Google Ads Certification Course

Name: Google Ads Certification
Brand: The Knowledge Academy
Rating: 4.9 (38503 reviews)

Google Ads Certification Overview

Google Ads Certification Course Outline

Module 1: Introduction to Google Ads

What are Google Ads?
Method to Advertise on Google
How Does Google Ads Work?
Types of Google Ads
How to Use Google Keyword Planner for Ads?
Google Ads Terms to Know

Module 2: Google Ads Basics

API Structure
Entity Relationships
Versioning
Changing and Inspecting Objects
Retrieving Objects
Resource Metadata
Call Structure
Mutates

Module 3: Account Management

Creating an Account
Linking to Manager Accounts
List Accessible Accounts
Get Account Hierarchy
Managing User Access
Change Status and Event Service

Module 4: Ad Management

Introduction to Ad Management
Ad Types
Create and Mutate Ads
Responsive Search and Customization
Upgraded URLs
Dynamic Search Ads
Responsive Display and Search Ads

Module 5: Create Campaigns

Add Campaigns
Display Expansion on Search Campaigns
Campaign Groups
Create Ad Groups

Module 6: Bidding

Strategy Types and Status
Portfolio and Standard Bidding
Cross-Account Bidding Strategies
Set Bids Manually
Manage Bid Modifiers

Module 7: Conversion Management

Create Conversion Actions
Conversion Action Types
Upload Click and Call Conversions
Enhanced Conversions
Custom Conversion variables
Conversion Value Rules
Conversion Goals

Who should attend this Google Ads Certification Course?

The Google Ads Training Course in the United States is designed for professionals who want to gain expertise in creating, managing, and optimizing advertising campaigns using Google Ads. A variety of professionals can benefit from this course, such as:

Digital Marketers
E-commerce Professionals
Public Relations Specialists
Social Media Managers
Content Creators
Advertising Professionals
Marketing Coordinators

Prerequisites of the Google Ads Certification Course

There are no formal prerequisites for this Google Ads Certification.

Google Ads Certification Course Overview

Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model. It is an effective method of attracting qualified traffic, or good-fit customers, to the company looking for goods and services similar to what they provide. It enables you to develop and distribute well-timed advertisements to your target market via desktop and mobile.

This course under the Digital Marketing Courses in the United States aims to provide delegates with the core concepts of using the Google Ads platform to promote their products as per public demand. Delegates will learn about account management for creating accounts and managing account hierarchies programmatically. Obtaining the required skills for advertising the business enables individuals with job and growth opportunities in various fields.

The Knowledge Academy’s 1-day comprehensive course in the United States on Google Ads will provide delegates with the working knowledge of Google Ads to establish and manage paid search campaigns. This course in the United States will be delivered by our highly professional and skilled trainers with years of teaching experience on Digital Marketing Courses and will equip delegates with the best practices to advertise the product.

Course Objectives:

To send a pre-populated customer ID to the Google Ads API to create an account
To handle background authentication tasks and establish a new campaign
To target a specific keyword on Google and make a bid on the keyword
To generate and share well-timed ads among the target audience
To promote the business and rank organically for a search term
To supply a request that retrieves a single resource instance

At the end of this course in the United States, the delegates will be able to create strategic and successful paid search campaigns for business benefits. They will also be able to gain more clicks, impressions, and conversions by spending a minimum cost on the product advertisement.

What’s included in this Google Ads Certification Course?

World-Class Training Sessions from Experienced Instructors
Google Ads Certificate
Digital Delegate Pack

Hands-On Labs: Included as part of our online instructor-led delivery, these labs provide real-world exercises in a simulated environment guided by expert instructors to enhance your practical skills.

Why choose us

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Ads Certification. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Live classes

Join a scheduled class with a live instructor and other delegates.

Interactive

Engage in activities, and communicate with your trainer and peers.

Global Pool of the Best Trainers

We handpick from a global pool of expert trainers for our Online Instructor-led courses.

Expertise

With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.

Global Reach

With classes running in all timezones, access any of our courses and course material from anywhere, anytime.

Learn More

Unlock your potential with The Knowledge Academy's Google Ads Certification, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

What our customers are saying

Google Ads Certification FAQs

What is Google Ads?

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users on Google's search results, websites, and apps.

Why is Google Ads important?

Google Ads is crucial for businesses due to its vast reach, targeting capabilities, and the ability to drive immediate traffic and conversions by placing ads in front of users actively searching for related products or services.

What are the prerequisites for the Google Ads Course?

There are no formal prerequisites to attend this Google Ads Course.

What is the duration of Google Ads Certification?

The duration of this Google Ads Course spans across 1 day.

What are the different terms to know about Google Ads?

Key terms include CPC (Cost-Per-Click), CTR (Click-Through Rate), Quality Score, Ad Rank, Keywords, Campaigns, Ad Groups, Conversion Rate, and Remarketing.

What are the types of Google Ads campaigns?

Types of campaigns include Search Network campaigns, Display Network campaigns, Shopping campaigns, Video campaigns (YouTube), and App campaigns.

What will I learn in this Google Ads Course?

You'll learn advanced strategies for creating effective ad campaigns, using targeting and bidding strategies, optimizing for higher conversions, and analyzing campaign performance for continuous improvement.

What topics are covered in Google Ads Course?

The course covers topics such as keyword research, campaign setup, ad creation and optimization, audience targeting, budget management, analytics and reporting, and best practices for maximizing ROI.

What are the career opportunities available after completing the course?

Completing the course opens opportunities in digital marketing roles such as PPC Specialist, Google Ads Manager, Digital Marketing Manager, SEM Specialist, and roles focusing on analytics and campaign strategy in various industries.

What is the cost/training fees for Google Ads Certification in the United States?

The training fees for Google Ads Certificationin the United States starts from $1295

Which is the best training institute/provider of Google Ads Certification in the United States?

The Knowledge Academy is the Leading global training provider for Google Ads Certification.

What are the best Digital Marketing Courses courses in the United States?

Please see our Digital Marketing Courses courses available in the United States

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water