Course information

Search Engine Optimization (SEO) Course Outline

Module 1: Introduction to SEO

  • What is SEO?

Module 2: Importance of SEO

  • SEO Rankings
  • Customizing an SEO Plan
  • Business Factors
  • Mapping Products and Services
  • Content
  • SEO for Raw Traffic

Module 3: Search Engines

  • History and Evolution of Search Engines
  • Web Crawler and Indexing
  • Adaptive Search
  • Algorithms
  • Navigational, Informational, and Transactional Queries
  • Achieving Organic SEO

Module 4: Finding the Correct Keywords

  • SEO Copywriting Basics
  • Choosing Keywords
  • Finding the Best Keywords
  • Tools for Choosing Keywords
  • Benefits of Using Tools
  • Google Ads
  • Types of Keywords
  • Understanding Long Tail Keyword Demand
  • Collecting Keywords
  • Using Your Keywords
  • Avoiding Keyword Cramming
  • Avoiding Contrivance

Module 5: Onsite Optimization

  • Anatomy of Optimized Copy
  • META and Title Tags
  • URL Structures
  • Introduction and Advantages of Headers
  • Intros and Sub-Headings
  • Images
  • SEO Copywriting Mistakes
  • Avoiding Irrelevance
  • Landing Pages
  • Social Media, Email, and Blogs
  • Using Blog and Social Media Platforms
  • Writing to Length
  • Negative Rankings Factors
  • Site Changes that Affect SEO

Module 6: Building Links

  • Links
  • Links Building Goals
  • Defining KPIs for Link Building
  • Managing Link Building
  • Links Analysis
  • Linking
  • Tools for Backlink Analysis
  • Introduction and Techniques of Link Bait

Module 7: Social Media

  • Integrating Your Social Media Strategy
  • Network Building
  • LinkedIn, Facebook, Twitter, and SEO

Module 8: Mobile SEO

  • Mobile SEO on Different Platforms
  • Responsive Web Design Approach
  • Dynamic Serving Approach
  • Parallel Mobile Site Approach

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Who should attend this Search Engine Optimization (SEO) Course?

The SEO Course is designed for individuals who want to deeply understand Search Engine Optimization (SEO) techniques and strategies. This course will benefit the following professionals:

  • Digital Marketers
  • Website Owners
  • Content Creators
  • Web Developers
  • E-commerce Professionals
  • PR and Advertising Agencies
  • Public Relations Specialists

Prerequisites of the Search Engine Optimization (SEO) Course

There are no formal prerequisites for this Search Engine Optimization (SEO) Training Course.

Search Engine Optimization (SEO) Course Overview

SEO (Search Engine Optimization) is a crucial Digital Marketing strategy employed to elevate a website's visibility on Search Engine result pages. By optimizing various elements of a website, businesses aim to attract genuine visitors, enhance quality website traffic, and secure a dominant position in Search Engine rankings.

In today's competitive digital landscape, SEO stands out as a cost-effective and potent marketing technique. Organizations utilize SEO to not only augment their website's visibility but also to garner more visitors, foster brand awareness, and amplify revenue, all while remaining budget friendly. Mastery of SEO in Sacramento offers delegates a competitive edge, paving the way for numerous job opportunities and career advancement in Digital Marketing, Content Creation, and Website Management.

This 1-day SEO Training Course in Sacramento, is meticulously designed to provide delegates with an in-depth understanding of SEO's nuances. Under the guidance of experienced professionals, delegates will delve into pivotal aspects of SEO, ranging from keyword research to web crawlers and copywriting techniques. This comprehensive curriculum in Sacramento encompasses all the essential elements such as the anatomy of optimized copy and the demand for long-tail keywords.

Course Objectives:

  • To gain an understanding of SEO's pivotal role in Digital Marketing
  • To master techniques for identifying optimum keywords for ranking
  • To understand web crawlers and their relevance in SEO
  • To dive into copywriting techniques for enhanced website content
  • To analyze, improve, and optimize traffic across multiple platforms

After completing this SEO Course in Sacramento, delegates will be well-versed in the intricacies of SEO and its vital role in Digital Marketing success. They will be well-versed in practical skills and a deep understanding of SEO techniques. Delegates will be better positioned to optimize their websites, improve search engine rankings, and ultimately drive increased traffic and conversions.

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What's included in this Search Engine Optimization (SEO) Course?

  • World-Class Training Sessions from Experienced Instructors 
  • Search Engine Optimization (SEO) Certificate         
  • Digital Delegate Pack

Why choose us

Our Sacramento venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Sacramento is situated near central valley at the joining of the Sacramento River and the American River, as well as it being the capital city of California it is also the sixth largest city within California and is home to around 485,199 people within 2014. Sacramento also has a metropolitan population of an estimated 2,414, 783 in 2010 therefore ranking it in third place as the largest metropolitan population within California. Sacramento is also the seat to the government of Sacramento County, and America’s most diverse city as of Harvard University civil rights project in 2002. There are a number of different types of schools, which are public, private or independent, the independent schools within Sacramento include the Waldorf School and the Sacramento Country Day School which was run by the California Association of Independent Schools as opposed to being one of the Roman Catholic Independent schools. The Public schools include Natomas Unified School District, Twin Rivers Unified School District, Sacramento City Unified School District and Elk Grove Unified School District. Some of the Universities within the city include Sacramento State (California State University, Sacramento) and University of California. Sacramento State University plays a big part in the education of students, as of 2004 they enrolled roughly 22,555 undergraduates within the eight colleges it operates. There is also a few universities with campuses in Sacramento which include the McGeroge School of law – University of Pacific, National University, Western Seminary and the University of San Francisco. All of the Universities offer students different types of courses and degrees some of which include graduate, undergraduate, bachelors, masters and doctoral degrees. Subjects can also differ depending on the institution with regards to public health sciences, administration, project management, business, sciences, law, counselling, education, mathematics, engineering, arts, sports and many more. Sacramento also consists of different schools which practise religion, these being an Islamic school the Masjid Annur, Christian schools such as the Sacramento Adventist Academy and the Capital Christian School as well as a Jewish school which is the Shalom School.

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Address

Sacremento, California

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led SEO Course in Sacramento. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's SEO Course in Sacramento, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

SEO Course in Sacramento FAQs

SEO (Search Engine Optimization) is used to increase the number of visitors and quality of the website's traffic through organic search engine results. This makes SEO Certification an important asset for anyone pursuing a career in digital marketing.
The search engine is used to get relevant information related to the keyword that user searches. Search Engine stores lots of content in its database and gives the result to the user according to their keyword.
SEO helps all types of business to get higher rank in search engines. The higher you rank, the more clicks and traffic you will generate from the search engine result page.
There are no formal prerequisites for taking this SEO Training Course, however a prior knowledge of SEO can be helpful for the delegates.
Onsite SEO, offsite SEO, keywords, content, local SEO, metatags, backlinks, social media, product links, etc.
The SEO Training Course can help delegates learn how to increase organic research and website traffic and offer an impressive ROI. SEO Certification can also improve credibility, helping an organization reach its target audience.
In this SEO Training, delegates will learn about SEO and its basic definition, building links for your website, mobile SEO, etc. You will also learn how to work on web crawler and indexing, and many other concepts that will help make you skilled in using SEO practices.
The Knowledge Academy in Sacramento is a coveted training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending SEO Training.
The training fees for SEO coursein Sacramento starts from $1295
The Knowledge Academy is the Leading global training provider for SEO course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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