Course information

Consumer Behavior Course Outline

Module 1: Why We Need Qualitative Research Methods

  • Data-Based Marketing Decision
  • Qualitative vs. Quantitative
  • How Qualitative Research Can Help to Answer Marketing Questions

Module 2: Evolution in Understanding Consumers and its Consequences

  • Traditional Way of Understanding the Consumer
  • New Approach to the Consumer
  • Discovering the Unconscious Mind and its Implications
  • Marketing Evidence for the Existence of Unconscious and Automatic Processes
  • Evolution of Qualitative Research

Module 3: Qualitative Methods: Different Tools in the Hands of a Marketing Researcher

  • Classic Qualitative Marketing Research Methods
  • Variations Around Focus Groups
  • Interactive Methods
  • Closer to the Real Experience
  • Exploring New Technologies

Module 4: Projective and Enabling Techniques

  • What are Projective Techniques?
  • When Projective and Enabling Techniques Can and Should be Used in Marketing Research
  • Types of Projective Techniques
  • Key Success Factors
  • Projective and Enabling Techniques Most Commonly Used in Marketing Research
  • Examples of Enabling Techniques
  • Analysis and Interpretation of Projective and Enabling Techniques

Module 5: Defining the Research Questions and Research Schemata

  • Different Stages of Qualitative Research
  • Defining the Research Area: From Marketing Questions to Research Questions
  • Designing Research Schemata: Quantitative Thinking in Qualitative Research
  • Additional Rules for Selecting Respondents
  • Number and Type of Interviews
  • Most Common Mistakes in Planning Research Schemata

Module 6: Art of Asking the Right Question

  • Elementary Rules for a Good Discussion Guide
  • Question Type Rules
  • Question and Topic Sequence Rules

Module 7: Conducting an Interview – the Difference Between Good and Bad Moderators

  • Good Moderation
  • Choosing a Moderator for a Particular Research Project
  • Characteristics of a Good Moderator
  • Types of Skills Advisable for Group Discussion
  • Types of Skills Advisable for Ethnographic Research
  • Additional Skills Essential in Qualitative Research
  • Six Major Mistakes in Moderation

Module 8: Analyzing and Interpreting Qualitative Data

  • Why is Qualitative Data Analysis Difficult?
  • Qualitative Data Analysis Framework
  • Types of Qualitative Marketing Research Results Presentation
  • Principles of Qualitative Data Analysis

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Who should attend this Consumer Behavior Course?

The Consumer Behavior Course in Pittsburgh is designed to provide professionals with an in-depth understanding of consumer psychology, decision-making processes, and behaviors. It can be beneficial for many professionals, including:

  • Marketing Managers
  • Brand Managers
  • Market Researchers
  • Product Managers
  • Digital Marketers
  • Customer Experience Specialists
  • Sales Professionals

Prerequisites of the Consumer Behavior Course

There are no formal prerequisites for this Consumer Behavior Course.

Consumer Behavior Course Overview

Marketing Courses in Pittsburgh play a pivotal role in equipping professionals with the skills necessary to navigate the dynamic landscape of Consumer Behavior. In this one-day Consumer Behavior Course offered by the Knowledge Academy, participants delve into the intricacies of understanding customer preferences and decision-making processes.

Learning about Consumer Behavior is indispensable for professionals across various industries, especially marketers aiming to enhance their strategies. This knowledge gained through Marketing Courses in Pittsburgh empowers professionals to tailor their approaches, making it crucial for marketing professionals seeking a comprehensive understanding of their target audience.

This 1-day training in Pittsburgh by the Knowledge Academy is designed to provide practical insights and strategies for mastering Consumer Behavior. Delegates will gain actionable knowledge, enabling them to interpret consumer motivations, anticipate trends, and refine marketing campaigns effectively.

Course Objectives

  • To comprehend the psychological factors influencing consumer choices
  • To analyze and interpret data related to Consumer Behavior patterns
  • To develop strategies for effectively targeting and engaging specific consumer segments
  • To understand the impact of culture and social influences on consumer decision-making
  • To enhance marketing campaigns by aligning them with consumer preferences
  • To apply Consumer Behavior insights to improve product development and innovation

Upon completion of the Consumer Behavior Course, delegates in Pittsburgh will emerge with a strategic understanding of consumer psychology, empowering them to create more targeted and successful marketing campaigns, ultimately contributing to their professional growth and organizational success.

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What’s included in this Consumer Behavior Course?

  • World-Class Training Sessions from Experienced Instructors 
  • Consumer Behavior Certificate
  • Digital Delegate Pack

Why choose us

Our Pittsburgh venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Pittsburgh has around a population of 305,000 inhabitants living within the commonwealth’s second largest city. The city is located southeast of the Ohio River in the north east of the United States of America. Pittsburgh is characterized by the Appalachia border. The city is renowned for its number of bridges (446) and its steel-related businesses spanning over 300 of them. Pittsburgh has four main areas (North side, south side, east end and west end) surrounding the Golden triangle (downtown area) containing 90 neighbourhoods. The downtown area is the cultural district with art venues and theatres, sports and literature.Pittsburgh has several public schools including charter and magnet schools, City Charter High School, Pittsburgh Montessori School, Pittsburgh Gifted Center and Barack Obama Academy of International. The city also has many private schools including North Catholic High School, Bishop Canevin High School, Seton-La Salle Catholic High School and Central Catholic High School.Carnegie Mellon University is Pittsburgh main university with around, 15,000 students. It’s a private institution with 7 colleges and schools including, the College of Engineering, College of Fine Arts, Dietrich College of Humanities and Social Sciences. Carnegie was rated 24th university in the world and the best technology school in the United States.The University of Pittsburgh has 17 schools and colleges with around 28,000 enrolled students. Pittsburgh University is located within the Oakland neighbourhood working as a commonwealth system of higher education. The university has 17 undergraduate and graduate schools. There are four undergraduate schools including the western Pennsylvania: Bradford, Greensburg, Johnstown and Titusville. The university has a developed Greek system of 39 fraternities and sororities including Delta Phi, Pi Kappa Pi, Delta Zeta and Kappa Delta. The university has several sports teams including the Pittsburgh panthers (Athletics team), Football team and Pittsburgh panther’s men’s basketball team. 

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Address

Penn Center East Monroeville
201 Penn Center Boulevard
Suite 400
Pittsburgh
Pennsylvania
15235

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Consumer Behaviour Course in Pittsburgh. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Consumer Behaviour Course in Pittsburgh, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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What our customers are saying

Consumer Behaviour Course in Pittsburgh FAQs

Understanding Consumer Behavior via pursuing courses about it is crucial for marketers as it provides insights into customer preferences, helping create targeted marketing strategies. This knowledge enables businesses to tailor products, advertising, and services to meet the specific needs and desires of their target audience.
There are no formal prerequisites to attend the Consumer Behavior Training Course. However, a basic understanding of marketing concepts or introductory business courses could be beneficial for grasping the material more effectively.
The Knowledge Academy offers flexible learning experiences by providing options for online instructor-led training, on-site training, classroom courses, and online self-paced training. This flexibility allows participants to choose the format that best suits their preferences and learning needs.
By pursuing this course, you will acquire a comprehensive understanding of consumer decision-making processes, factors influencing behavior, and the application of Consumer Behavior theories to develop effective marketing strategies. The course aims to equip you with practical insights to navigate the dynamic landscape of consumer interactions.
Yes, a career in Consumer Behavior is rewarding, offering insights into customer preferences and helping businesses thrive by understanding and predicting market trends. Consumer Behavior in Marketing becomes a vital career for the marketing industry.
Consumer Behavior studies have a broad scope, exploring psychological, social, and economic factors influencing buying decisions, enabling businesses to adapt strategies for market success.
Consumer Behavior and demand involve understanding why and how people make purchasing choices, crucial for businesses to meet customer needs and optimize product/service offerings.
The salary of a Consumer Behavior Analyst varies, but the average is around $70,000 to $90,000 per year, depending on experience, industry, and location. Consumer Behavior Online Courses can aid delegates in aiming for an impressive salary in this field by validating their expertise.
The Consumer Behavior Masterclass covers topics such as psychological influences, market segmentation, buying patterns, and customer engagement strategies, providing professionals with the skills to analyze and influence consumer choices effectively.
The training fees for Consumer Behaviour Coursein Pittsburgh starts from $1295
The Knowledge Academy is the Leading global training provider for Consumer Behaviour Course.
Please see our Marketing Courses courses available in Pittsburgh
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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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