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Course information
Performance Marketing Training Course Outline
Module 1: Introduction to Performance Marketing
- What is Performance Marketing?
- How Does Performance Marketing Work?
- Benefits of Performance Marketing for the Business
Module 2: Channels Used for Performance Marketing
- Social Media Marketing
- Programmatic Display Advertising
- Native Advertising
- Sponsored Content
- Affiliate Marketing
- High Impact Mobile Advertising
- Search Engine Marketing (SEM)
Module 3: Performance Marketing Pricing
- CPM (Cost Per Mille)
- CPC (Cost Per Click)
- CPA (Cost Per Action)
- LTV (Lifetime Value)
- Cost Per Sale
- CPI (Cost Per Install)
- CPL (Cost Per Lead)
Module 4: Ways to Measure Marketing Performance
- Revenue and Sales
- Leads
- Customer Retention and Loyalty
- Lead Management
- Brand Awareness
- Engagement
Who should attend this Performance Marketing Training Course?
Performance Marketing Course is tailored for professionals seeking to excel in the dynamic field of digital marketing and performance-driven campaigns. This training is suitable for a diverse range of individuals, including:
- Digital Marketers
- Marketing Managers
- E-commerce Managers
- Advertising Specialists
- Social Media Managers
- Content Creators
- Business Owners
Prerequisites of the Performance Marketing Training Course
There are no formal prerequisites required for the Performance Marketing Course. However, delegates with a basic understanding of digital marketing concepts may find it easier to grasp the material.
Performance Marketing Training Overview
Performance Marketing is a results-driven approach that focuses on measurable outcomes, such as clicks, conversions, and sales, making it a critical strategy in today's digital marketing landscape. As businesses increasingly rely on data to guide their marketing efforts, mastering performance marketing is essential for staying competitive and maximising return on investment (ROI).
Understanding Performance Marketing is crucial for digital marketers, advertising professionals, and business owners who want to optimise their marketing spend and achieve better results. This knowledge enables professionals to make informed decisions, track campaign success, and adjust strategies in real-time to improve performance.
This 1-day training by the Knowledge Academy provides delegates with the foundational skills and knowledge to excel in performance marketing. The Performance Marketing Course covers key topics such as setting up campaigns, analysing performance metrics, and optimising strategies for better outcomes. Delegates will engage in practical exercises and real-world case studies to ensure they can apply the concepts directly to their work.
Course Objectives
- To understand the fundamentals of performance marketing
- To learn how to set up and manage effective performance marketing campaigns
- To develop skills in analysing key metrics and making data-driven decisions
- To gain expertise in optimising campaigns for maximum ROI
- To master the use of tools and platforms essential for performance marketing
- To explore advanced strategies for targeting and retargeting audiences
Upon completion of this Performance Marketing Course, delegates will have the skills to effectively manage and optimise performance marketing campaigns, leading to improved ROI and better business outcomes. They will be well-equipped to make data-driven decisions that enhance their overall marketing effectiveness.
What’s Included in this Performance Marketing Training?
- World-Class Training Sessions from Experienced Instructors
- Performance Marketing Certificate
- Digital Delegate Pack
Why choose us
Our Albany, NY venue
Includes..
Air conditioned
To keep you comfortable during your course we offer a fully air conditioned environment.
Full IT support
IT support is on hand to sort out any unforseen issues that may arise.
Video equipment
This location has full video conferencing equipment.
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Performance Marketing Training in Albany, NY. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Performance Marketing Training in Albany, NY, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Digital Marketing Courses | Performance Marketing Training in Albany, NY FAQs
Performance Marketing refers to online marketing campaigns in which advertisers pay marketing firms or ad platforms for specific outcomes, such as conversions or clicks.
There are no formal prerequisites required to attend this course.
This Performance Marketing Course is suitable for anyone who wants to develop a broad understanding of Performance Marketing.
It provides easy analytics and data tracking, ROI-driven marketing, diversification of revenue streams, helps to draw new and hard-to-reach audiences, pay only for results, etc.
Social media marketing, native advertising, sponsored content, affiliate marketing, Search Engine Marketing (SEM), etc., are the main channels used for Performance Marketing.
The duration of this Performance Marketing Course spans across 1 day.
CPC stands for Cost Per Click. It is the actual amount paid for each click in the Pay-Per-Click (PPC) marketing campaigns.
During this course, you will learn how to measure marketing performance such as leads, customer retention and loyalty, lead management, brand awareness, etc.
You will learn to use tools such as Google Analytics, Facebook Ads Manager, Google Ads, and various CRM platforms for tracking and optimising marketing campaigns.
This Performance Marketing Course can lead to career paths such as Digital Marketing Manager, Performance Marketing Specialist, PPC Analyst, and Marketing Consultant.
The Performance Marketing Course will teach you how to analyse key performance metrics, track conversions, and assess ROI, enabling you to measure and improve the success of your marketing efforts.
Sectors such as e-commerce, retail, technology, finance, and healthcare can greatly benefit from this training by optimising their digital marketing strategies.
The Knowledge Academy is a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Performance Marketing Trainingin Albany, NY starts from $1295
The Knowledge Academy is the Leading global training provider for Performance Marketing Training.
Please see our Digital Marketing Courses courses available in Albany, NY
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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