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Course information
Digital Email Marketing Masterclass Outline
Module 1: Fundamentals
- Introduction to Email Marketing
- Does Email Marketing Work?
- Is there a Catch to Email Marketing?
- Role of Email within a Digital Marketing Strategy
- Five Types of Email
- Awareness
- Consideration
- Conversion
- Product Usage
- Loyalty
Module 2: Email Marketing Tools
- Introduction
- Choosing an Email Service Provider
- In-house vs Outsourcing
- What to Look for in an ESP?
- CRM Software
Module 3: Five Critical Elements of Every Email You Create
- Creating Brand Impact
- Adding Intelligence to Your Design
- Driving the Purchase
- Creating Transactional/Service Messages
- Adding Viral Marketing Elements
Module 4: Getting Ready to Build Your Email Marketing Efforts
- Aligning Your Strategy with Your Tools
- Evaluating Vendors
Module 5: What Happens Once You Send Your Email?
- Defining the Analytics Framework
- What to Do If Something Goes Wrong?
- Revisiting Your Budget
- Email Marketing Database and Future Multichannel Efforts
Module 6: Eight Key Drivers of Your Email Campaign
- Email Address Acquisition
- Creative/Copy
- Making the Data Work
- Multichannel Integration
- Technology (Delivery, Deployment, and Design)
- Reporting/Analytics
- Privacy/Governmental Control
- Reactivation
Module 7: Preparing Your Email Marketing Strategy
- Your Audience
- Your Goals
- Your Email Content
Who should attend this Digital Email Marketing Masterclass?
The Digital Email Marketing Course in Albany, NY is designed for individuals and professionals who are eager to enhance their expertise in Email Marketing. This course can benefit a wide range of professionals, including:
- Marketing Executives
- Entrepreneurs
- Brand Managers
- Marketing Managers
- Communication Managers
- Social Media Managers
- Digital Marketing Specialists
Prerequisites of the Digital Email Marketing Masterclass
There are no formal prerequisites for this Digital Email Marketing Course.
Digital Email Marketing Masterclass Overview
Email marketing is one section of internet marketing that includes online marketing through social media, websites and blogs. Email Marketing helps you to reach categories of clients. The main benefits of email marketing are quality and price. Emailing is a low-priced method to advertise and sell the services or products of the company. It is also simple to set up and monitor an email marketing campaign that allows it to be easily available to small businesses.
Among the Digital Marketing Training Courses, understanding Digital Email Marketing in Albany, NY is vital for professionals across various industries, including marketing managers, entrepreneurs, and communication specialists, seeking to leverage email as a powerful marketing tool in today's digital age.
In this 1-day training in Albany, NY by The Knowledge Academy, delegates will gain knowledge of the basic concepts of digital email marketing and its importance. Delegates in Albany, NY will understand the role of email within a digital marketing strategy. Delegates will understand different email marketing tools.
Course Objectives:
- To comprehend the fundamentals of email marketing in the digital sphere
- To explore advanced strategies for enhancing email campaign effectiveness
- To understand the importance of audience segmentation and targeting
- To learn to create engaging and personalized email content
- To familiarize with email automation tools and techniques
- To evaluate key metrics and analytics for measuring email campaign success
At the end of this training in Albany, NY, delegates will also understand the email marketing database and future multichannel efforts. Delegates will also understand how to align the strategy with available tools.
What’s included in this Digital Email Marketing Masterclass?
- World-Class Training Sessions from Experienced Instructors
- Digital Email Marketing Certificate
- Digital Delegate Pack
Why choose us
Our Albany, NY venue
Includes..
Air conditioned
To keep you comfortable during your course we offer a fully air conditioned environment.
Full IT support
IT support is on hand to sort out any unforseen issues that may arise.
Video equipment
This location has full video conferencing equipment.
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Email Marketing Masterclass | Digital Marketing Course in Albany, NY. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Digital Email Marketing Masterclass | Digital Marketing Course in Albany, NY, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Digital Email Marketing Masterclass | Digital Marketing Course in Albany, NY FAQs
Digital Email Marketing is the practice of using email to promote products, services, or brand messages to targeted audiences. It involves crafting personalised messages, optimising content, and analysing performance metrics to drive customer engagement, conversions, and business growth.
There are no formal prerequisites for this Digital Email Marketing Course.
This Digital Email Marketing Course is ideal for marketing professionals, business owners, content creators, and anyone responsible for customer communication. It’s beneficial for those looking to improve email campaigns, increase engagement, and drive conversions in digital marketing.
Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the Digital Email Marketing Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Yes, the Digital Email Marketing Course is offered by The Knowledge Academy.
After completing Digital Email Marketing Training Course delegates may avail career opportunities like Marketing Executives, Entrepreneurs, Brand Managers, Marketing Managers, Communication Managers, Social Media Managers, and Digital Marketing Specialists.
Job roles such as Marketing Executives, Entrepreneurs, Brand Managers, Marketing Managers, Communication Managers, Social Media Managers, and Digital Marketing Specialists can benefit from completing this Digital Email Marketing Certification.
This course helps grow delegates business by teaching to design effective email campaigns, optimise content, segment audiences, and analyse performance. With these skills, delegates can boost customer engagement, drive conversions, and enhance brand visibility, ultimately increasing sales and growth.
The Knowledge Academy in Albany, NY stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Digital Email Marketing Masterclassin Albany, NY starts from $1295
The Knowledge Academy is the Leading global training provider for Digital Email Marketing Masterclass.
Please see our Digital Marketing Courses courses available in Albany, NY
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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