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Course information
Marketing Analytics Training Course Outline
Module 1: Introduction to Marketing Analytics
- Defining Marketing Analytics and its Role
- Benefits of Data-Driven Marketing
- The Marketing Analytics Process
- Key Metrics and KPIs
- Ethical Considerations in Data Collection
Module 2: Data Collection and Sources
- Identifying Data Sources
- Data Collection Methods
- Structured Vs Unstructured Data
- Data Quality and Cleansing
- Privacy and Compliance
Module 3: Tools and Technologies for Marketing Analytics
- Popular Marketing Analytics Platforms
- Data Visualisation Tools
- Customer Relationship Management (CRM) Systems
- Marketing Automation Tools
- API Integration and Custom Development
Module 4: Key Marketing Metrics
- Customer Acquisition Cost
- Customer Lifetime Value
- Conversion Rate Optimisation
- Return on Investment
- Click-Through Rate and Engagement Metrics
Module 5: Web Analytics
- Setting Up Google Analytics
- Web Traffic Analysis
- User Behaviour Tracking
- E-commerce Tracking
- A/B Testing and Experimentation
Module 6: Social Media Analytics
- Social Media Metrics
- Audience Insights and Segmentation
- Social Media ROI Measurement
- Social Listening and Sentiment Analysis
- Social Media Advertising Analytics
Module 7: Marketing Attribution Modeling
- Types of Attribution Models
- Challenges in Attribution Modeling
- Measuring Cross-Channel Impact
- Attribution Tools and Techniques
- Attribution-Based Decision-Making
Module 8: Data Interpretation and Actionable Insights
- Data Visualisation and Reporting
- Dashboards for Marketing Performance
- Data Interpretation and Insights Generation
- Decision-Making Using Analytics Insights
- Creating a Data-Driven Marketing Strategy
Who should attend this Marketing Analytics Training?
The Marketing Analytics Training is designed for a wide range of professionals seeking to harness data-driven insights for effective marketing strategies.
The following professionals will benefit the most from this course:
- Digital Marketers
- Marketing Analysts
- Sales Managers
- E-commerce Managers
- Retail Marketers
- Ad Campaign Managers
- Digital Strategy Managers
Prerequisites of the Marketing Analytics Training
The Marketing Analytics Training has no prerequisite. However, familiarity with marketing concepts and basic data analysis is recommended for the Marketing Analytics Training.
Marketing Analytics Training Course Overview
Marketing Analytics is the exercise of maintaining, measuring, and analysing the performance of the market to increase its effectiveness and optimise Return on Investment (ROI). Marketing Analytics enables marketers to attain higher ROI on marketing investments by knowing what is successful in driving either change, brand mindfulness or both. Analytics assures that consumers see a more significant number of targeted, personalised ads that discourse particular requirements and interests rather than mass communications that tend to annoy. Marketing Analytics helps businesses in making decisions on product branding, updates, and more. It is important to take data from multiple sources (online and offline) to prevent a fragmented view. Understanding Marketing Analytics enables marketers to be more efficient at their jobs and minimise wasted web marketing money.
This 1-day Marketing Analytics Training course aims to provide delegates with an in-depth knowledge of how to perform marketing analytics effectively. This course will focus on many crucial topics such as steps to Marketing Analytics success, consumer behaviour, modelling dependent variable techniques, simultaneous equations, tools and techniques, structural equation modelling, and many more. Our experienced instructors will teach this course who have years of experience in providing interactive training courses that include real-life examples and group discussions.
This training will cover various concepts, such as:
- Steps to marketing analytics success
- Dependent equation type vs inter-relationship type statistics
- Why go to the trouble of using simultaneous equations?
- Criteria for actionable segmentation
- Structural Equation Modelling (SEM)
At the end of this training, delegates will know about how to analyse marketing effectively. Delegates will be able to use various techniques, consumer behaviour principles and marketing strategy principles to analyse the market. They will also be able to apply various steps to Marketing Analytics success. The Knowledge Academy also provides many more courses that can help individuals to develop essential skills to enhance their career opportunities.
What’s included in this Marketing Analytics Training?
- World-Class Training Sessions from Experienced Instructors
- Marketing Analytics Training Certificate
- Digital Delegate Pack
Why choose us
Our Albany, NY venue
Includes..
Air conditioned
To keep you comfortable during your course we offer a fully air conditioned environment.
Full IT support
IT support is on hand to sort out any unforseen issues that may arise.
Video equipment
This location has full video conferencing equipment.
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Marketing Analytics Training in Albany, NY. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Marketing Analytics Training in Albany, NY, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Digital Marketing Courses | Marketing Analytics Training in Albany, NY FAQs
Marketing Analytics is the practice of studying and maintaining the data to determine the ROI of marketing efforts and the action of recognising improvement chances.
In this Marketing Analytics Training course, there are no formal prerequisites.
This Marketing Analytics Training course is designed for everyone willing to learn about Marketing Analytics.
For businesses, it is essential to have in-depth knowledge of what they are up against. Marketing Analytics becomes most crucial for the business's success and for the organisation seeking Marketing Analysts to assist them in the trace market.
Marketing Analysts are professionals in quantitative or qualitative market analysis. They surpass in recognising primary market statistics, interpreting findings, and assisting marketing managers in knowing the numbers behind marketing strategies.
This course is [ 1 ] day(s)
This Marketing Analytics Training course aims to provide you with an in-depth knowledge of how to analyse marketing effectively. This course will focus on many crucial topics such as steps to Marketing Analytics success, consumer behaviour, modelling dependent variable techniques, simultaneous equations, tools and techniques, structural equation modelling, and many more.
The training fees for Marketing Analytics Trainingin Albany, NY starts from $1295
The Knowledge Academy is the Leading global training provider for Marketing Analytics Training.
Please see our Digital Marketing Courses courses available in Albany, NY
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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