Course information

Google Tag Manager Outline

Module 1: Fundamentals

  • Introduction to Google Tag Manager
  • Reasons to Start Using Google Tag Manager
  • Product Marketing Tools

Module 2: Set Up

  • How Does Google Tag Manager Work?
  • Create a Blog
  • Create an Account with Google Tag Manager(GTM)
  • Google Tag Manager Interface

Module 3: Google Tag Manager

  • Introduction to Tag
  • Create Tag
  • Triggers and Variables
  • Preview and Debug Containers

Module 4: Track Tags

  • Page View Triggers
  • Link Tags
  • Event Tracking

Module 5: Organise the Interface

  • User Management
  • Folders

Module 6: Publish a Tag and the Data Layer

  • Creating Environments in Google Tag Manager
  • Data Layer
  • Variables in the Data Layer

Module 7: Advanced Tracking

  • Implementing Custom Events 

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Who should attend this Google Tag Manager Training? 

The Google Tag Manager Course is tailored for individuals who want to enhance their proficiency in using Google Tag Manager effectively. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Web Analysts
  • Website Developers
  • E-commerce Managers
  • Content Managers
  • Small Business Owners
  • Data-Driven Professionals

Prerequisites of the Google Tag Manager Course 

There are no formal prerequisites for this Google Tag Manager Course.

Google Tag Manager Course Overview

Google Tag Manager (GTM) is an essential tool for marketers and website owners, enabling them to manage and deploy marketing tags without extensive coding knowledge. This streamlined solution simplifies the tracking of website analytics and user interactions, making it easier to optimise marketing efforts and improve overall website performance.

This course is particularly beneficial for digital marketers, web developers, data analysts, and e-commerce professionals who wish to enhance their skills in managing tracking codes and improving their online strategies.

This 1-day course by The Knowledge Academy will empower professionals with the skills to effectively implement Google Tag Manager in their projects. Delegates will learn to set up GTM, manage tags, and utilise event tracking to gain valuable insights into user behaviour. The course equips attendees with the knowledge to streamline their tracking processes, ultimately enhancing their marketing effectiveness.

Course Objectives

  • To understand the fundamentals of Google Tag Manager
  • To learn to create and manage tags effectively
  • To implement event tracking for user interactions
  • To integrate Google Analytics with GTM
  • To utilise built-in variables and triggers
  • To troubleshoot and debug tags efficiently
  • To ensure compliance with data privacy regulations
  • To optimise marketing strategies using GTM insights

Upon completion of the course, delegates will have the practical skills to implement Google Tag Manager, driving improved data accuracy and marketing performance in real-world applications.

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What’s included in this Google Tag Manager Course? 

  • World-Class Training Sessions from Experienced Instructors    
  • Google Tag Manager Course Certificate 
  • Digital Delegate Pack

Why choose us

Our Washington D.C. venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Washington D.C is the capital of the United States and is a federal district. Washington has around 660,000 inhabitants living in the area.

Washington D.C is the home to a variety of universities such as the American University which is a private research university. The university is affiliated with the United Methodist Church. The university was established in 1893 and was approved by former President Benjamin Harrison. The university enrols around 13,000 students a year who are either undergraduate or graduate students. Students at American University have backgrounds of more than 150 nationalities. The American University is also very well known for its study abroad programs in which students can participate in a number of programs around the world.

The George Washington University is another university located in Washington D.C. The university is a private research university and is the largest institution in the District of Columbia. The George Washington University was established in 1821. The university currently has around 25,300 students in attendance with the majority of those studying postgraduate degrees. Some of the courses available at the George Washington University include; Arts, Science, Business, International Affairs, Public Health, Professional Studies, Engineering, Applied Sciences, Nursing and Medicine, Politics and Law.

Another university located in Washington D.C is the Gallaudet University which is a private university for deaf and hard of hearing students. The university has around 2,000 students in attendance. Gallaudet was established in 1864 and was originally a grammar school for deaf and blind children until it became the university. Gallaudet is famous for being the only university that primarily teaches classes specifically accommodated to deaf and hard of hearing students. The university is bilingual using American Sign Language (ASL) and English.

Georgetown University is a private research university in Washington and was established in 1789 making it the oldest catholic and Jesuit institute in the United States. There are around 18,000 students who attend the university each year and study a variety of degrees. Some notable alumni from Georgetown University include eight former heads of state, Bill Clinton, Bradley Cooper and a variety of others. 

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Address

AdvantEdge Business Centres,

5335 Wisconsin Avenue,

Suite 650,

Washington D.C

United States

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Google Tag Manager Masterclass | Digital Marketing Course in Washington D.C.. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Google Tag Manager Masterclass | Digital Marketing Course in Washington D.C., accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Google Tag Manager Masterclass | Digital Marketing Course in Washington D.C. FAQs

Google Tag Manager is a tag management system that allows you to set up and manage tags on your site without changing your website's code.
Please arrive at the venue at 8:45am.
There are no formal prerequisites for this Google Tag Manager Course
The Knowledge Academy's Google Tag Manager Course is designed for anyone who wants to attain the knowledge of Digital Analytics, Web Analytics, Digital Marketing and Google Tag Manager.
The Knowledge Academy's Google Tag Manager Course is designed for anyone who wants to attain the knowledge of Digital Analytics, Web Analytics, Digital Marketing and Google Tag Manager.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the Copywriting Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
Google Tag Manager allows you to check the monitoring tags and ensure that they are activated anytime when you load a page or press a button. Another advantage of GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.
Absolutely! This Google Tag Manager training equips you with essential skills in tracking and data management, making it an excellent foundation for a successful career in digital analytics.
Yes, this Google Tag Manager training course enhances your ability to implement effective tracking and analytics, significantly improving your business's digital marketing efforts and decision-making processes.
Yes, this Google Tag Manager course includes training on integrating GTM with various tools, enabling you to streamline tracking and enhance your analytics capabilities effectively.
With GTM is that you can change the tags and methods by modifying the source code of the website rather than only altering tags in the GTM user interface and posting improvements by a click of a mouse.
The Knowledge Academy in Washington D.C. stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Google Tag Manager Certificationin Washington D.C. starts from $2495
The Knowledge Academy is the Leading global training provider for Google Tag Manager Certification.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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