Course information

Digital Email Marketing Masterclass Outline

Module 1: Fundamentals

  • Introduction to Email Marketing
  • Does Email Marketing Work?
  • Is there a Catch to Email Marketing?
  • Role of Email within a Digital Marketing Strategy
  • Five Types of Email
  • Awareness
  • Consideration
  • Conversion
  • Product Usage
  • Loyalty

Module 2: Email Marketing Tools

  • Introduction
  • Choosing an Email Service Provider
  • In-house vs Outsourcing
  • What to Look for in an ESP?
  • CRM Software

Module 3: Five Critical Elements of Every Email You Create

  • Creating Brand Impact
  • Adding Intelligence to Your Design
  • Driving the Purchase
  • Creating Transactional/Service Messages
  • Adding Viral Marketing Elements

Module 4: Getting Ready to Build Your Email Marketing Efforts

  • Aligning Your Strategy with Your Tools
  • Evaluating Vendors

Module 5: What Happens Once You Send Your Email?

  • Defining the Analytics Framework
  • What to Do If Something Goes Wrong?
  • Revisiting Your Budget
  • Email Marketing Database and Future Multichannel Efforts

Module 6: Eight Key Drivers of Your Email Campaign

  • Email Address Acquisition
  • Creative/Copy
  • Making the Data Work
  • Multichannel Integration
  • Technology (Delivery, Deployment, and Design)
  • Reporting/Analytics
  • Privacy/Governmental Control
  • Reactivation

Module 7: Preparing Your Email Marketing Strategy

  • Your Audience
  • Your Goals
  • Your Email Content

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Who should attend this Digital Email Marketing Masterclass?

The Digital Email Marketing Course in Richmond is designed for individuals and professionals who are eager to enhance their expertise in Email Marketing. This course can benefit a wide range of professionals, including:

  • Marketing Executives
  • Entrepreneurs
  • Brand Managers
  • Marketing Managers
  • Communication Managers
  • Social Media Managers
  • Digital Marketing Specialists

Prerequisites of the Digital Email Marketing Masterclass

There are no formal prerequisites for this Digital Email Marketing Course.

Digital Email Marketing Masterclass Overview

Email marketing is one section of internet marketing that includes online marketing through social media, websites and blogs. Email Marketing helps you to reach categories of clients. The main benefits of email marketing are quality and price. Emailing is a low-priced method to advertise and sell the services or products of the company. It is also simple to set up and monitor an email marketing campaign that allows it to be easily available to small businesses.

Among the Digital Marketing Training Courses, understanding Digital Email Marketing in Richmond is vital for professionals across various industries, including marketing managers, entrepreneurs, and communication specialists, seeking to leverage email as a powerful marketing tool in today's digital age.

In this 1-day training in Richmond by The Knowledge Academy, delegates will gain knowledge of the basic concepts of digital email marketing and its importance. Delegates in Richmond will understand the role of email within a digital marketing strategy. Delegates will understand different email marketing tools.

Course Objectives:

  • To comprehend the fundamentals of email marketing in the digital sphere
  • To explore advanced strategies for enhancing email campaign effectiveness
  • To understand the importance of audience segmentation and targeting
  • To learn to create engaging and personalized email content
  • To familiarize with email automation tools and techniques
  • To evaluate key metrics and analytics for measuring email campaign success

At the end of this training in Richmond, delegates will also understand the email marketing database and future multichannel efforts. Delegates will also understand how to align the strategy with available tools.

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What’s included in this Digital Email Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors   
  • Digital Email Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Richmond venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Richmond is situated within Virginia, United States, as well as it being the capital of the Commonwealth of Virginia, it is also the fourth most populated city within the state as it is home to an estimated 217,853 people in 2014 and is the third most populated metro within the state with an estimated population of 1,260,029 people. Schools within Richmond include 36 private schools some of which are St. Bridget School, Southside Baptist Christian School, Brook Road Academy, St. Catherine's School and St. Christopher's School as well as 28 elementary, 9 middle and 8 high schools which are run by the city of Richmond and enrol around 24,000 students. There is also one of the public charter schools the Patrick Henry School of Science and Arts within Richmond. Richmond is also home to one Governors school that was ranked 16th within America’s best high schools overall in 2012 which is the Maggie L. Walker Governor's School for Government and International Studies. Universities and colleges within Richmond are either public or private, some of the public institutes include Virginia Commonwealth University and J. Sargeant Reynolds Community College, and the private institutes include Virginia Union University, ECPI College of Technology, University of Richmond, Union Theological Seminary & Presbyterian School of Christian Education and the Virginia College.

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Address

Sun Trust Center Downtown
919 E. Main Street, Suite 1000
Richmond
Virginia
23219

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Email Marketing Masterclass | Digital Marketing Course in Richmond. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital Email Marketing Masterclass | Digital Marketing Course in Richmond, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Digital Email Marketing Masterclass | Digital Marketing Course in Richmond FAQs

Digital Email Marketing is the practice of using email to promote products, services, or brand messages to targeted audiences. It involves crafting personalised messages, optimising content, and analysing performance metrics to drive customer engagement, conversions, and business growth.
There are no formal prerequisites for this Digital Email Marketing Course.
This Digital Email Marketing Course is ideal for marketing professionals, business owners, content creators, and anyone responsible for customer communication. It’s beneficial for those looking to improve email campaigns, increase engagement, and drive conversions in digital marketing.
Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the Digital Email Marketing Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Yes, the Digital Email Marketing Course is offered by The Knowledge Academy.
After completing Digital Email Marketing Training Course delegates may avail career opportunities like Marketing Executives, Entrepreneurs, Brand Managers, Marketing Managers, Communication Managers, Social Media Managers, and Digital Marketing Specialists.
Job roles such as Marketing Executives, Entrepreneurs, Brand Managers, Marketing Managers, Communication Managers, Social Media Managers, and Digital Marketing Specialists can benefit from completing this Digital Email Marketing Certification.
This course helps grow delegates business by teaching to design effective email campaigns, optimise content, segment audiences, and analyse performance. With these skills, delegates can boost customer engagement, drive conversions, and enhance brand visibility, ultimately increasing sales and growth.
The Knowledge Academy in Richmond stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Digital Email Marketing Masterclassin Richmond starts from $1295
The Knowledge Academy is the Leading global training provider for Digital Email Marketing Masterclass.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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