Digital Marketing Training Course

Name: Digital Marketing Course
Brand: The Knowledge Academy
Rating: 4.9 (38503 reviews)

Digital Marketing Course Overview

Digital Marketing Masterclass Outline

Module 1: Digital Marketing

What is Digital Marketing?
How it Evolved?
Impact of Digital Marketing on Business

Module 2: Planning, Strategy, and Testing

Online Campaign Planning
Digital Marketing Techniques
Campaign Strategy
Integrated Marketing
Multi-Chanel Marketing

Module 3: Customer Experience and Usability

Customer Experience (CX) Marketing
User Experience (UX)
Sitemaps and Wireframes
Usability Testing

Module 4: Mobile Marketing

Introduction to Mobile Marketing
Advantages of Mobile Marketing
Key Challenges in Mobile Marketing
Success Factors in Mobile Marketing
Developing a Customer-led Mobile Strategy
Assessing the Role of Mobile Sites Vs Apps
Mobile User Acquisition
Building Loyalty and Customer Retention Through Mobile Channels
Tracking and Analytics
Conversion Rate Optimization

Module 5: Content Strategy

Why Content is (Still) Pivotal?
Developing Content for Different Customer Segments
Content and SEO: The Power of ‘In-Bound Marketing’
Developing a Content Plan

Module 6: Social Media

Social Media Overview
Facebook, LinkedIn, YouTube, Twitter
Google+
Successes and Pitfalls of Social Media

Module 7: Email Marketing

Why Permission is Everything?
How to Acquire Names and Email Addresses?
Testing Email for Continuous Improvement
E-Newsletters and Other Email Formats
Broadcast and Delivery Considerations
Successful Email Marketing: Case Studies

Module 8: Search Engine Marketing: SEO and PPC Defined

Introduction to Search Engine Marketing
Why is Search Engine Marketing So Crucial to Online Success?
Search Engine Optimization
Pay Per Click
Integrating SEO and PPC

Module 9: Integrating Your Marketing Communications for Maximum ROI

Best Practices for Achieving ROI
Integrating Online and Offline Activity
'Real-World' Integrated Campaigns

Who should attend this Digital Marketing Masterclass?

The Digital Marketing Masterclass in the United States is designed for individuals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

Advertising Professionals
Social Media Managers
E-commerce Professionals
Marketing Consultants
Public Relations Specialists
Digital Marketers
Content Creators

Prerequisites of the Digital Marketing Masterclass

There are no formal prerequisites for this Digital Marketing Masterclass.

Digital Marketing Masterclass Overview

In today's digital age, where nearly every aspect of life is influenced by the internet, Digital Marketing plays a pivotal role in connecting brands with potential consumers. From Analytics Managers to CRM Specialists, SEO Experts, and Social Media Managers, a strong grasp of Digital Marketing opens doors to a myriad of lucrative career opportunities.

These Digital Marketing Courses in the United States are comprehensive training courses that delves into the dynamic world of online advertising and communication. Through various electronic media channels like social platforms, mobile devices, and search engines, this course equips professionals with the knowledge and skills needed to navigate the digital landscape effectively.

This 1-day course in the United States offered by The Knowledge Academy is a concise yet powerful course that empowers delegates with industry-standard knowledge and skills. This course in the United States focuses on optimizing advertisements and Digital Marketing practices across various platforms and devices, ultimately improving customer usability. By delving into crucial topics such as SEO and the importance of quality content, delegates gain the knowledge required for effective customer engagement.

Course Objectives:

To provide a comprehensive understanding of Digital Marketing fundamentals
To equip participants with the skills to effectively use various digital channels for promotion
To enable participants to optimize websites and enhance conversion rates
To teach effective Search Engine Optimization (SEO) techniques for improved online visibility
To instruct participants in utilizing social media and mobile marketing for broader reach
To empower participants to create and manage successful multi-channel Digital Marketing campaigns

At the end of this course, delegates will be able to build brand loyalty and customer retention through mobile channels. They will also be able to develop a customer-driven mobile strategy, assessing the role of mobile sites vs apps, tracking, analytics, and conversion rate optimization.

What’s included in this Digital Marketing Masterclass?

World-Class Training Sessions from Experienced Instructors
Digital Marketing Certificate
Digital Delegate Pack

Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Live classes

Join a scheduled class with a live instructor and other delegates.

Interactive

Engage in activities, and communicate with your trainer and peers.

Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

Global Reach

With classes running in all timezones, access any of our courses and course material from anywhere, anytime.

Learn More

Unlock your potential with The Knowledge Academy's Digital Marketing Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

What our customers are saying

very engaging style, not a second of feeling bored - all examples were very relevant and came from the experience.

Romana Koudelkova

Mridula was an excellent trainer!

Lucy Scodeller

Great

Areej Abdulrahman F Alhallaf

Digital Marketing Course FAQs

What is Digital Marketing?

Digital Marketing involves promoting products or services using digital channels, such as social media, email, search engines, and websites, to reach and engage with a target audience effectively.

Why Digital Marketing is important?

Digital Marketing is crucial as it allows businesses to reach a larger audience in a measurable, cost-effective way, and provides data-driven insights for better targeting and personalization.

Is Digital Marketing helpful for every type of business?

Yes, Digital Marketing is beneficial for all business types, allowing them to reach a wider audience, tailor messages to specific segments, and track results for any product or service.

Are there any prerequisites for this Digital Marketing Course?

There are no formal prerequisites to attend this Digital Marketing Course.

What skills will I gain from this Digital Marketing Training?

In this Digital Marketing Course, you'll gain skills in SEO, content marketing, social media strategy, data analytics, and digital advertising, enhancing your ability to develop and execute effective online marketing campaigns.

What topics are covered in the Digital Marketing Course?

The Digital Marketing Course usually covers SEO, content marketing, social media marketing, email marketing, analytics, PPC, and digital strategy, providing a comprehensive understanding of the digital marketing landscape.

Is there any career opportunities in Digital Marketing?

Digital Marketing Courses offers diverse career opportunities such as digital marketing manager, SEO specialist, content strategist, social media marketer, and data analyst, among others.

How will this Digital Marketing Qualification benefit my career?

This Digital Marketing Certification enhances your expertise in digital channels and strategies, making you a valuable asset to employers and opening up opportunities for career advancement in the marketing field.

Why choose The Knowledge Academy over others?

The Knowledge Academy in the United States stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Digital Marketing Certification.

What is the cost/training fees for Digital Marketing Course in the United States?

The training fees for Digital Marketing Coursein the United States starts from $1295

Which is the best training institute/provider of Digital Marketing Course in the United States?

The Knowledge Academy is the Leading global training provider for Digital Marketing Course.

What are the best Digital Marketing Courses courses in the United States?

Please see our Digital Marketing Courses courses available in the United States

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water