Course information

Digital Marketing Masterclass Outline

Module 1: Digital Marketing

  • What is Digital Marketing?
  • How it Evolved?
  • Impact of Digital Marketing on Business

Module 2: Planning, Strategy, and Testing

  • Online Campaign Planning
  • Digital Marketing Techniques
  • Campaign Strategy
  • Integrated Marketing
  • Multi-Chanel Marketing

Module 3: Customer Experience and Usability

  • Customer Experience (CX) Marketing
  • User Experience (UX)
  • Sitemaps and Wireframes
  • Usability Testing

Module 4: Mobile Marketing

  • Introduction to Mobile Marketing
  • Advantages of Mobile Marketing
  • Key Challenges in Mobile Marketing
  • Success Factors in Mobile Marketing
  • Developing a Customer-led Mobile Strategy
  • Assessing the Role of Mobile Sites Vs Apps
  • Mobile User Acquisition
  • Building Loyalty and Customer Retention Through Mobile Channels
  • Tracking and Analytics
  • Conversion Rate Optimization

Module 5: Content Strategy

  • Why Content is (Still) Pivotal?
  • Developing Content for Different Customer Segments
  • Content and SEO: The Power of ‘In-Bound Marketing’
  • Developing a Content Plan

Module 6: Social Media

  • Social Media Overview
  • Facebook, LinkedIn, YouTube, Twitter
  • Google+
  • Successes and Pitfalls of Social Media

Module 7: Email Marketing

  • Why Permission is Everything?
  • How to Acquire Names and Email Addresses?
  • Testing Email for Continuous Improvement
  • E-Newsletters and Other Email Formats
  • Broadcast and Delivery Considerations
  • Successful Email Marketing: Case Studies

Module 8: Search Engine Marketing: SEO and PPC Defined

  • Introduction to Search Engine Marketing
  • Why is Search Engine Marketing So Crucial to Online Success?
  • Search Engine Optimization
  • Pay Per Click
  • Integrating SEO and PPC

Module 9: Integrating Your Marketing Communications for Maximum ROI

  • Best Practices for Achieving ROI
  • Integrating Online and Offline Activity
  • 'Real-World' Integrated Campaigns

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Who should attend this Digital Marketing Masterclass?

The Digital Marketing Masterclass in Houston is designed for individuals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • Social Media Managers
  • E-commerce Professionals
  • Marketing Consultants
  • Public Relations Specialists
  • Digital Marketers
  • Content Creators

Prerequisites of the Digital Marketing Masterclass

There are no formal prerequisites for this Digital Marketing Masterclass.

Digital Marketing Masterclass Overview

In today's digital age, where nearly every aspect of life is influenced by the internet, Digital Marketing plays a pivotal role in connecting brands with potential consumers. From Analytics Managers to CRM Specialists, SEO Experts, and Social Media Managers, a strong grasp of Digital Marketing opens doors to a myriad of lucrative career opportunities. 

These Digital Marketing Courses in Houston are comprehensive training courses that delves into the dynamic world of online advertising and communication. Through various electronic media channels like social platforms, mobile devices, and search engines, this course equips professionals with the knowledge and skills needed to navigate the digital landscape effectively.

This 1-day course in Houston offered by The Knowledge Academy is a concise yet powerful course that empowers delegates with industry-standard knowledge and skills. This course in Houston focuses on optimizing advertisements and Digital Marketing practices across various platforms and devices, ultimately improving customer usability. By delving into crucial topics such as SEO and the importance of quality content, delegates gain the knowledge required for effective customer engagement.

Course Objectives:

  • To provide a comprehensive understanding of Digital Marketing fundamentals
  • To equip participants with the skills to effectively use various digital channels for promotion
  • To enable participants to optimize websites and enhance conversion rates 
  • To teach effective Search Engine Optimization (SEO) techniques for improved online visibility
  • To instruct participants in utilizing social media and mobile marketing for broader reach
  • To empower participants to create and manage successful multi-channel Digital Marketing campaigns

At the end of this course, delegates will be able to build brand loyalty and customer retention through mobile channels. They will also be able to develop a customer-driven mobile strategy, assessing the role of mobile sites vs apps, tracking, analytics, and conversion rate optimization.

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What’s included in this Digital Marketing Masterclass?

  • World-Class Training Sessions from Experienced Instructors 
  • Digital Marketing Certificate          
  • Digital Delegate Pack

Why choose us

Our Houston venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Houston is the largest and most populated city in Texas and the American South. It is the fourth crowed city in the United States of America. It has a population of approximately over 2 million citizens. Houston is home to the Houston Independent School District (HISD) which consists of 17 school districts and 112 campuses, making it the seventh largest school district in the United States. Houston offers magnet or vanguard schools specialising in the sciences, visual and performing arts, and health professions. Houston also has charter schools and some public school districts also have their own charter schools. The city also has over 300 private schools which are accredited by Texas Private School Accreditation Commission. Houston also has Houston Area Independent Schools which offer different religious and secular viewpoints. The Archdiocese of Galveston-Houston operate the Houston Catholic schools.Huston is also home to 3 community colleges which use either the Houston Community College System or the Lone Star College System in the North-Western through North-Eastern part of Houston. Both of these are part of the 10 largest institutions of higher learning in the United States. The South-Eastern part of Houston is assisted by San Jacinto College with the Lee College serving the North-Eastern part of the city. The city also offers several private institutions of higher learning including many colleges and universities including The University of St. Thomas which is a liberal arts college as well as the Rice University which is a Catholic University with over 6,000 students enrolled. Houston provides students our separate and distinct state universities. The University of Houston is a Tier One research university and is nationally recognised. The university was established in 1927 and is the third largest university in Texas with over 40,000 students following the University of Houston System. The city also provides two stand-alone universities: The University of Houston–Clear Lake (UHCL) which was established in 1971 and teaches over 8,000 students and University of Houston–Downtown which was founded in 1974 and has nearly 14,000 students attending. Houston is also home to Texas Southern University (TSU) which is a historically black university (HBCU); it was founded in 1927 as Houston Coloured Junior College. It now teaches nearly 10,000 students.

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Address

Post Oak Central, 

1980 Post Oak Blvd

15th Floor 

Houston

Texas

United States

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Digital Marketing Training in Houston. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Digital Marketing Training in Houston, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Digital Marketing Courses | Digital Marketing Training in Houston FAQs

Digital Marketing involves promoting products or services using digital channels, such as social media, email, search engines, and websites, to reach and engage with a target audience effectively.
Digital Marketing is crucial as it allows businesses to reach a larger audience in a measurable, cost-effective way, and provides data-driven insights for better targeting and personalization.
Yes, Digital Marketing is beneficial for all business types, allowing them to reach a wider audience, tailor messages to specific segments, and track results for any product or service.
There are no formal prerequisites to attend this Digital Marketing Course.
In this Digital Marketing Course, you'll gain skills in SEO, content marketing, social media strategy, data analytics, and digital advertising, enhancing your ability to develop and execute effective online marketing campaigns.
The Digital Marketing Course usually covers SEO, content marketing, social media marketing, email marketing, analytics, PPC, and digital strategy, providing a comprehensive understanding of the digital marketing landscape.
Digital Marketing Courses offers diverse career opportunities such as digital marketing manager, SEO specialist, content strategist, social media marketer, and data analyst, among others.
This Digital Marketing Certification enhances your expertise in digital channels and strategies, making you a valuable asset to employers and opening up opportunities for career advancement in the marketing field.
The Knowledge Academy in Houston stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Digital Marketing Certification.
The training fees for Digital Marketing Coursein Houston starts from $1295
The Knowledge Academy is the Leading global training provider for Digital Marketing Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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Digital Marketing Package

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5 courses

Total without package:  $6475

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