Google Analytics Certification in Philadelphia

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Google Analytics Certification

Philadelphia

Gain in-demand web data analysis skills with the Google Analytics Certification
Advance your career in data analysis and digital marketing
Enhance your professional credibility with recognized expertise in Google Analytics

Dates & Prices Dates & Prices

Course information

Google Analytics Certification Course Outline

Module 1: Introduction to Google Analytics

Introduction to Google Analytics
Benefits of Using Google Analytics
Why You Need Google Analytics?

Module 2: Implementing and Configuring Google Analytics

Get Started with Analytics
Manage and Configure Analytics

Module 3: Paid Search, Organic Search, PPC, CPC, and SEO

Paid Search
PPC (Pay Per Click)
Organic Search
Cost-per-click (CPC)
Search Engine Optimization (SEO)

Module 4: Page Tags and Pageviews

Page Tags

What is Tag?

Pageviews

Pageviews Vs Unique Pageviews

Module 5: Google Analytics Workings

How Does Google Analytics Work?
Characteristics

Module 6: Dashboards

Overview
Add Widgets to Your Dashboard

Module 7: Online and Offline Campaigns

What is Online Marketing?
Benefits of Online Marketing
What is Offline Marketing?
Benefits of Offline Marketing

Module 8: Landing Pages

What is a Landing Page?
Types of Landing Pages
Landing Page Metrics

Module 9: Visitors Flow

Introduction
What can be Done with the Users Flow Report?

Module 10: Converting Traffic

What is Conversion?
Set Up Goals or Ecommerce Tracking
Content Reports

Module 11: Metrics

Valid Dimension-Metric Combinations
How Metrics are Calculated?

Module 12: Goal Funnels

Introduction to Goal Funnels

Module 13: Ecommerce Reporting

What is Ecommerce Reporting?
Find the Reports
Available Data

Module 14: Table Filters

What are Table Filters?
Types of Table Filters

Module 15: Channels

Introduction
Default Google Analytics Channels

Module 16: Custom Reports

Steps to See Custom Reports

Module 17: Defining Goals

Define Goals
Goal Types

Module 18: Understanding Campaigns and Traffic Sources

Campaigns and Traffic Sources
Collection
Processing
Reporting
Advanced Configuration Options

Module 19: Using Tools to Export

Steps to Follow in Order to Export a Report

Module 20: Social Media Traffic

What is Social Media Traffic?

Module 21: Internal Site Search

Tactics to Improve Conversion Rate
Hands-on with GA4/UA Demo
Additional Set up
Implementing and Configuring Google Analytics
What if I have Offline campaigns to Compare?
User Basics and Intelligence of GA4
Create and Manage Tags
Custom Reports and Dashboards

Module 22: Events and Conversions

Setting Up Destination Events in GA4
Setting Up Interaction Events in GA4
Events to Conversions in GA4
Data Layer and Ecommerce
Create Custom Purchase Event Trigger In GTM
Advanced Site Search and Terminology
Create Custom Purchase Event Trigger In GTM

Who should attend this Google Analytics Certification Course?

The Google Analytics Course in Philadelphia is designed for professionals who want to gain comprehensive knowledge and skills in the field of Digital Marketing, covering various strategies and tactics used to promote products, services, and brands online. A variety of professionals can benefit from this course, such as:

Advertising Professionals
Social Media Managers
E-commerce Professionals
Marketing Consultants
Public Relations Specialists
Digital Marketers
Content Creators

Prerequisites of the Google Analytics Certification Course

There are no formal prerequisites for this Google Analytics Training Course.

Google Analytics Certification Course Overview

Google Analytics is a popular digital analytics software that is used to track and generate website reports. Google Analytics helps companies improve their marketing strategy, reduce the bounce rate, serve the target audience efficiently, and improve the conversion rate. Having extensive knowledge and skill in optimizing the website's performance using Google Analytics will help individuals earn higher-paying jobs in today's competitive IT sector.

They will also learn to identify trends and patterns in how visitors engage with their websites using the Google Analytics tool. Our highly expert trainers in Philadelphia with years of teaching experience will conduct this masterclass and equip delegates with the skills to improve Google results and help you get more users on your website.

Our 1-day comprehensive course in Philadelphia on Google Analytics provides delegates with the opportunity to tailor their knowledge and skills to monitor websites efficiently by making the best use of Google Analytics features. During this course in Philadelphia, they will learn how to extract valuable information using Google Analytics.

Course Objectives:

To create reports that provide insights into the business
To use reports and dashboards to visualize and analyze data
To align a website page with a search engine's ranking algorithm
To increase its visibility when people search for products or service
To measure impressions and clicks from internal promotions
To learn about E-commerce reporting to make better decisions and sales

After completing the Google Analytics Certification Course in Philadelphia under Digital Marketing Courses, delegates will be well-equipped to harness the power of Google Analytics in their Digital Marketing endeavors. They will possess the skills to analyze website performance, track conversions, and refine marketing strategies effectively, ultimately leading to improved outcomes in their pursuit of other Digital Marketing Courses.

What’s included in this Google Analytics Certification Course?

World-Class Training Sessions from Experienced Instructors
Google Analytics Certificate
Digital Delegate Pack

Why choose us

Our Philadelphia venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Philadelphia is the fifth popular city in the United States with a population of around 1,560,000 inhabitants. The city is located in the Pennsylvania state in the northeast of the United States. Philadelphia grew as a city with an influx of European immigrants and its industrial centres. The city has develop as an economic hub with 100 fortune companies. Philly is known for its vast developing arts and culture bringing thousands of tourists every year.The city is known as one of the top international places to study, the educational department as several private and public schools. Philly has one of the biggest schooling districts within the United States.

Address

Philadelphia, Pennsylvania

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Analytics Certification in Philadelphia. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Google Analytics Certification in Philadelphia, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

I learned so much about reporting in Google Analytics from the Knowledge Academy. I can't wait to deploy the skills that I gained in our next digital marketing campaign.

Jonathan Jones

Very helpful training and friendly trainer

Deniz Yalcin

Ayan presented really well, especially in regard to responding to our questions.

Linda Hutton

Google Analytics Certification in Philadelphia FAQs

What is Google Analytics?

Google Analytics is a digital analytics software offered by Google that tracks and generates website reports.

What are the primary functions and uses of Google Analytics?

Google Analytics is used for tracking website traffic, understanding user behavior, measuring campaign performance, and extracting insights to optimize websites and marketing strategies.

What are the benefits of taking this Google Analytics Certification Course?

This Google Analytics Certification Course offers enhanced data analysis skills, improved marketing strategies, certification of expertise, comprehensive understanding of user behavior, and the ability to drive business growth through informed decisions.

Are there any prerequisites for taking this Google Analytics Course?

There are no formal prerequisites for this Google Analytics Masterclass.

What is included in this Google Analytics Course?

This Google Analytics Course includes training on Google Analytics fundamentals, data analysis techniques, custom reporting, advanced features like segmentation, and practical applications for marketing and website performance optimization.

What is the duration of this Google Analytics Course?

The duration of this Google Analytics Course spans across 1 day.

Will I receive a certification after completing this Google Analytics Certification Course?

Yes, upon successfully completing the Google Analytics Certification Course, delegates will receive a certification.

What are the career opportunities available after completing this Google Analytics Course?

Completing a Google Analytics course opens career paths like Digital Marketing Analyst, Web Analyst, SEO Specialist, Data Analyst, and E-commerce Manager, focusing on data-driven decision-making.

Why choose The Knowledge Academy in Philadelphia over others?

The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Google Analytics Certification.

What is the cost/training fees for Google Analytics Certification in Philadelphia?

The training fees for Google Analytics Certificationin Philadelphia starts from $1295

Which is the best training institute/provider of Google Analytics Certification in Philadelphia?

The Knowledge Academy is the Leading global training provider for Google Analytics Certification.

What are the best Digital Marketing Courses courses in Philadelphia?

Please see our Digital Marketing Courses courses available in Philadelphia

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water