Course information

Performance Marketing Training Course Outline

Module 1: Introduction to Performance Marketing

  • What is Performance Marketing?
  • How Does Performance Marketing Work?
  • Benefits of Performance Marketing for the Business

Module 2: Channels Used for Performance Marketing

  • Social Media Marketing
  • Programmatic Display Advertising
  • Native Advertising
  • Sponsored Content
  • Affiliate Marketing
  • High Impact Mobile Advertising
  • Search Engine Marketing (SEM)

Module 3: Performance Marketing Pricing

  • CPM (Cost Per Mille)
  • CPC (Cost Per Click)
  • CPA (Cost Per Action)
  • LTV (Lifetime Value)
  • Cost Per Sale
  • CPI (Cost Per Install)
  • CPL (Cost Per Lead)

Module 4: Ways to Measure Marketing Performance

  • Revenue and Sales
  • Leads
  • Customer Retention and Loyalty
  • Lead Management
  • Brand Awareness
  • Engagement

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Who should attend this Performance Marketing Training Course?

Performance Marketing Course is tailored for professionals seeking to excel in the dynamic field of digital marketing and performance-driven campaigns. This training is suitable for a diverse range of individuals, including:

  • Digital Marketers
  • Marketing Managers
  • E-commerce Managers
  • Advertising Specialists
  • Social Media Managers
  • Content Creators
  • Business Owners

Prerequisites of the Performance Marketing Training Course

There are no formal prerequisites required for the Performance Marketing Course. However, delegates with a basic understanding of digital marketing concepts may find it easier to grasp the material.

Performance Marketing Training Overview

Performance Marketing is a results-driven approach that focuses on measurable outcomes, such as clicks, conversions, and sales, making it a critical strategy in today's digital marketing landscape. As businesses increasingly rely on data to guide their marketing efforts, mastering performance marketing is essential for staying competitive and maximising return on investment (ROI).

Understanding Performance Marketing is crucial for digital marketers, advertising professionals, and business owners who want to optimise their marketing spend and achieve better results. This knowledge enables professionals to make informed decisions, track campaign success, and adjust strategies in real-time to improve performance.

This 1-day training by the Knowledge Academy provides delegates with the foundational skills and knowledge to excel in performance marketing. The Performance Marketing Course covers key topics such as setting up campaigns, analysing performance metrics, and optimising strategies for better outcomes. Delegates will engage in practical exercises and real-world case studies to ensure they can apply the concepts directly to their work.

Course Objectives

  • To understand the fundamentals of performance marketing
  • To learn how to set up and manage effective performance marketing campaigns
  • To develop skills in analysing key metrics and making data-driven decisions
  • To gain expertise in optimising campaigns for maximum ROI
  • To master the use of tools and platforms essential for performance marketing
  • To explore advanced strategies for targeting and retargeting audiences

Upon completion of this Performance Marketing Course, delegates will have the skills to effectively manage and optimise performance marketing campaigns, leading to improved ROI and better business outcomes. They will be well-equipped to make data-driven decisions that enhance their overall marketing effectiveness.

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What’s Included in this Performance Marketing Training?

  • World-Class Training Sessions from Experienced Instructors
  • Performance Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Irvine venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Irvine, a city in the state of California, has a current population that totals an average of roughly 250,000 spread across 66.454 square miles of land.  At The Knowledge Academy we offer over 50,000 classroom based training courses in Irvine, in order to enhance people’s learning in an array of subject areas.  Education in the USA is provided by both public and private schools, and is mandatory until the age of 16.  Pupils conducting their schooling within the USA start off at preschool, followed by elementary school, then middle school, before finishing at high school.  At age 18, US citizens are able to engage in higher education.  Higher education in the USA normally comes in the form of a college, undergraduate school, or a community college – that latter of which doesn’t normally cost anything to attend.  Candidates participating in a course at a college will gain credits towards a bachelor’s degree, whilst candidates participating in a course at a community college will be earning credits in order to achieve an associate’s degree.

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Address

Oracle Tower
17901 Von Karman Avenue
Suite 600
Irvine
California
92614

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Performance Marketing Training in Irvine. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Performance Marketing Training in Irvine, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Digital Marketing Courses | Performance Marketing Training in Irvine FAQs

Performance Marketing refers to online marketing campaigns in which advertisers pay marketing firms or ad platforms for specific outcomes, such as conversions or clicks.
There are no formal prerequisites required to attend this course.
This Performance Marketing Course is suitable for anyone who wants to develop a broad understanding of Performance Marketing.
It provides easy analytics and data tracking, ROI-driven marketing, diversification of revenue streams, helps to draw new and hard-to-reach audiences, pay only for results, etc.
Social media marketing, native advertising, sponsored content, affiliate marketing, Search Engine Marketing (SEM), etc., are the main channels used for Performance Marketing.
The duration of this Performance Marketing Course spans across 1 day.
CPC stands for Cost Per Click. It is the actual amount paid for each click in the Pay-Per-Click (PPC) marketing campaigns.
During this course, you will learn how to measure marketing performance such as leads, customer retention and loyalty, lead management, brand awareness, etc.
You will learn to use tools such as Google Analytics, Facebook Ads Manager, Google Ads, and various CRM platforms for tracking and optimising marketing campaigns.
This Performance Marketing Course can lead to career paths such as Digital Marketing Manager, Performance Marketing Specialist, PPC Analyst, and Marketing Consultant.
The Performance Marketing Course will teach you how to analyse key performance metrics, track conversions, and assess ROI, enabling you to measure and improve the success of your marketing efforts.
Sectors such as e-commerce, retail, technology, finance, and healthcare can greatly benefit from this training by optimising their digital marketing strategies.
The Knowledge Academy is a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Performance Marketing Trainingin Irvine starts from $1295
The Knowledge Academy is the Leading global training provider for Performance Marketing Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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