can be highly effective for customer retention. By analysing customer behaviour, preferences, and feedback, businesses can personalise communication, improve customer experiences, and identify loyalty trends, allowing for targeted retention strategies that build long-term relationships.

What are the prerequisites for attending this Data Driven Marketing Certification Course?

There are no formal prerequisites for attending this Data-Driven Marketing Training Course.

Who should attend this Data Driven Marketing Training Course?

This Data-Driven Marketing Certification Course training is tailored for marketers seeking a deeper understanding of customer behaviour to improve campaign performance and maximise Return on Investment.

What is included in the Data Driven Marketing Course?

In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.

What is the duration of this Data Driven Marketing Certification Course?

This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

Will there be an exam at the end of the Data Driven Marketing Training Course?

No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.

What career opportunities are available after the completion of my Data-Driven Marketing Training Course?

Data-Driven Marketing Training Course being a part of Digital marketing skills can lead to various types of career paths, including jobs in strategy, data analytics, social media, and consulting. Think about adding some digital marketing skills to boost your employability.

What job roles can benefit from completing this Data-Driven Marketing Certification?

This course can benefit a wide range of professionals, including Marketing Professionals, Marketing Analysts, Marketing Managers, Data Analysts, Digital Marketing Specialists, UX/UI Designers, Brand Managers.

How does this course help in growing my business?

Using data, marketers can adjust their marketing campaigns to emphasise the impactful tactics and improve return on investment (ROI). Studying data helps you to optimise ads spend by identifying which methods can get you great results. Hence, your return on investment improves campaign after campaign.

Why choose The Knowledge Academy in Boston over others?

The Knowledge Academy in Boston stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Data-Driven Marketing Course in Boston?

The training fees for Data-Driven Marketing Coursein Boston starts from $1295

Which is the best training institute/provider of Data-Driven Marketing Course in Boston?

The Knowledge Academy is the Leading global training provider for Data-Driven Marketing Course.

What are the best Digital Marketing Courses courses in Boston?

Please see our Digital Marketing Courses courses available in Boston

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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