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Search Engine Optimization (SEO) Course Outline
Module 1: Introduction to SEO
- What is SEO?
Module 2: Importance of SEO
- SEO Rankings
- Customizing an SEO Plan
- Business Factors
- Mapping Products and Services
- Content
- SEO for Raw Traffic
Module 3: Search Engines
- History and Evolution of Search Engines
- Web Crawler and Indexing
- Adaptive Search
- Algorithms
- Navigational, Informational, and Transactional Queries
- Achieving Organic SEO
Module 4: Finding the Correct Keywords
- SEO Copywriting Basics
- Choosing Keywords
- Finding the Best Keywords
- Tools for Choosing Keywords
- Benefits of Using Tools
- Google Ads
- Types of Keywords
- Understanding Long Tail Keyword Demand
- Collecting Keywords
- Using Your Keywords
- Avoiding Keyword Cramming
- Avoiding Contrivance
Module 5: Onsite Optimization
- Anatomy of Optimized Copy
- META and Title Tags
- URL Structures
- Introduction and Advantages of Headers
- Intros and Sub-Headings
- Images
- SEO Copywriting Mistakes
- Avoiding Irrelevance
- Landing Pages
- Social Media, Email, and Blogs
- Using Blog and Social Media Platforms
- Writing to Length
- Negative Rankings Factors
- Site Changes that Affect SEO
Module 6: Building Links
- Links
- Links Building Goals
- Defining KPIs for Link Building
- Managing Link Building
- Links Analysis
- Linking
- Tools for Backlink Analysis
- Introduction and Techniques of Link Bait
Module 7: Social Media
- Integrating Your Social Media Strategy
- Network Building
- LinkedIn, Facebook, Twitter, and SEO
Module 8: Mobile SEO
- Mobile SEO on Different Platforms
- Responsive Web Design Approach
- Dynamic Serving Approach
- Parallel Mobile Site Approach
Who should attend this Search Engine Optimization (SEO) Course?
The SEO Course is designed for individuals who want to deeply understand Search Engine Optimization (SEO) techniques and strategies. This course will benefit the following professionals:
- Digital Marketers
- Website Owners
- Content Creators
- Web Developers
- E-commerce Professionals
- PR and Advertising Agencies
- Public Relations Specialists
Prerequisites of the Search Engine Optimization (SEO) Course
There are no formal prerequisites for this Search Engine Optimization (SEO) Training Course.
Search Engine Optimization (SEO) Course Overview
SEO (Search Engine Optimization) is a crucial Digital Marketing strategy employed to elevate a website's visibility on Search Engine result pages. By optimizing various elements of a website, businesses aim to attract genuine visitors, enhance quality website traffic, and secure a dominant position in Search Engine rankings.
In today's competitive digital landscape, SEO stands out as a cost-effective and potent marketing technique. Organizations utilize SEO to not only augment their website's visibility but also to garner more visitors, foster brand awareness, and amplify revenue, all while remaining budget friendly. Mastery of SEO in Albany, NY offers delegates a competitive edge, paving the way for numerous job opportunities and career advancement in Digital Marketing, Content Creation, and Website Management.
This 1-day SEO Training Course in Albany, NY, is meticulously designed to provide delegates with an in-depth understanding of SEO's nuances. Under the guidance of experienced professionals, delegates will delve into pivotal aspects of SEO, ranging from keyword research to web crawlers and copywriting techniques. This comprehensive curriculum in Albany, NY encompasses all the essential elements such as the anatomy of optimized copy and the demand for long-tail keywords.
Course Objectives:
- To gain an understanding of SEO's pivotal role in Digital Marketing
- To master techniques for identifying optimum keywords for ranking
- To understand web crawlers and their relevance in SEO
- To dive into copywriting techniques for enhanced website content
- To analyze, improve, and optimize traffic across multiple platforms
After completing this SEO Course in Albany, NY, delegates will be well-versed in the intricacies of SEO and its vital role in Digital Marketing success. They will be well-versed in practical skills and a deep understanding of SEO techniques. Delegates will be better positioned to optimize their websites, improve search engine rankings, and ultimately drive increased traffic and conversions.
What's included in this Search Engine Optimization (SEO) Course?
- World-Class Training Sessions from Experienced Instructors
- Search Engine Optimization (SEO) Certificate
- Digital Delegate Pack
Why choose us
Our Albany, NY venue
Includes..
Air conditioned
To keep you comfortable during your course we offer a fully air conditioned environment.
Full IT support
IT support is on hand to sort out any unforseen issues that may arise.
Video equipment
This location has full video conferencing equipment.
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led SEO Course in Albany, NY. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's SEO Course in Albany, NY, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
- Trainer provided the necessary top-level but important topics about SEO. - Provided extra but related descriptions, examples (proven SEO process) and tips about several topics in the course. - Took time to answer questions that I have during or in between topics in the course. - Possessed full knowledge of the course topics.
Johnnesper Pimentel
Instructor Tr.Rupali.S is very helpful. She guided me properly through the course and made it easy to understand.
Partha Tarafder
SEO Course in Albany, NY FAQs
SEO (Search Engine Optimization) is used to increase the number of visitors and quality of the website's traffic through organic search engine results. This makes SEO Certification an important asset for anyone pursuing a career in digital marketing.
The search engine is used to get relevant information related to the keyword that user searches. Search Engine stores lots of content in its database and gives the result to the user according to their keyword.
SEO helps all types of business to get higher rank in search engines. The higher you rank, the more clicks and traffic you will generate from the search engine result page.
There are no formal prerequisites for taking this SEO Training Course, however a prior knowledge of SEO can be helpful for the delegates.
Onsite SEO, offsite SEO, keywords, content, local SEO, metatags, backlinks, social media, product links, etc.
The SEO Training Course can help delegates learn how to increase organic research and website traffic and offer an impressive ROI. SEO Certification can also improve credibility, helping an organization reach its target audience.
In this SEO Training, delegates will learn about SEO and its basic definition, building links for your website, mobile SEO, etc. You will also learn how to work on web crawler and indexing, and many other concepts that will help make you skilled in using SEO practices.
The Knowledge Academy in Albany, NY is a coveted training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending SEO Training.
The training fees for SEO coursein Albany, NY starts from $1295
The Knowledge Academy is the Leading global training provider for SEO course.
Please see our Digital Marketing Courses courses available in Albany, NY
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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Digital Marketing Package
Save upto 40%Included courses:
Social Media Marketing Course$1295
SEO course$1295
Total without package: $6475
Package price: $3895 (Save $2580)
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