Course information

Search Engine Marketing (SEM) Training Course Outline

Module 1: Introduction to Search Engine Marketing (SEM)

  • What is Search Engine Marketing?
  • SEM Terminology
  • SEO Vs PPC

Module 2:  Search Engines and Marketing

  • What are Search Engines?
  • Search Engine Advertising

Module 3:  Introduction to Keywords

  • Keywords Working
  • Keyword Matching Types
  • Keyword Research
  • Negative Keywords

Module 4: Introduction to Quality Score

  • What is Quality Score?
  • Factors Influencing Quality Score
  • Improving Quality Score

Module 5: Exploring Search Engine Optimization

  • Search Engines
  • Working of SEO
  • On-Page and Off-Page SEO
  • Link Building
  • Improving SEO

Module 6: SEM and Other Marketing Types

  • SEM and Social Media Marketing
  • SEM and Email Marketing

Module 7: Setting Search Engine Marketing Strategy

  • Steps to Set Up Search Engine Marketing Strategy
  • Establish a Plan
  • Highlighting Goals
  • Determining Available and Necessary Resources
  • Analyzing Market and Competitors
  • Choosing Media and Tools

Module 8: Analyzing SEM Strategy Efficiency

  • Analyse Visits
  • Analyse Click-through Rate
  • Analyse Number of Conversions
  • Analyse ROI

Show moredowndown

Who should attend this Search Engine Marketing (SEM) Training Course?

The Search Engine Marketing (SEM) Training Course is designed for professionals who want to learn how to effectively use search engine marketing techniques, including paid advertising (PPC), to promote products, services, and brands through search engines like Google. A variety of professionals can benefit from this course, such as:

  • Advertising Professionals
  • E-commerce Professionals
  • Digital Marketers
  • Marketing Consultants
  • Public Relations Specialists
  • Social Media Managers
  • Marketing Manager

Prerequisites of the Search Engine Marketing (SEM) Training Course

There are no formal prerequisites for this Search Engine Marketing (SEM) Training Course.

Search Engine Marketing (SEM) Training Course Overview

Search Engine Marketing (SEM) is a Digital Marketing strategy used to increase a website's visibility in Search Engine results pages. It encompasses both organic search techniques and paid advertising campaigns, helping businesses achieve prominence in online searches.

In this Search Engine Marketing (SEM) Training in Washington D.C., delegates will learn about search engines, search engine market share, and search engine advertising. Delegates in Washington D.C. will get an understanding of how keywords work, and also about bidding. In addition, they will gain knowledge of the quality score and various factors influencing the quality score.

This 1-day training in Washington D.C. under the Digital Marketing Courses is suitable for anyone wanting to enhance their online presence. Whether you are a Digital Marketing Manager, SEO Specialist, PPC Executive, Content Strategist, E-commerce Manager, or Marketing Consultant, our Digital Marketing Courses have got you covered. Delegates will learn to create campaigns  and ads, and set up conversion tracking in AdWords accounts.

Course Objectives:

  • To introduce the foundational principles of effective SEM strategies
  • To cultivate expertise in creating and optimizing PPC campaigns
  • To understand keyword research, selection, and bidding processes
  • To analyze campaign metrics for ongoing refinement and ROI maximization
  • To explore advanced techniques for ad targeting and audience segmentation

By the end of this training in Washington D.C., delegates will be familiar with on-page and off-page SEO and will be able to set up effective SEM strategies and analyze its efficiency with ease.

Show moredowndown

What’s included in this Search Engine Marketing (SEM) Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Search Engine Marketing (SEM) Certificate            
  • Digital Delegate Pack

Why choose us

Our Washington D.C. venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Washington D.C is the capital of the United States and is a federal district. Washington has around 660,000 inhabitants living in the area.

Washington D.C is the home to a variety of universities such as the American University which is a private research university. The university is affiliated with the United Methodist Church. The university was established in 1893 and was approved by former President Benjamin Harrison. The university enrols around 13,000 students a year who are either undergraduate or graduate students. Students at American University have backgrounds of more than 150 nationalities. The American University is also very well known for its study abroad programs in which students can participate in a number of programs around the world.

The George Washington University is another university located in Washington D.C. The university is a private research university and is the largest institution in the District of Columbia. The George Washington University was established in 1821. The university currently has around 25,300 students in attendance with the majority of those studying postgraduate degrees. Some of the courses available at the George Washington University include; Arts, Science, Business, International Affairs, Public Health, Professional Studies, Engineering, Applied Sciences, Nursing and Medicine, Politics and Law.

Another university located in Washington D.C is the Gallaudet University which is a private university for deaf and hard of hearing students. The university has around 2,000 students in attendance. Gallaudet was established in 1864 and was originally a grammar school for deaf and blind children until it became the university. Gallaudet is famous for being the only university that primarily teaches classes specifically accommodated to deaf and hard of hearing students. The university is bilingual using American Sign Language (ASL) and English.

Georgetown University is a private research university in Washington and was established in 1789 making it the oldest catholic and Jesuit institute in the United States. There are around 18,000 students who attend the university each year and study a variety of degrees. Some notable alumni from Georgetown University include eight former heads of state, Bill Clinton, Bradley Cooper and a variety of others. 

Show moredown

Address

AdvantEdge Business Centres,

5335 Wisconsin Avenue,

Suite 650,

Washington D.C

United States

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Search Engine Marketing (SEM) Training | Digital Marketing Course in Washington D.C.. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Search Engine Marketing (SEM) Training | Digital Marketing Course in Washington D.C., accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

tailored_learning_experience

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

budget

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

team_building

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

monitor_progress

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Search Engine Marketing (SEM) Training | Digital Marketing Course in Washington D.C. FAQs

Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. It helps businesses attract targeted traffic and potential customers, ensuring better online presence and growth.
There are no formal prerequisites for attending the Search Engine Marketing Course. However, a basic understanding of online marketing concepts and familiarity with digital platforms will be beneficial for delegates to fully grasp the advanced techniques taught in the course.
This Search Engine Marketing Course is ideal for Marketing Professionals, Business Owners, Content Creators, and anyone interested in learning how to enhance their online presence through paid search advertising. Whether you're new to digital marketing or looking to refine your SEM skills, this training will be highly beneficial.
Yes, we provide extensive support throughout the Search Engine Marketing Course. Our team of experts is available to answer any questions and offer guidance, ensuring that learners have a smooth and enriching experience. Additionally, you will have access to resources and materials even after course completion.
Our Search Engine Marketing Course covers all essential topics, including keyword research, ad creation, bid management, campaign optimisation, and performance analysis. You will also receive practical exercises, real-world case studies, and valuable tools to enhance your learning experience.
The duration of the Search Engine Marketing Certification is 1 day.
During the training, you will learn how to effectively create and manage SEM campaigns, conduct keyword research, optimise ad spend, track performance, and improve conversion rates. You will also gain insights into industry best practices to maximise the return on investment (ROI) from your campaigns.
Yes, The Knowledge Academy offers Search Engine Marketing Training in multiple locations globally. Please check our website or contact our support team to find the course offerings in your specific location.
After completing the Search Engine Marketing Course, you can explore a wide range of career opportunities in digital marketing, including roles such as SEM Specialist, Digital Marketing Manager, Paid Search Analyst, and more. The certification enhances your employability in this rapidly growing field.
Job roles that can benefit from this certification include Digital Marketing Professionals, Content Managers, Business Owners, Marketing Consultants, and Advertising Specialists. It equips them with the skills to drive better online visibility and campaign success through SEM techniques.
This Search Engine Marketing Training empowers you with the knowledge and tools to effectively promote your business online, attract targeted traffic, and increase conversions. By optimising your SEM strategies, you can improve your brand's visibility, enhance customer engagement, and achieve a higher return on your marketing investments.
The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Search Engine Marketing Training.
The training fees for Search Engine Marketing (SEM) Trainingin Washington D.C. starts from $1295
The Knowledge Academy is the Leading global training provider for Search Engine Marketing (SEM) Training.
Show more down

Why choose us

icon

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

icon

Many delivery methods

Flexible delivery methods are available depending on your learning style.

icon

High quality resources

Resources are included for a comprehensive learning experience.

barclays Logo
deloitte Logo
Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

santander logo
bmw Logo
Google Logo

Looking for more information on Digital Marketing Courses?

backBack to course information

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on +1 7204454674 and speak to our training experts, we should be able to help you with your requirements.

cross

BIGGEST
BLACK FRIDAY SALE!

red-starWHO WILL BE FUNDING THE COURSE?

close

close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

close

close

Press esc to close

close close

Back to course information

Thank you for your enquiry!

One of our training experts will be in touch shortly to go overy your training requirements.

close close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.