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Course information
Google Ads Certification Course Outline
Module 1: Introduction to Google Ads
- What are Google Ads?
- Method to Advertise on Google
- How Does Google Ads Work?
- Types of Google Ads
- How to Use Google Keyword Planner for Ads?
- Google Ads Terms to Know
Module 2: Google Ads Basics
- API Structure
- Entity Relationships
- Versioning
- Changing and Inspecting Objects
- Retrieving Objects
- Resource Metadata
- Call Structure
- Mutates
Module 3: Account Management
- Creating an Account
- Linking to Manager Accounts
- List Accessible Accounts
- Get Account Hierarchy
- Managing User Access
- Change Status and Event Service
Module 4: Ad Management
- Introduction to Ad Management
- Ad Types
- Create and Mutate Ads
- Responsive Search and Customization
- Upgraded URLs
- Dynamic Search Ads
- Responsive Display and Search Ads
Module 5: Create Campaigns
- Add Campaigns
- Display Expansion on Search Campaigns
- Campaign Groups
- Create Ad Groups
Module 6: Bidding
- Strategy Types and Status
- Portfolio and Standard Bidding
- Cross-Account Bidding Strategies
- Set Bids Manually
- Manage Bid Modifiers
Module 7: Conversion Management
- Create Conversion Actions
- Conversion Action Types
- Upload Click and Call Conversions
- Enhanced Conversions
- Custom Conversion variables
- Conversion Value Rules
- Conversion Goals
Who should attend this Google Ads Certification Course?
The Google Ads Training Course in Albany, NY is designed for professionals who want to gain expertise in creating, managing, and optimizing advertising campaigns using Google Ads. A variety of professionals can benefit from this course, such as:
- Digital Marketers
- E-commerce Professionals
- Public Relations Specialists
- Social Media Managers
- Content Creators
- Advertising Professionals
- Marketing Coordinators
Prerequisites of the Google Ads Certification Course
There are no formal prerequisites for this Google Ads Certification.
Google Ads Certification Course Overview
Google Ads is a platform for paid advertising that operates under the Pay-Per-Click (PPC) marketing model. It is an effective method of attracting qualified traffic, or good-fit customers, to the company looking for goods and services similar to what they provide. It enables you to develop and distribute well-timed advertisements to your target market via desktop and mobile.
This course under the Digital Marketing Courses in Albany, NY aims to provide delegates with the core concepts of using the Google Ads platform to promote their products as per public demand. Delegates will learn about account management for creating accounts and managing account hierarchies programmatically. Obtaining the required skills for advertising the business enables individuals with job and growth opportunities in various fields.
The Knowledge Academy’s 1-day comprehensive course in Albany, NY on Google Ads will provide delegates with the working knowledge of Google Ads to establish and manage paid search campaigns. This course in Albany, NY will be delivered by our highly professional and skilled trainers with years of teaching experience on Digital Marketing Courses and will equip delegates with the best practices to advertise the product.
Course Objectives:
- To send a pre-populated customer ID to the Google Ads API to create an account
- To handle background authentication tasks and establish a new campaign
- To target a specific keyword on Google and make a bid on the keyword
- To generate and share well-timed ads among the target audience
- To promote the business and rank organically for a search term
- To supply a request that retrieves a single resource instance
At the end of this course in Albany, NY, the delegates will be able to create strategic and successful paid search campaigns for business benefits. They will also be able to gain more clicks, impressions, and conversions by spending a minimum cost on the product advertisement.
What’s included in this Google Ads Certification Course?
- World-Class Training Sessions from Experienced Instructors
- Google Ads Certificate
- Digital Delegate Pack
Why choose us
Our Albany, NY venue
Includes..
Air conditioned
To keep you comfortable during your course we offer a fully air conditioned environment.
Full IT support
IT support is on hand to sort out any unforseen issues that may arise.
Video equipment
This location has full video conferencing equipment.
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Ads Certification in Albany, NY. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Google Ads Certification in Albany, NY, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Google Ads Certification in Albany, NY FAQs
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users on Google's search results, websites, and apps.
Google Ads is crucial for businesses due to its vast reach, targeting capabilities, and the ability to drive immediate traffic and conversions by placing ads in front of users actively searching for related products or services.
There are no formal prerequisites to attend this Google Ads Course.
The duration of this Google Ads Course spans across 1 day.
Key terms include CPC (Cost-Per-Click), CTR (Click-Through Rate), Quality Score, Ad Rank, Keywords, Campaigns, Ad Groups, Conversion Rate, and Remarketing.
Types of campaigns include Search Network campaigns, Display Network campaigns, Shopping campaigns, Video campaigns (YouTube), and App campaigns.
You'll learn advanced strategies for creating effective ad campaigns, using targeting and bidding strategies, optimizing for higher conversions, and analyzing campaign performance for continuous improvement.
The course covers topics such as keyword research, campaign setup, ad creation and optimization, audience targeting, budget management, analytics and reporting, and best practices for maximizing ROI.
Completing the course opens opportunities in digital marketing roles such as PPC Specialist, Google Ads Manager, Digital Marketing Manager, SEM Specialist, and roles focusing on analytics and campaign strategy in various industries.
The training fees for Google Ads Certificationin Albany, NY starts from $1295
The Knowledge Academy is the Leading global training provider for Google Ads Certification.
Please see our Digital Marketing Courses courses available in Albany, NY
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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