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Display Advertising Course Overview
Display Advertising Training Course Outline
Module 1: Fundamentals
- Introduction to Display Advertising
- Five Reasons to Start Using Display Advertising
- Media Consumption
- What are the Benefits of Online Display Advertising?
Module 2: Display Advertising
- Types of Display Advertising
- Retargeting Display Ad
- Contextual Display Ad
- Behavioural Display Ad
- Standard Sizes of Display Ads
Module 3: Display Advertising: Use an Affiliate Programme
- Measure Your Campaign
- Ways to Improve Performance of Your Display Ad Campaign
- Optimising the Performance of Your Campaigns
- Retarget Your Viewers
Module 4: Be Brand Persistent
- PPC Vs Display Advertising
- Internet Advertising Network
- Options Regarding Online Display Advertising
- Advertising Through Product/Service Search Engines
- Internet Marketing Strategies
Module 5: Display Advertising: Media
- Creating Image Ads
- Video Ads
- LinkedIn and Facebook Display Ads
Who should attend this Display Advertising Training Course?
This Display Advertising Course is designed for individuals seeking to enhance their skills and understanding of Display Advertising techniques. This course can benefit a wide range of professionals, including:
- Marketing Professionals
- Digital Marketers
- Advertising Managers
- Entrepreneurs
- Business Owners
- E-commerce Professionals
- Public Relations Professionals
Prerequisites of the Display Advertising Training Course
There are no formal prerequisites for this Display Advertising Training Course.
Display Advertising Training Course Overview
Display Advertising, an integral component of the Digital Marketing mosaic, employs visual ads to capture the attention of online audiences across a myriad of platforms. These ads, whether banners, videos, or interactive media, are strategically positioned on websites, social media, and other digital platforms, beckoning users with compelling visuals and messages.
Having proficiency in Display Advertising is crucial in today's visually driven digital world. Effective display ads can increase brand awareness, drive traffic, and generate conversions. Marketers, Brand Managers, and Digital Advertising Professionals stand to benefit immensely from mastering its nuances.
This 1-day Display Advertising Course by The Knowledge Academy, is meticulously crafted to immerse delegates in the realm of visual advertising in the digital space. During the training, delegates will be introduced to the foundational principles, latest trends, and effective strategies in Display Advertising. All our Digital Marketing Courses, including this Display Advertising Course, are conducted by our expert trainers.
Course Objectives
- To elucidate the fundamentals and benefits of Display Advertising
- To master the creation and optimisation of visually compelling ads
- To grasp targeting techniques for reaching the ideal audience segment
- To understand the analytics behind ad performance and ROI
- To explore best practices for integrating display ads in a holistic marketing strategy
After completing this Display Advertising Course under Digital Marketing Courses, delegates will understand Display Advertising, enabling them to drive successful campaigns. They will be better equipped to enhance brand visibility and achieve their marketing goals, making this course an asset in their journey towards Digital Marketing excellence.
What’s included in this Display Advertising Training Course?
- World-Class Training Sessions from Experienced Instructors
- Display Advertising Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Display Advertising Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Display Advertising Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
Display Advertising Course FAQs
Display Advertising is the most common of the two major types of online advertisement, and it uses visual creatives to communicate a message to search purely text-based advertising.
Unlike text-based ads, display ads are visually engaging and can include images, animations, or videos, making them more attention-grabbing. They are typically placed on websites, apps, or social media platforms.
Advertisers can optimise Display Advertising campaigns by Regularly analysing performance metrics, adjusting targeting parameters, testing different creatives, and optimising landing pages. Continuous optimisation is key to achieving campaign objectives.
There are no formal prerequisites for attending this course.
This course is designed for marketing professionals and business owners seeking to enhance their skills in effectively leveraging Display Advertising strategies.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
This Display Advertising Course takes 1-day to complete, during which delegates participate in intensive learning sessions that cover various course topics.
Completing a Display Advertising Certification is valuable for digital marketing, advertising, media planning, and campaign management professionals. It enhances skills for roles focused on optimising ad strategies, managing paid media campaigns, and driving brand visibility through targeted online advertising.
This course equips you with practical knowledge to create and manage effective ad campaigns, improve brand visibility, target the right audience, and optimise ad spending. Mastering these skills can attract more customers, boost conversions, and drive sustained business growth.
The Knowledge Academy is a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Display Advertising Coursein the United States starts from $1295
The Knowledge Academy is the Leading global training provider for Display Advertising Course.
Please see our Digital Marketing Courses courses available in the United States
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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