Digital Email Marketing Masterclass | Digital Marketing Course in Chicago

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Digital Email Marketing Masterclass

Chicago

Attain the basic knowledge of Email marketing and its importance.
Gain knowledge of email driver campaigns through Digital Email Marketing.
Learn about the strategies of email marketing.

Dates & Prices Dates & Prices

Course information

Digital Email Marketing Masterclass Outline

Module 1: Fundamentals

Introduction to Email Marketing
Does Email Marketing Work?
Is there a Catch to Email Marketing?
Role of Email within a Digital Marketing Strategy
Five Types of Email
Awareness
Consideration
Conversion
Product Usage
Loyalty

Module 2: Email Marketing Tools

Introduction
Choosing an Email Service Provider
In-house vs Outsourcing
What to Look for in an ESP?
CRM Software

Module 3: Five Critical Elements of Every Email You Create

Creating Brand Impact
Adding Intelligence to Your Design
Driving the Purchase
Creating Transactional/Service Messages
Adding Viral Marketing Elements

Module 4: Getting Ready to Build Your Email Marketing Efforts

Aligning Your Strategy with Your Tools
Evaluating Vendors

Module 5: What Happens Once You Send Your Email?

Defining the Analytics Framework
What to Do If Something Goes Wrong?
Revisiting Your Budget
Email Marketing Database and Future Multichannel Efforts

Module 6: Eight Key Drivers of Your Email Campaign

Email Address Acquisition
Creative/Copy
Making the Data Work
Multichannel Integration
Technology (Delivery, Deployment, and Design)
Reporting/Analytics
Privacy/Governmental Control
Reactivation

Module 7: Preparing Your Email Marketing Strategy

Your Audience
Your Goals
Your Email Content

Who should attend this Digital Email Marketing Masterclass?

The Digital Email Marketing Course in Chicago is designed for individuals and professionals who are eager to enhance their expertise in Email Marketing. This course can benefit a wide range of professionals, including:

Marketing Executives
Entrepreneurs
Brand Managers
Marketing Managers
Communication Managers
Social Media Managers
Digital Marketing Specialists

Prerequisites of the Digital Email Marketing Masterclass

There are no formal prerequisites for this Digital Email Marketing Course.

Digital Email Marketing Masterclass Overview

Email marketing is one section of internet marketing that includes online marketing through social media, websites and blogs. Email Marketing helps you to reach categories of clients. The main benefits of email marketing are quality and price. Emailing is a low-priced method to advertise and sell the services or products of the company. It is also simple to set up and monitor an email marketing campaign that allows it to be easily available to small businesses.

Among the Digital Marketing Training Courses, understanding Digital Email Marketing in Chicago is vital for professionals across various industries, including marketing managers, entrepreneurs, and communication specialists, seeking to leverage email as a powerful marketing tool in today's digital age.

In this 1-day training in Chicago by The Knowledge Academy, delegates will gain knowledge of the basic concepts of digital email marketing and its importance. Delegates in Chicago will understand the role of email within a digital marketing strategy. Delegates will understand different email marketing tools.

Course Objectives:

To comprehend the fundamentals of email marketing in the digital sphere
To explore advanced strategies for enhancing email campaign effectiveness
To understand the importance of audience segmentation and targeting
To learn to create engaging and personalized email content
To familiarize with email automation tools and techniques
To evaluate key metrics and analytics for measuring email campaign success

At the end of this training in Chicago, delegates will also understand the email marketing database and future multichannel efforts. Delegates will also understand how to align the strategy with available tools.

What’s included in this Digital Email Marketing Masterclass?

World-Class Training Sessions from Experienced Instructors
Digital Email Marketing Certificate
Digital Delegate Pack

Why choose us

Our Chicago venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Chicago is on Lake Michigan in Illinois; it is among the largest cities in the U.S.A with a population of 2,635,352. Famous for it’s architecture and skyscrapers such as the iconic John Hancock Center, and the neo-Gothic Tribune Tower. Chicago is also renowned for its museums, including the Art Institute of Chicago. Since the mid 19th century, Chicago has been the centre of higher education and research with several universities such as; the University of Chicago; Illinois Institute of Technology; Northwestern University; Loyola University Chicago; DePaul University and University of Illinois at Chicago.

Address

One Magnificent Mile
980 North Michigan Avenue
Suite 1400
Chicago
Illinois
60611

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Email Marketing Masterclass | Digital Marketing Course in Chicago. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Digital Email Marketing Masterclass | Digital Marketing Course in Chicago, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Digital Email Marketing Masterclass | Digital Marketing Course in Chicago FAQs

What is Digital Email Marketing?

Digital Email Marketing is the practice of using email to promote products, services, or brand messages to targeted audiences. It involves crafting personalised messages, optimising content, and analysing performance metrics to drive customer engagement, conversions, and business growth.

What are the prerequisites of the Digital Email Marketing Course?

There are no formal prerequisites for this Digital Email Marketing Course.

Who should attend this Digital Email Marketing Training Course?

This Digital Email Marketing Course is ideal for marketing professionals, business owners, content creators, and anyone responsible for customer communication. It’s beneficial for those looking to improve email campaigns, increase engagement, and drive conversions in digital marketing.

Do you offer support for the course?

Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.

What is included in the Digital Email Marketing Certification?

In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge.

What is the duration of this Digital Email Marketing Course?

This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

How long until I receive the Digital Email Marketing Course confirmation details?

You should receive the confirmation details for the Digital Email Marketing Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.

Will there be an exam at the end of the Digital Email Marketing Training Course?

No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.

Are there any Digital Email Marketing Course offered by The Knowledge Academy in Chicago?

Yes, the Digital Email Marketing Course is offered by The Knowledge Academy.

What career opportunities are available after the completion of my Digital Email Marketing Training Course?

After completing Digital Email Marketing Training Course delegates may avail career opportunities like Marketing Executives, Entrepreneurs, Brand Managers, Marketing Managers, Communication Managers, Social Media Managers, and Digital Marketing Specialists.

What job roles can benefit from completing this Digital Email Marketing Certification?

Job roles such as Marketing Executives, Entrepreneurs, Brand Managers, Marketing Managers, Communication Managers, Social Media Managers, and Digital Marketing Specialists can benefit from completing this Digital Email Marketing Certification.

How does this course help in growing my business?

This course helps grow delegates business by teaching to design effective email campaigns, optimise content, segment audiences, and analyse performance. With these skills, delegates can boost customer engagement, drive conversions, and enhance brand visibility, ultimately increasing sales and growth.

Why choose The Knowledge Academy in Chicago over others?

The Knowledge Academy in Chicago stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the cost/training fees for Digital Email Marketing Masterclass in Chicago?

The training fees for Digital Email Marketing Masterclassin Chicago starts from $1295

Which is the best training institute/provider of Digital Email Marketing Masterclass in Chicago?

The Knowledge Academy is the Leading global training provider for Digital Email Marketing Masterclass.

What are the best Digital Marketing Courses courses in Chicago?

Please see our Digital Marketing Courses courses available in Chicago

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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