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Storytelling for Marketers Training Overview
Storytelling for Marketers Training Course Outline
Module 1: Introduction to the Concept of Storytelling
- Why Marketing Needs Good Storytellers?
- Powerful and Persuasive Method of Communication
- Difference Between a Selling Story and a Sales Pitch?
- Why Storytelling Operates Good Where Traditional Sales-Step Structures Fail?
- Characteristics of Storytelling
Module 2: Role of Storytelling in Modern Marketing
- Storytelling as the Best Way to Promote Your Brand, Products, Solutions and Services
- Difference Between Brand, Marketing, and Selling Stories
- What is a 'Brand Story'?
- How to Create a Really 'Brand Story'?
- How Big and Small Brands Have Used Storytelling?
- How to Build Brand Awareness and Affiliation?
Module 3: How to Create a Story You Want to Tell, and Customers Want to Hear?
- Plan and Plot Your Story?
- Narrative Stages
- Narrative Arc
- Good Structure
- Principles of a Story's Success
- Role of the Central Character
- How to Select an Appropriate One?
Module 4: Storytelling Tips and Strategies
- Involving the Audience, Prospects and Customers in Your Story?
- Implementation of Emotional Drivers in Marketing and Storytelling and its Value
- How to Use Internal Representation as an Engaging Storytelling Device?
Who should attend this Storytelling for Marketers Training Course?
This course is designed for professionals in the field of marketing who are looking to enhance their communication skills and engage their target audience more effectively. This course can benefit a wide range of professionals, including
- Marketing Professionals
- Brand Managers
- Advertising Professionals
- Sales Representatives
- Digital Marketers
- Entrepreneurs
- Public Relations Professionals
Prerequisites of the Storytelling for Marketers Training Course
There are no formal prerequisites for this this course.
Storytelling for Marketers Course Overview
Storytelling is just like painting an image with words. Some people polish their storytelling ability and skills and start to work as a storyteller on the organisation's behalf which they work for. The storytelling's key aim is to win and acquire the hearts as well as the minds of their audience. When there is a combination of an understanding of great storytelling and marketing structure, it produces a narrative which is emotional, visual and compelling.
An excellent selling story has the potential to engage, inspire and persuade in a way that more traditional sales pitches often fail to do. This course illustrates the characters, narratives and main elements, which create memorable and persuasive communications. It is helpful for many professionals along with the Brand managers, Advertising Professional, Digital Marketers, and even Entrepreneurs.
During this 1-day course by The Knowledge Academy, the delegates will achieve the skills required to learn the best possible ending and outcome for them and their audience. They will also learn the key components of an engaging and compelling brand or business story. They will also find out how to implement storytelling techniques and tactics.
Course Objectives
- This Storytelling for Marketers Training covers the following topics:
- To set targets through the customer journey
- To develop strategies to work with sales to agree on realistic targets
- To learn techniques to map your key customer’s journey
- To set up realistic and measurable KPIs for each stage
- To work out a realistic return on investment analysis of your campaigns
- To identify your audience
- To find ways to analyse your current best customers to target your best prospects etc
At the end of this training, delegates will learn about the history of storytelling and its implementation in each culture in history to inform, engage, inspire the audience. They will also understand why storytelling is so much better than traditional selling structures.
What’s included in this Storytelling for Marketers Training Course?
- World-Class Training Sessions from Experienced Instructors
- Storytelling for Marketers Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Storytelling for Marketers Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Storytelling for Marketers Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
She was wonderful - very knowledgeable and easy to engage with throughout the course.
Kate Dennis
Storytelling for Marketers Training FAQs
Storytelling is just like painting an image with words. Some people polish their storytelling ability and skills and start to work as a storyteller on the organisation's behalf which they work for. The storytelling's key aim is to win and acquire the hearts as well as the minds of their audience.
There are no formal prerequisites to attend this Advanced First Aid Course
This course is designed for any sales professional who does product, service or brand promotion. It is also highly advantageous for copywriters.
Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the Storytelling for Marketers Course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Yes, there is a Storytelling for Marketers Course offered by The Knowledge Academy.
After completing your Storytelling for Marketers training course, you can pursue careers in content creation, digital marketing, brand strategy, and communication roles. These positions require strong narrative skills to engage audiences, build brand loyalty, and enhance customer engagement.
Job roles in the marketing field professionals like Brand Managers, Advertising Professionals, Sales Representatives, Digital Marketers, Entrepreneurs, and Public Relations Professionals from completing this Storytelling this Storytelling for Marketers Certification.
This course helps in increasing the impact of communications and ability to persuade, influence, and inspire others. It helps with customers' engagement and moves them into action.
The Knowledge Academy in the United States stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Storytelling for Marketers Trainingin the United States starts from $1295
The Knowledge Academy is the Leading global training provider for Storytelling for Marketers Training.
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Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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