Marketing Research Training in Des Moines

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Marketing Research Training

Des Moines

Expert-led Marketing Research Training for profound insights
Hands-on experience in real-world market research scenarios
Tailored modules for all levels of expertise

Dates & Prices Dates & Prices

Course information

Marketing Research Masterclass Course Outline

Module 1: Introduction to Marketing Research

Who Needs Market Research?
New Roles for Market Research
Effect of Regional Culture on the Use of Market Research
Use of Market Research in Business Models and Frameworks
Consumer and Business-to-Business Market Research
Scope of Market Research Information
Quantitative and Qualitative Research
Market Research Process
Organization of Market Research

Module 2: Market Research Design

What is Worth Researching?
Market Research Suppliers
Market Research Brief: A Statement of the Problem/Opportunity
Market Research Proposal: The Return of Brief (ROB)
Information Required
Accuracy
Budget
Timetable
What to Expect in a Proposal (Return of Brief)?

Module 3: Uses of Market Research

Understanding Markets and Customers
Understanding and Developing the Offer
Positioning the Brand and Communications

Module 4: Qualitative Research

What is Qualitative Research?
Tools of Qualitative Research
When to Use Qualitative Research
Uses of Qualitative Research

Module 5: Quantitative Research

What is Quantitative Research?
Determining the Size of the Sample
Tools of Quantitative Researcher
What is Quantitative Research Used for?
Analyzing Quantitative Research

Module 6: Using Market Research to Segment Markets

Why Use Market Segmentation?
Types of Segment Approach Qualitative/Judgement-Based Approach
Quantitative Methods
Successfully Embedding Segmentation Within a Client Organization

Module 7: Using Market Research Improve a Brand Position

Research at the Birth (and Re-Birth) of a Brand
Researching New Visual Identities
Brand Health Monitoring
Other Topics Covered as Part of Brand Tracking Studies
Research Design of Brand Tracking Studies
Brand Positioning
Valuing Brands Equity

Module 8: International Market Research

Seeing Things More Clearly
Structure of the Global Market Research Industry
Response Rates Internationally
Measuring Attitudes Across Nations
Coordinating Multi-Country Studies
Using Desk Research (Secondary Research) to Carry Out International Market Research

Who Should Attend the Marketing Research Training Course?

The Marketing Research Training in Des Moines is designed for professionals who want to strengthen their knowledge and expertise in the field of market research. This course will benefit various professional roles, such as:

Market Research Analysts
Marketing Managers
Product Managers
Brand Managers
Business Development Managers
Consumer Insights Specialists
Strategic Planners
Marketing Consultants

Prerequisites of the Marketing Research Training Course

There are no formal prerequisites to attend the Marketing Research Training. However, a basic knowledge of research methods and statistics would be beneficial.

Marketing Research Training Course Overview

Market Research aids in the discovery of new clients for the business. It is the process of determining the viability of a new product or service by conducting direct customer research. Marketing Research Courses in Des Moines play a pivotal role in equipping professionals with essential skills to navigate the dynamic landscape of business. In today's data-driven world, Marketing Research is a cornerstone, providing insights critical for informed decision-making and strategic planning.

Understanding Marketing Research is indispensable for professionals across diverse industries, including Marketers, Analysts, and Business Strategists. Mastery of this subject through the course in Des Moines empowers individuals to extract valuable insights from data, ensuring they make informed decisions that align with market demands and trends.

In a concise 1-day training in Des Moines session by the Knowledge Academy, the Marketing Research Training aims to equip delegates with practical skills to conduct effective market research. Through interactive sessions and real-world case studies, professionals will learn to leverage data to drive marketing strategies, making informed decisions crucial for business success.

Course Objectives

To understand the fundamentals of market research methodologies
To learn how to design and implement effective surveys and data collection strategies
To analyze and interpret data to derive actionable insights
To explore the role of market research in shaping marketing strategies
To gain hands-on experience in using market research tools and techniques
To develop the skills to present research findings in a compelling and impactful manner

Upon completion of the Marketing Research Course, delegates in Des Moines will emerge with a comprehensive understanding of market research, enabling them to make data-driven decisions that enhance their marketing strategies and contribute to overall business success.

What’s included in this Marketing Research Training Course?

World-Class Training Sessions from Experienced Instructors
Marketing Research Certificate
Digital Delegate Pack

Why choose us

Our Des Moines venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

The city of West Des Moines is located in the state of Iowa in the Polk, Dallas, Warren counties. West Des Moines is the 10th most populated city in Iowa; with an estimated 57,000 residents. The city was rated 94^th in the "100 Best Places to Live and Launch" by Money Magazine. The unemployment rate for West Des Moines currently stands at just over 2%. This is a vast improvement on the unemployment conditions of the previous year when the rate stood at just over 3%. West Des Moines has a total of 14 schools; 9 elementary schools, 2 junior high schools, and 1 high school, with a second high school for freshmen only, and an alternative high school. West Des Moines also has a few private schools including the Dowling Catholic High School and the Iowa Christian Academy.

Address

Hub Tower
699 Walnut Street
4^th Floor
Des Moines
Iowa
50309

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Research Training in Des Moines. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Marketing Research Training in Des Moines, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Vikram was polite, personable, and had all of the positive characteristics you could ask for in a personality. His detail in the training and content matched this, he was thorough, patient, and provided helpful examples to aid his explanations. From my perspective, he seems like a real asset.

Kieran Simmonds

Marketing Research Training in Des Moines FAQs

What is Market Research Training?

Market Research Training equips individuals with skills to collect, analyze, and interpret data essential for informed business decisions. It covers methodologies, tools, and practical applications in diverse market scenarios.

What duties and obligations come with certification in Market Research Training?

Upon certification, you'll assume responsibilities such as conducting research, analyzing data, and providing strategic insights to drive informed business decisions in diverse market environments.

Are there any prerequisites for taking the Market Research Training?

There are no prerequisites required for the Market Research Training.

What level of expertise do the instructors possess in delivering the Marketing Research Course?

Our instructors bring extensive industry experience and expertise to ensure a comprehensive and insightful Marketing Research Course.

What salary can individuals anticipate upon completing Market Research Training Certification?

Upon certification in Market Research Training, professionals can expect competitive salaries, with earning potential influenced by experience, industry, and geographic location.

What abilities will I develop through Market Research Certification?

Market Research Certification hones skills in data analysis, survey design, and market trend interpretation, empowering you with the expertise to make informed business decisions.

How long does the Market Research Course take?

The duration of this Market Research Course spans 1 day.

Is there a deadline for completing the Market Research Course?

No, there is no set time limit. You can complete the Market Research Course at your own pace, allowing for flexibility to accommodate your schedule and learning preferences.

In what ways does The Knowledge Academy help throughout the duration of the Market Research Course?

The Knowledge Academy provides continuous support through expert guidance, personalized mentoring, and an interactive learning environment, ensuring a seamless and enriching Market Research training experience.

Is there anticipated future demand for Market Researchers?

Yes, as businesses increasingly rely on data-driven insights, the demand for skilled market researchers is expected to grow, ensuring continued relevance and opportunities in the field.

What is the cost/training fees for Marketing Research Training in Des Moines?

The training fees for Marketing Research Trainingin Des Moines starts from $1295

Which is the best training institute/provider of Marketing Research Training in Des Moines?

The Knowledge Academy is the Leading global training provider for Marketing Research Training.

What are the best Marketing Courses courses in Des Moines?

Please see our Marketing Courses courses available in Des Moines

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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