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Course information
Integrated Marketing Masterclass Outline
Module 1: Fundamentals of Integrated Marketing
- Introduction to Integrated Marketing
- Use of Integrated Marketing
- Why Integrated Marketing is Important?
- Guidelines to Create an Integrated Marketing Strategy
- Integrate Marketing Efforts and Realize the Benefits
Module 2: Integrated Marketing Strategy
- Integrated Marketing Vs Omnichannel Marketing
- Benefits of Integrated Marketing
- Implement Integrated Marketing Strategy
- Components of Integrated Marketing Strategy
- Skills Needed for Integrated Marketing
Module 3: Integrated Marketing Communication
- What is IMC?
- How to Identifying a Target Audience?
- Purpose of Integrated Marketing Communication
- Different Approaches
Module 4: Steps, Process, Tools of IMC
- Integrated Marketing Communication Planning Process
- Beneficial Integrated Marketing Communication Tools
- Emerging Tools of IMC
- What are the Major Steps in IMC Planning Model?
Module 5: Role of Creativity in Integrated Marketing
- What is Creativity Process?
- Five-Step Model of Creativity Process
- Dimensions of Creativity
Module 6: Content Distribution Strategy
- What is Content Distribution?
- Social Media Content Distribution
- Content Types for Distribution
- Content Distribution Channels
- How to Build a Content Distribution Strategy?
Module 7: Enough Time
- Timing Adjustable
- Pause, Stop, and Hide
- No Timing
- Interruption
- Re-Authenticating
Module 8: Seizures
- Flashes
- Below Threshold
Module 9: Navigable
- Bypass Blocks
- Page Titled
- Focus Order
- Link Purpose
- Multiple Ways
- Headings and Labels
- Focus Visible
- Location
- Link Purpose
- Section Headings
Module 10: Readable
- Language of Page
- Language of Parts
- Unusual Words
- Abbreviations
- Reading Level
- Pronunciation
Module 11: Predictable
- On Focus
- On Input
- Consistent Navigation
- Consistent Identification
- Change on Request
Module 12: Input Assistance
- Error Identification
- Labels or Instructions
- Error Suggestion
- Error Prevention
- Legal
- Financial
- Data
Module 13: Compatible
- Parsing
- Name, Role, and Value
- Conformance
Who should attend this Integrated Marketing Masterclass?
This Integrated Marketing Masterclass in Albany, NY is designed for individuals or professionals who are interested in optimizing their marketing efforts for maximum impact across various channels. This course can particularly benefit professionals such as:
- Content Creators
- Digital Marketers
- Marketers and Sales Professionals
- Business Owners and Entrepreneurs
- Communication Professionals
- Product Managers
- Freelancers
Prerequisites of the Integrated Marketing Masterclass
There are no formal prerequisites for this Integrated Marketing Masterclass.
Integrated Marketing Masterclass Overview
Integrated marketing is a strategic approach that harmoniously combines various promotional channels and communication methods shown in this course in Albany, NY to convey a cohesive and unified brand message. By seamlessly integrating traditional advertising, digital marketing, public relations, and other communication channels, businesses create a synergistic and consistent brand image across diverse platforms.
Understanding the intricacies of Integrated Marketing is crucial for professionals aiming to master the art of reaching audiences seamlessly across diverse platforms. From marketing executives to entrepreneurs, anyone involved in shaping brand narratives and strategies can benefit significantly from this course in Albany, NY.
In this 1-day training in Albany, NY by The Knowledge Academy, delegates will gain practical insights and hands-on experience in crafting and executing integrated marketing plans. This course covers everything from harnessing the power of digital platforms to the psychology behind consumer behavior, providing delegates with a holistic understanding of the contemporary marketing landscape.
Course Objectives
- To comprehend the significance of Integrated Marketing in today's business environment
- To master the art of creating cohesive brand narratives across various marketing channels
- To understand the role of data analytics in optimizing Integrated Marketing strategies
- To develop skills in crafting compelling messages tailored to different platforms
- To explore the latest trends and innovations shaping the field of Integrated Marketing
- To gain hands-on experience in designing and executing an Integrated Marketing plan
Upon completion, delegates in Albany, NY will emerge with a well-rounded skill set, ready to navigate the complexities of modern marketing. They will be equipped to create and implement integrated marketing strategies that seamlessly connect with audiences, enhance brand visibility, and drive business success in today's competitive market.
What’s included in this Integrated Marketing Masterclass?
- World-Class Training Sessions from Experienced Instructors
- Integrated Marketing Certificate
- Digital Delegate Pack
Why choose us
Our Albany, NY venue
Includes..
Air conditioned
To keep you comfortable during your course we offer a fully air conditioned environment.
Full IT support
IT support is on hand to sort out any unforseen issues that may arise.
Video equipment
This location has full video conferencing equipment.
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Integrated Marketing Masterclass | Marketing Training in Albany, NY. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Integrated Marketing Masterclass | Marketing Training in Albany, NY, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Bilar was an excellent trainer
Lauren Radford
Integrated Marketing Masterclass | Marketing Training in Albany, NY FAQs
Integrated Marketing Training is a comprehensive course designed to educate individuals on the seamless coordination and integration of various marketing channels, strategies, and communication tools.
Attending Integrated Marketing Courses provides delegates with a strategic understanding of how to synchronise and optimise diverse marketing channels. This not only fosters a more holistic and efficient approach to marketing but also equips professionals with the skills needed to adapt to the evolving landscape, ensuring they stay at the forefront of effective and integrated marketing practices.
There are no formal prerequisites to attend this course.
The Knowledge Academy's Integrated Marketing Course is designed for those who want to become a responsible manager of the marketing planning process.
We can provide support via phone & email prior to attending, during and after the course.
The Integrated Marketing Course includes a digital delegate pack consisting of world-class training sessions and a certificate upon completion.
The duration of this course is 1 day.
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts.
The training fees for Integrated Marketing Trainingin Albany, NY starts from $1295
The Knowledge Academy is the Leading global training provider for Integrated Marketing Training.
Please see our Marketing Courses courses available in Albany, NY
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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