Course information

Business Marketing Strategies Training Course Outline

Module 1: Introduction to Marketing Strategy

  • What is a Marketing Strategy?
  • Importance of Marketing Strategy in Business
  • How does it Work?
  • Strategies Vs Plans
  • Benefits of Marketing Strategy

Module 2: Types of Marketing Strategy

  • Portfolio Marketing Strategy
  • Segmentation Marketing Strategy
  • Brand Positioning Marketing Strategy
  • Marketing Strategy with the Competition
  • Loyalty Marketing Strategy
  • Content Marketing Strategy
  • Direct Marketing Strategy

Module 3: How to Develop a Marketing Strategy?

  • Understand your Product
  • Research the Competition
  • Set Target Market
  • Assess Resources
  • Decide Where to Sell
  • Choose Promotion Channels
  • Review the Strategy Quarterly

Module 4: Elements of Branding

  • Vision and Mission
  • Core Values and Beliefs
  • Brand/Business Name
  • Logo
  • Visual Brand Elements
  • Keywords or Personality
  • Target Market
  • Brand Stories

Module 5: 6 P's of Marketing

  • Products and Services
  • Price Strategies in Marketing
  • Place in Marketing
  • Promotion in Marketing
  • People in Marketing
  • Presentation

Module 6: Marketing Strategies Tools

  • Customer Relationship Management (CRM)
  • Online Advertising
  • Social Media
  • Search Engine Optimization (SEO)
  • Content Creation and Design
  • Video Marketing
  • Event Marketing
  • Lead Capture and Conversion
  • Lead Generation
  • Website Optimization and CRO
  • Lead Nurturing and Email Marketing
  • Marketing Automation
  • Data Reporting and Analytics

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Who should attend this Business Marketing Strategies Training Course?

The Business Marketing Strategies Course in Louisville equips professionals with the knowledge and skills necessary to develop Marketing Strategies that drive business growth and success. It can be beneficial for the following professionals:

  • Marketing Managers
  • Entrepreneurs
  • Marketing Consultants
  • Sales and Business Development Professionals
  • Business Owners
  • Public Relations Professionals
  • Digital Marketers
  • Product Managers

Prerequisites of the Business Marketing Strategies Training Course

There are no formal prerequisites for this Business Marketing Strategies Course.

Business Marketing Strategies Training Course Overview

Navigating the realm of courses in marketing, Business Marketing Strategies Training in Louisville emerges as a pivotal resource for professionals aiming to elevate their marketing prowess. This course delves into innovative approaches to marketing, underscoring its crucial relevance in the fast-paced dynamics of today's business landscape.

For professionals looking to master the art of promotion and brand elevation, a deep understanding of Business Marketing Strategies is imperative. From marketing managers to entrepreneurs, individuals in various roles must aspire to refine their skills through this course in Louisville to remain competitive and impactful in the market.

This 1-day training course in Louisville by The Knowledge Academy's ensures that delegates gain practical insights into the nuances of crafting effective marketing strategies. Covering a spectrum of topics, from digital marketing tactics to brand management, this course equips delegates with actionable knowledge, empowering them to make an immediate impact on their marketing endeavors.

Course Objectives

  • To develop a profound understanding of current market trends and consumer behavior
  • To explore innovative digital marketing strategies for an enhanced online presence
  • To master the art of brand storytelling and strategic positioning
  • To gain practical insights into data analytics for informed decision-making
  • To learn effective communication techniques tailored to diverse target audiences
  • To create and implement a comprehensive business marketing plan

Upon completing the Business Marketing Strategies Training, delegates in Louisville will emerge with an enhanced ability to navigate the ever-evolving marketing landscape. Armed with practical skills, they will directly contribute to business growth and success, making strategic decisions and implementing effective marketing plans with confidence.

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What’s included in this Business Marketing Strategies Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Business Marketing Strategies Certificate
  • Digital Delegate Pack

Why choose us

Our Louisville venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Louisville has a population of over 620,000 making it the largest city in Kentucky and the 30th highest populous in the United States. The city is famous for holding the Kentucky Derby and the University of Louisville which specialises in healthcare. Some of the best places to visit in Louisville are: Churchill Downs, Slugger Museum and Factory, as well as the Muhammad Ali Center.

 

Louisville hosts many diverse companies crossing many different business sectors however it is best known for its shipping and cargo industries. The city is also heavily involved in healthcare and medical sciences and is the home to many advancements in heart surgery (some of the first artificial heart transplants were conducted in Louisville), hand surgery as well as cancer treatments.


There are six universities in Louisville that offer four year courses, these are the University of Louisville, Bellarmine University, Boyce College, Spalding University, Sullivan University and Simmons College of Kentucky.

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Address

MET Building
312 S. Fourth Street
Suite 700
Louisville
Kentucky
40202

T: +1 7204454674
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Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | Business Marketing Strategies Training in Louisville. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

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Unlock your potential with The Knowledge Academy's Marketing Training | Business Marketing Strategies Training in Louisville, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

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Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

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What our customers are saying

Marketing Training | Business Marketing Strategies Training in Louisville FAQs

A marketing strategy is a comprehensive plan that includes all of a company's marketing goals and objectives.

There are no formal prerequisites to attend this Business Marketing Strategies training course.

This training course is ideal for anyone who wants to develop their strong marketing strategies skills to improve the company's performance successfully.

Market penetration strategy, market development strategy, product development strategy, and diversification strategy.

Increase sales, create sustainable growth for the company, understand what your customers want, build the brand in the consumer's mind, meet the needs and exceed the customers' expectations, and more are the benefits of marketing strategy.

This course is [ 1 ] day(s)

Content marketing, inbound, social media, search engine optimisation, account-based, earn media are the latest B2B marketing strategies.

During this training, you will cover various concepts such as introduction to marketing strategy, benefits of marketing strategy, types of marketing strategy, elements of branding, place in marketing, products and services, 6 P's of marketing, etc.

The training fees for Business Marketing Strategies Trainingin Louisville starts from $1295

The Knowledge Academy is the Leading global training provider for Business Marketing Strategies Training.

Please see our Marketing Courses courses available in Louisville
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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