Course information

Web and Email Copywriting​ Course Outline

Module 1: Getting Started with Writing for Digital Channels

  • What is Digital Content for Writers?
  • Skimmers and Scanners Vs Extensive Readers
  • Web Usability Research and Effective Writing

Module 2: Breaking Down the Brief

  • Importance of Phrases and Key Words
  • Tips and Techniques for Optimised Web Writing

Module 3: Expanding Web Pages of Content

  • How SEO Affects Digital Content?
  • Why and Which Words are the Most Important on a Web Page?
  • Learning ‘Call to Action’ the Digital Way

Module 4: Making Hard Work Emails and Email Marketing Campaigns 

  • Who Does not Reads Marketing Emails? and Why?
  • Effective Email Copy
  • Cardinal Sins and Golden Rules
  • What and Why to Test and Evaluate?

Module 5: Editing and Repurposing Content for Digital Channels

  • Main Aspects to Consider When Repurposing or Editing Content
  • Which Stage Should Digital Content Need to Consider?
  • Key Editing Do’s and Don’ts  

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Who should attend this Web And Email Copywriting Course? 

The course is tailored for individuals seeking to enhance their skills in crafting compelling content for online platforms. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Business Owners and Entrepreneurs
  • Freelancers
  • Communication Professionals
  • E-Commerce Professionals
  • Marketing and Advertising Professionals

Prerequisites of the Web And Email Copywriting Course

There are no formal prerequisites for this course.

Web And Email Copywriting Course Overview

Website copywriters are those who have expertise in writing high-quality text and material which is used for marketing a product or an idea. One needs to be very good at the text that you see in sponsored posts or Facebook ads and email newsletters. Generally, something that is placed online in order to promote or market ideas and products is known as web copywriting. Email copywriting can be described as the actual copy of the words within the email subject lines and body content. It is used as a way to express an idea in order to convince a prospective consumer.

Mastering web and email copywriting is essential for Marketers, Communication Professionals, and Business Professionals across various industries. Proficiency in this area, enhances user engagement, ensures effective communication, and drives conversions. It also helps in crafting compelling messages that resonate with diverse audiences, ultimately achieving marketing goals.

During this 1-day course in The Knowledge Academy, the delegates will achieve the skills required to learn the way copywriting boost results by using better search engine optimisation techniques. This Web and Email Copywriting Course will help the delegates to master the art of copywriting that attracts, engages and influences readers.

Course Objectives

  • To understand the fundamentals of writing for digital channels
  • To explore and define what constitutes digital content
  • To differentiate between longer readers, and skimmers, scanners
  • To apply web usability research to enhance content effectiveness
  • To break down and analyse briefs for digital writing projects to develop a digital mindset for creating engaging content
  • To recognise the importance of phrases and keywords in digital content
  • To learn strategies for effectively selling digital copy

At the end of this training, delegates will be able to create emails and email campaigns that lead to enhanced and optimised results. They will also gain in-depth knowledge of creating the most effective web copy that appeals to visitors.

The Knowledge Academy’s Web and Email Copywriting Training illustrates the delegates on how to gain confidence for applying the best practices in the digital copy.

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What’s included in this Web and Email Copywriting Training? 

  • World-Class Training Sessions from Experienced Instructors    
  • Web and Email Copywriting Certificate 
  • Digital Delegate Pack

Why choose us

Our Houston venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Houston is the largest and most populated city in Texas and the American South. It is the fourth crowed city in the United States of America. It has a population of approximately over 2 million citizens. Houston is home to the Houston Independent School District (HISD) which consists of 17 school districts and 112 campuses, making it the seventh largest school district in the United States. Houston offers magnet or vanguard schools specialising in the sciences, visual and performing arts, and health professions. Houston also has charter schools and some public school districts also have their own charter schools. The city also has over 300 private schools which are accredited by Texas Private School Accreditation Commission. Houston also has Houston Area Independent Schools which offer different religious and secular viewpoints. The Archdiocese of Galveston-Houston operate the Houston Catholic schools.Huston is also home to 3 community colleges which use either the Houston Community College System or the Lone Star College System in the North-Western through North-Eastern part of Houston. Both of these are part of the 10 largest institutions of higher learning in the United States. The South-Eastern part of Houston is assisted by San Jacinto College with the Lee College serving the North-Eastern part of the city. The city also offers several private institutions of higher learning including many colleges and universities including The University of St. Thomas which is a liberal arts college as well as the Rice University which is a Catholic University with over 6,000 students enrolled. Houston provides students our separate and distinct state universities. The University of Houston is a Tier One research university and is nationally recognised. The university was established in 1927 and is the third largest university in Texas with over 40,000 students following the University of Houston System. The city also provides two stand-alone universities: The University of Houston–Clear Lake (UHCL) which was established in 1971 and teaches over 8,000 students and University of Houston–Downtown which was founded in 1974 and has nearly 14,000 students attending. Houston is also home to Texas Southern University (TSU) which is a historically black university (HBCU); it was founded in 1927 as Houston Coloured Junior College. It now teaches nearly 10,000 students.

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Address

Post Oak Central, 

1980 Post Oak Blvd

15th Floor 

Houston

Texas

United States

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Web And Email Copywriting Masterclass | Digital Marketing Course - in Houston. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Web And Email Copywriting Masterclass | Digital Marketing Course - in Houston, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

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Web And Email Copywriting Masterclass | Digital Marketing Course - in Houston FAQs

Website copywriters are those who have expertise in writing high-quality text and material which is used for marketing a product or an idea. Email copywriting can be described as the actual copy of the words within the email subject lines and body content. It is used as a way to express an idea in order to convince a prospective consumer.
In this training, there are no formal prerequisites.
This course is designed for those who need to write or implement a copy for digital media such as a marketing executive, manager or copywriter who is looking to expand his/her experience and knowledge.
Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after the course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this training course, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
You should receive the confirmation details for the course within 24-48 hours after registration. If you haven't received it by then, please check your spam folder or contact our support team for assistance.
No, there is no formal exam at the end of this course. However, delegates are assessed through practical exercises and activities throughout the training to ensure they understand and can apply the concepts effectively.
Yes, The Knowledge Academy provides the Web And Email Copywriting Course.
Career opportunities available after the completion of Web And Email Copywriting Training Course are Digital Marketers, Business Owners and Entrepreneurs, Freelancers, Communication Professionals, E-Commerce Professionals, and Marketing and Advertising Professionals.
This course can benefit a wide range of professionals, including Digital Marketers, Business Owners and Entrepreneurs, Freelancers, Communication Professionals, E-Commerce Professionals, and Marketing and Advertising Professionals.
This Web and Email Copywriting Course will help the delegates to master the art of copywriting that attracts, engages and influences readers. The delegates achieve the skills required to learn the way copywriting boost results by using better search engine optimisation techniques which is used for marketing a product or an idea.
The Knowledge Academy in Houston stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Web and Email Copywriting Coursein Houston starts from $1295
The Knowledge Academy is the Leading global training provider for Web and Email Copywriting Course.
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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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