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Web and Email Copywriting Course Overview
Web and Email Copywriting Course Outline
Module 1: Getting Started with Writing for Digital Channels
- What is Digital Content for Writers?
- Skimmers and Scanners Vs Extensive Readers
- Web Usability Research and Effective Writing
Module 2: Breaking Down the Brief
- Importance of Phrases and Key Words
- Tips and Techniques for Optimised Web Writing
Module 3: Expanding Web Pages of Content
- How SEO Affects Digital Content?
- Why and Which Words are the Most Important on a Web Page?
- Learning ‘Call to Action’ the Digital Way
Module 4: Making Hard Work Emails and Email Marketing Campaigns
- Who Does not Reads Marketing Emails? and Why?
- Effective Email Copy
- Cardinal Sins and Golden Rules
- What and Why to Test and Evaluate?
Module 5: Editing and Repurposing Content for Digital Channels
- Main Aspects to Consider When Repurposing or Editing Content
- Which Stage Should Digital Content Need to Consider?
- Key Editing Do’s and Don’ts
Who should attend this Web And Email Copywriting Course?
The course is tailored for individuals seeking to enhance their skills in crafting compelling content for online platforms. This course can benefit a wide range of professionals, including:
- Digital Marketers
- Business Owners and Entrepreneurs
- Freelancers
- Communication Professionals
- E-Commerce Professionals
- Marketing and Advertising Professionals
Prerequisites of the Web And Email Copywriting Course
There are no formal prerequisites for this course.
Web And Email Copywriting Course Overview
Website copywriters are those who have expertise in writing high-quality text and material which is used for marketing a product or an idea. One needs to be very good at the text that you see in sponsored posts or Facebook ads and email newsletters. Generally, something that is placed online in order to promote or market ideas and products is known as web copywriting. Email copywriting can be described as the actual copy of the words within the email subject lines and body content. It is used as a way to express an idea in order to convince a prospective consumer.
Mastering web and email copywriting is essential for Marketers, Communication Professionals, and Business Professionals across various industries. Proficiency in this area, enhances user engagement, ensures effective communication, and drives conversions. It also helps in crafting compelling messages that resonate with diverse audiences, ultimately achieving marketing goals.
During this 1-day course in The Knowledge Academy, the delegates will achieve the skills required to learn the way copywriting boost results by using better search engine optimisation techniques. This Web and Email Copywriting Course will help the delegates to master the art of copywriting that attracts, engages and influences readers.
Course Objectives
- To understand the fundamentals of writing for digital channels
- To explore and define what constitutes digital content
- To differentiate between longer readers, and skimmers, scanners
- To apply web usability research to enhance content effectiveness
- To break down and analyse briefs for digital writing projects to develop a digital mindset for creating engaging content
- To recognise the importance of phrases and keywords in digital content
- To learn strategies for effectively selling digital copy
At the end of this training, delegates will be able to create emails and email campaigns that lead to enhanced and optimised results. They will also gain in-depth knowledge of creating the most effective web copy that appeals to visitors.
The Knowledge Academy’s Web and Email Copywriting Training illustrates the delegates on how to gain confidence for applying the best practices in the digital copy.
What’s included in this Web and Email Copywriting Training?
- World-Class Training Sessions from Experienced Instructors
- Web and Email Copywriting Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Web and Email Copywriting Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Web and Email Copywriting Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
Francesco was excellent and explained things in detail. He took us through the processes logically and with clear steps.
Alan Hayes
Shayan Iqbal was fantastic - he was super knowledgeable and kind. I really enjoyed taking this course with this trainer. He answered all my questions. Focused heavily on the content that was most relevant and added additional examples and details.
Omar Marouf
Web and Email Copywriting Course FAQs
Website copywriters are those who have expertise in writing high-quality text and material which is used for marketing a product or an idea. Email copywriting can be described as the actual copy of the words within the email subject lines and body content. It is used as a way to express an idea in order to convince a prospective consumer.
In this training, there are no formal prerequisites.
This course is designed for those who need to write or implement a copy for digital media such as a marketing executive, manager or copywriter who is looking to expand his/her experience and knowledge.
Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Yes, The Knowledge Academy provides the Web And Email Copywriting Course.
Career opportunities available after the completion of Web And Email Copywriting Training Course are Digital Marketers, Business Owners and Entrepreneurs, Freelancers, Communication Professionals, E-Commerce Professionals, and Marketing and Advertising Professionals.
This course can benefit a wide range of professionals, including Digital Marketers, Business Owners and Entrepreneurs, Freelancers, Communication Professionals, E-Commerce Professionals, and Marketing and Advertising Professionals.
This Web and Email Copywriting Course will help the delegates to master the art of copywriting that attracts, engages and influences readers. The delegates achieve the skills required to learn the way copywriting boost results by using better search engine optimisation techniques which is used for marketing a product or an idea.
The Knowledge Academy in the United States stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Web and Email Copywriting Coursein the United States starts from $1295
The Knowledge Academy is the Leading global training provider for Web and Email Copywriting Course.
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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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