Course information

Google Tag Manager Outline

Module 1: Fundamentals

  • Introduction to Google Tag Manager
  • Reasons to Start Using Google Tag Manager
  • Product Marketing Tools

Module 2: Set Up

  • How Does Google Tag Manager Work?
  • Create a Blog
  • Create an Account with Google Tag Manager(GTM)
  • Google Tag Manager Interface

Module 3: Google Tag Manager

  • Introduction to Tag
  • Create Tag
  • Triggers and Variables
  • Preview and Debug Containers

Module 4: Track Tags

  • Page View Triggers
  • Link Tags
  • Event Tracking

Module 5: Organise the Interface

  • User Management
  • Folders

Module 6: Publish a Tag and the Data Layer

  • Creating Environments in Google Tag Manager
  • Data Layer
  • Variables in the Data Layer

Module 7: Advanced Tracking

  • Implementing Custom Events 

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Who should attend this Google Tag Manager Training? 

The Google Tag Manager Course is tailored for individuals who want to enhance their proficiency in using Google Tag Manager effectively. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Web Analysts
  • Website Developers
  • E-commerce Managers
  • Content Managers
  • Small Business Owners
  • Data-Driven Professionals

Prerequisites of the Google Tag Manager Course 

There are no formal prerequisites for this Google Tag Manager Course.

Google Tag Manager Course Overview

Google Tag Manager (GTM) is an essential tool for marketers and website owners, enabling them to manage and deploy marketing tags without extensive coding knowledge. This streamlined solution simplifies the tracking of website analytics and user interactions, making it easier to optimise marketing efforts and improve overall website performance.

This course is particularly beneficial for digital marketers, web developers, data analysts, and e-commerce professionals who wish to enhance their skills in managing tracking codes and improving their online strategies.

This 1-day course by The Knowledge Academy will empower professionals with the skills to effectively implement Google Tag Manager in their projects. Delegates will learn to set up GTM, manage tags, and utilise event tracking to gain valuable insights into user behaviour. The course equips attendees with the knowledge to streamline their tracking processes, ultimately enhancing their marketing effectiveness.

Course Objectives

  • To understand the fundamentals of Google Tag Manager
  • To learn to create and manage tags effectively
  • To implement event tracking for user interactions
  • To integrate Google Analytics with GTM
  • To utilise built-in variables and triggers
  • To troubleshoot and debug tags efficiently
  • To ensure compliance with data privacy regulations
  • To optimise marketing strategies using GTM insights

Upon completion of the course, delegates will have the practical skills to implement Google Tag Manager, driving improved data accuracy and marketing performance in real-world applications.

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What’s included in this Google Tag Manager Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Google Tag Manager Course Certificate 
  • Digital Delegate Pack

Why choose us

Our Charlotte venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Charlotte is the biggest city in the state of North Carolina. It is the third fastest growing major city in the United States.  It has an estimated population of 810,000 people. Charlotte is home to the corporate headquarters of Bank of America. Education in the USA is provided by both public and private schools, and is mandatory until the age of 16.  Pupils conducting their schooling within the USA start off at preschool, followed by elementary school, then middle school, before finishing at high school.  At age 18, US citizens are able to engage in higher education.  Higher education in the USA normally comes in the form of a college, undergraduate school, or a community college – that latter of which doesn’t normally cost anything to attend.  Candidates participating in a course at a college will gain credits towards a bachelor’s degree, whilst candidates participating a course at a community college will be earning credits in order to achieve an associate’s degree. The public school system in North Carolina is the second largest system in the state and the 17th largest in the whole of the United States. There is an estimate 150,000 pupils being taught in the 164 public schools of Charlotte. Charlotte is the home of many notable universities. For example Central Piedmont Community College, Charlotte School of Law, Johnson C. Smith University and the University of North Carolina are all based in Charlotte. The University of North Carolina is the biggest in the city with 27,000 students. At The Knowledge Academy we offer over 50,000 classroom based training courses in the United States, including popular locations such as Buffalo.

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Address

Charlotte, North Carolina

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Tag Manager Masterclass | Digital Marketing Course in Charlotte. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Google Tag Manager Masterclass | Digital Marketing Course in Charlotte, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Google Tag Manager Masterclass | Digital Marketing Course in Charlotte FAQs

Google Tag Manager is a tag management system that allows you to set up and manage tags on your site without changing your website's code.
Please arrive at the venue at 8:45am.
There are no formal prerequisites for this Google Tag Manager Course
The Knowledge Academy's Google Tag Manager Course is designed for anyone who wants to attain the knowledge of Digital Analytics, Web Analytics, Digital Marketing and Google Tag Manager.
The Knowledge Academy's Google Tag Manager Course is designed for anyone who wants to attain the knowledge of Digital Analytics, Web Analytics, Digital Marketing and Google Tag Manager.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the Copywriting Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
Google Tag Manager allows you to check the monitoring tags and ensure that they are activated anytime when you load a page or press a button. Another advantage of GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.
Absolutely! This Google Tag Manager training equips you with essential skills in tracking and data management, making it an excellent foundation for a successful career in digital analytics.
Yes, this Google Tag Manager training course enhances your ability to implement effective tracking and analytics, significantly improving your business's digital marketing efforts and decision-making processes.
Yes, this Google Tag Manager course includes training on integrating GTM with various tools, enabling you to streamline tracking and enhance your analytics capabilities effectively.
With GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.
The Knowledge Academy in Charlotte stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Google Tag Manager Certificationin Charlotte starts from $2495
The Knowledge Academy is the Leading global training provider for Google Tag Manager Certification.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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