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Course information
Digital Marketing Masterclass Outline
Module 1: Digital Marketing
- What is Digital Marketing?
- How it Evolved?
- Impact of Digital Marketing on Business
Module 2: Planning, Strategy, and Testing
- Online Campaign Planning
- Digital Marketing Techniques
- Campaign Strategy
- Integrated Marketing
- Multi-Chanel Marketing
Module 3: Customer Experience and Usability
- Customer Experience (CX) Marketing
- User Experience (UX)
- Sitemaps and Wireframes
- Usability Testing
Module 4: Mobile Marketing
- Introduction to Mobile Marketing
- Advantages of Mobile Marketing
- Key Challenges in Mobile Marketing
- Success Factors in Mobile Marketing
- Developing a Customer-led Mobile Strategy
- Assessing the Role of Mobile Sites Vs Apps
- Mobile User Acquisition
- Building Loyalty and Customer Retention Through Mobile Channels
- Tracking and Analytics
- Conversion Rate Optimization
Module 5: Content Strategy
- Why Content is (Still) Pivotal?
- Developing Content for Different Customer Segments
- Content and SEO: The Power of ‘In-Bound Marketing’
- Developing a Content Plan
Module 6: Social Media
- Social Media Overview
- Facebook, LinkedIn, YouTube, Twitter
- Google+
- Successes and Pitfalls of Social Media
Module 7: Email Marketing
- Why Permission is Everything?
- How to Acquire Names and Email Addresses?
- Testing Email for Continuous Improvement
- E-Newsletters and Other Email Formats
- Broadcast and Delivery Considerations
- Successful Email Marketing: Case Studies
Module 8: Search Engine Marketing: SEO and PPC Defined
- Introduction to Search Engine Marketing
- Why is Search Engine Marketing So Crucial to Online Success?
- Search Engine Optimization
- Pay Per Click
- Integrating SEO and PPC
Module 9: Integrating Your Marketing Communications for Maximum ROI
- Best Practices for Achieving ROI
- Integrating Online and Offline Activity
- 'Real-World' Integrated Campaigns
Who should attend this Digital Marketing Masterclass?
The Digital Marketing Masterclass in Albany, NY is designed for individuals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:
- Advertising Professionals
- Social Media Managers
- E-commerce Professionals
- Marketing Consultants
- Public Relations Specialists
- Digital Marketers
- Content Creators
Prerequisites of the Digital Marketing Masterclass
There are no formal prerequisites for this Digital Marketing Masterclass.
Digital Marketing Masterclass Overview
In today's digital age, where nearly every aspect of life is influenced by the internet, Digital Marketing plays a pivotal role in connecting brands with potential consumers. From Analytics Managers to CRM Specialists, SEO Experts, and Social Media Managers, a strong grasp of Digital Marketing opens doors to a myriad of lucrative career opportunities.
These Digital Marketing Courses in Albany, NY are comprehensive training courses that delves into the dynamic world of online advertising and communication. Through various electronic media channels like social platforms, mobile devices, and search engines, this course equips professionals with the knowledge and skills needed to navigate the digital landscape effectively.
This 1-day course in Albany, NY offered by The Knowledge Academy is a concise yet powerful course that empowers delegates with industry-standard knowledge and skills. This course in Albany, NY focuses on optimizing advertisements and Digital Marketing practices across various platforms and devices, ultimately improving customer usability. By delving into crucial topics such as SEO and the importance of quality content, delegates gain the knowledge required for effective customer engagement.
Course Objectives:
- To provide a comprehensive understanding of Digital Marketing fundamentals
- To equip participants with the skills to effectively use various digital channels for promotion
- To enable participants to optimize websites and enhance conversion rates
- To teach effective Search Engine Optimization (SEO) techniques for improved online visibility
- To instruct participants in utilizing social media and mobile marketing for broader reach
- To empower participants to create and manage successful multi-channel Digital Marketing campaigns
At the end of this course, delegates will be able to build brand loyalty and customer retention through mobile channels. They will also be able to develop a customer-driven mobile strategy, assessing the role of mobile sites vs apps, tracking, analytics, and conversion rate optimization.
What’s included in this Digital Marketing Masterclass?
- World-Class Training Sessions from Experienced Instructors
- Digital Marketing Certificate
- Digital Delegate Pack
Why choose us
Our Albany, NY venue
Includes..
Air conditioned
To keep you comfortable during your course we offer a fully air conditioned environment.
Full IT support
IT support is on hand to sort out any unforseen issues that may arise.
Video equipment
This location has full video conferencing equipment.
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Digital Marketing Training in Albany, NY. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Digital Marketing Training in Albany, NY, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
very engaging style, not a second of feeling bored - all examples were very relevant and came from the experience.
Romana Koudelkova
Mridula was an excellent trainer!
Lucy Scodeller
Great
Areej Abdulrahman F Alhallaf
Digital Marketing Courses | Digital Marketing Training in Albany, NY FAQs
Digital Marketing involves promoting products or services using digital channels, such as social media, email, search engines, and websites, to reach and engage with a target audience effectively.
Digital Marketing is crucial as it allows businesses to reach a larger audience in a measurable, cost-effective way, and provides data-driven insights for better targeting and personalization.
Yes, Digital Marketing is beneficial for all business types, allowing them to reach a wider audience, tailor messages to specific segments, and track results for any product or service.
There are no formal prerequisites to attend this Digital Marketing Course.
In this Digital Marketing Course, you'll gain skills in SEO, content marketing, social media strategy, data analytics, and digital advertising, enhancing your ability to develop and execute effective online marketing campaigns.
The Digital Marketing Course usually covers SEO, content marketing, social media marketing, email marketing, analytics, PPC, and digital strategy, providing a comprehensive understanding of the digital marketing landscape.
Digital Marketing Courses offers diverse career opportunities such as digital marketing manager, SEO specialist, content strategist, social media marketer, and data analyst, among others.
This Digital Marketing Certification enhances your expertise in digital channels and strategies, making you a valuable asset to employers and opening up opportunities for career advancement in the marketing field.
The Knowledge Academy in Albany, NY stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Digital Marketing Certification.
The training fees for Digital Marketing Coursein Albany, NY starts from $1295
The Knowledge Academy is the Leading global training provider for Digital Marketing Course.
Please see our Digital Marketing Courses courses available in Albany, NY
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
Related courses
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Digital Marketing Package
Save upto 40%Included courses:
Social Media Marketing Course$1295
SEO course$1295
Total without package: $6475
Package price: $3895 (Save $2580)
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