Integrated Marketing Masterclass | Marketing Training in Des Moines

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Integrated Marketing Training

Des Moines

Equips delegates with the skills to seamlessly integrate various marketing channels
Gain hands-on experience in utilising diverse marketing tools and strategies
Stay ahead in the dynamic marketing landscape by covering the latest trends

Dates & Prices Dates & Prices

Course information

Integrated Marketing Masterclass Outline

Module 1: Fundamentals of Integrated Marketing

Introduction to Integrated Marketing
Use of Integrated Marketing
Why Integrated Marketing is Important?
Guidelines to Create an Integrated Marketing Strategy
Integrate Marketing Efforts and Realize the Benefits

Module 2: Integrated Marketing Strategy

Integrated Marketing Vs Omnichannel Marketing
Benefits of Integrated Marketing
Implement Integrated Marketing Strategy
Components of Integrated Marketing Strategy
Skills Needed for Integrated Marketing

Module 3: Integrated Marketing Communication

What is IMC?
How to Identifying a Target Audience?
Purpose of Integrated Marketing Communication
Different Approaches

Module 4: Steps, Process, Tools of IMC

Integrated Marketing Communication Planning Process
Beneficial Integrated Marketing Communication Tools
Emerging Tools of IMC
What are the Major Steps in IMC Planning Model?

Module 5: Role of Creativity in Integrated Marketing

What is Creativity Process?
Five-Step Model of Creativity Process
Dimensions of Creativity

Module 6: Content Distribution Strategy

What is Content Distribution?
Social Media Content Distribution
Content Types for Distribution
Content Distribution Channels
How to Build a Content Distribution Strategy?

Module 7: Enough Time

Timing Adjustable
Pause, Stop, and Hide
No Timing
Interruption
Re-Authenticating

Module 8: Seizures

Flashes
Below Threshold

Module 9: Navigable

Bypass Blocks
Page Titled
Focus Order
Link Purpose
Multiple Ways
Headings and Labels
Focus Visible
Location
Link Purpose
Section Headings

Module 10: Readable

Language of Page
Language of Parts
Unusual Words
Abbreviations
Reading Level
Pronunciation

Module 11: Predictable

On Focus
On Input
Consistent Navigation
Consistent Identification
Change on Request

Module 12: Input Assistance

Error Identification
Labels or Instructions
Error Suggestion
Error Prevention
- Legal
- Financial
- Data

Module 13: Compatible

Parsing
Name, Role, and Value
Conformance

Who should attend this Integrated Marketing Masterclass?

This Integrated Marketing Masterclass in Des Moines is designed for individuals or professionals who are interested in optimizing their marketing efforts for maximum impact across various channels. This course can particularly benefit professionals such as:

Content Creators
Digital Marketers
Marketers and Sales Professionals
Business Owners and Entrepreneurs
Communication Professionals
Product Managers
Freelancers

Prerequisites of the Integrated Marketing Masterclass

There are no formal prerequisites for this Integrated Marketing Masterclass.

Integrated Marketing Masterclass Overview

Integrated marketing is a strategic approach that harmoniously combines various promotional channels and communication methods shown in this course in Des Moines to convey a cohesive and unified brand message. By seamlessly integrating traditional advertising, digital marketing, public relations, and other communication channels, businesses create a synergistic and consistent brand image across diverse platforms.

Understanding the intricacies of Integrated Marketing is crucial for professionals aiming to master the art of reaching audiences seamlessly across diverse platforms. From marketing executives to entrepreneurs, anyone involved in shaping brand narratives and strategies can benefit significantly from this course in Des Moines.

In this 1-day training in Des Moines by The Knowledge Academy, delegates will gain practical insights and hands-on experience in crafting and executing integrated marketing plans. This course covers everything from harnessing the power of digital platforms to the psychology behind consumer behavior, providing delegates with a holistic understanding of the contemporary marketing landscape.

Course Objectives

To comprehend the significance of Integrated Marketing in today's business environment
To master the art of creating cohesive brand narratives across various marketing channels
To understand the role of data analytics in optimizing Integrated Marketing strategies
To develop skills in crafting compelling messages tailored to different platforms
To explore the latest trends and innovations shaping the field of Integrated Marketing
To gain hands-on experience in designing and executing an Integrated Marketing plan

Upon completion, delegates in Des Moines will emerge with a well-rounded skill set, ready to navigate the complexities of modern marketing. They will be equipped to create and implement integrated marketing strategies that seamlessly connect with audiences, enhance brand visibility, and drive business success in today's competitive market.

What’s included in this Integrated Marketing Masterclass?

World-Class Training Sessions from Experienced Instructors
Integrated Marketing Certificate
Digital Delegate Pack

Why choose us

Our Des Moines venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

The city of West Des Moines is located in the state of Iowa in the Polk, Dallas, Warren counties. West Des Moines is the 10th most populated city in Iowa; with an estimated 57,000 residents. The city was rated 94^th in the "100 Best Places to Live and Launch" by Money Magazine. The unemployment rate for West Des Moines currently stands at just over 2%. This is a vast improvement on the unemployment conditions of the previous year when the rate stood at just over 3%. West Des Moines has a total of 14 schools; 9 elementary schools, 2 junior high schools, and 1 high school, with a second high school for freshmen only, and an alternative high school. West Des Moines also has a few private schools including the Dowling Catholic High School and the Iowa Christian Academy.

Address

Hub Tower
699 Walnut Street
4^th Floor
Des Moines
Iowa
50309

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Integrated Marketing Masterclass | Marketing Training in Des Moines. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Integrated Marketing Masterclass | Marketing Training in Des Moines, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Bilar was an excellent trainer

Lauren Radford

Integrated Marketing Masterclass | Marketing Training in Des Moines FAQs

What is Integrated Marketing Training?

Integrated Marketing Training is a comprehensive course designed to educate individuals on the seamless coordination and integration of various marketing channels, strategies, and communication tools.

What are the benefits of attending the Integrated Marketing Courses?

Attending Integrated Marketing Courses provides delegates with a strategic understanding of how to synchronise and optimise diverse marketing channels. This not only fosters a more holistic and efficient approach to marketing but also equips professionals with the skills needed to adapt to the evolving landscape, ensuring they stay at the forefront of effective and integrated marketing practices.

Are there any prerequisites to attend this Integrated Marketing Course?

There are no formal prerequisites to attend this course.

Who should attend this Integrated Marketing Course?

The Knowledge Academy's Integrated Marketing Course is designed for those who want to become a responsible manager of the marketing planning process.

Do you offer support for the course?

We can provide support via phone & email prior to attending, during and after the course.

What is included in the Integrated Marketing Training Course?

The Integrated Marketing Course includes a digital delegate pack consisting of world-class training sessions and a certificate upon completion.

What is the duration of this course?

The duration of this course is 1 day.

How long until I receive the course confirmation details?

Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts.

What is the cost/training fees for Integrated Marketing Training in Des Moines?

The training fees for Integrated Marketing Trainingin Des Moines starts from $1295

Which is the best training institute/provider of Integrated Marketing Training in Des Moines?

The Knowledge Academy is the Leading global training provider for Integrated Marketing Training.

What are the best Marketing Courses courses in Des Moines?

Please see our Marketing Courses courses available in Des Moines

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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