Course information

MarTech Training Course Outline

Module 1: Reimagining Marketing

  • What is MarTech and How it is Changing Marketing
  • Connected Customer Experience
  • Leveraging Micro Moments in the Customer Journey
  • Marketer of Future
  • Customer Single View
  • Hyper Personalization
  • Redefining Customer Experience through Experiential Marketing

Module 2: Selection of the MarTech Tool Stack

  • Paradox of Choice
  • Beware of the Shiny Object Syndrome
  • Create and Manage the Ideal Stack

Module 3: Governance

  • Measuring ROI
  • Why do MarTech Failures Happen?
  • Getting the People Ready

Module 4: Trends in Marketing Technology

  • Introduction
  • ‘No Code’ Citizen Creators
  • Platforms, Networks, and Marketplaces
  • Great App Explosion
  • From Big Data to Big Ops
  • Harmonizing Humans + Machines

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Who Should Attend the MarTech Training Course?

The MarTech Training Course, short for Marketing Technology Training in Boston, is designed for professionals seeking to enhance their skills and understanding of the rapidly evolving landscape of marketing technology. This course will benefit the following professionals:

  • Digital Marketing Managers
  • Marketing Analysts
  • Marketing Automation Specialists
  • Data Scientists
  • Marketing Technologists
  • E-commerce Managers
  • Customer Relationship Managers
  • Advertising Executives

Prerequisites of the MarTech Training Course

There are no formal prerequisites to attend the MarTech Training Course. However, a basic knowledge of marketing would be beneficial.

MarTech Training Course Overview

Marketing Courses in Boston have become pivotal in today's dynamic business landscape, serving as a compass for professionals navigating the intricacies of modern marketing practices. In the realm of Marketing Courses, MarTech Training, with its focus on marketing technology, emerges as a crucial element in staying ahead.

For professionals seeking a competitive edge, mastering MarTech with this course in Boston is imperative. Marketing enthusiasts, especially those in roles involving digital strategy, data analytics, and campaign management, should aim at becoming proficient in MarTech for comprehensive skill development.

In a swift one-day training in Boston session by the Knowledge Academy, delegates will delve into the intricacies of MarTech, gaining practical insights into leveraging technology for marketing success. This intensive course ensures that participants grasp the essentials of implementing marketing technologies seamlessly into their strategies, enhancing their overall proficiency in the field.

Course Objectives

  • To understand the role of technology in modern marketing practices
  • To explore various marketing technology tools and platforms
  • To analyze data effectively for informed decision-making
  • To integrate marketing technology into overall business strategies
  • To optimize marketing campaigns through tech-driven solutions
  • To stay updated on the latest trends and innovations in MarTech

Upon completion of the MarTech Training, delegates in Boston will emerge with a comprehensive skill set, empowered to navigate the evolving marketing landscape with confidence. They will be equipped to harness the power of marketing technology, elevating their strategic impact and contributing significantly to the success of their organizations.

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What’s included in this MarTech Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • MarTech Certificate
  • Digital Delegate Pack

Why choose us

Our Boston venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Boston is the capital city of the state of Massachusetts, USA. It has an estimated population of 655,000 people, making it the 24th largest city in America. Boston is one of the oldest cities in America and was the battle ground for many key events in the American Revolution, such as the Boston Tea Party and the Battle of Bunker Hill.

Education in the USA is provided by both public and private schools, and is mandatory until the age of 16.  Pupils conducting their schooling within the USA start off at preschool, followed by elementary school, then middle school, before finishing at high school.  At age 18, US citizens are able to engage in higher education.  Higher education in the USA normally comes in the form of a college, undergraduate school, or a community college – that latter of which doesn’t normally cost anything to attend.  Candidates participating in a course at a college will gain credits towards a bachelor’s degree, whilst candidates participating a course at a community college will be earning credits in order to achieve an associate’s degree.

Boston was home to Americas first public school, Boston Latin School. Boston also operates the United States' second oldest public high school, and its oldest public elementary school.

Boston is considered to be an international area of higher education and medicine. Some of the most famous universities in America and indeed the world are located in Boston. It is the home of both Harvard and MIT (Massachusetts Institute of Technology). These are the top two universities in the world. Universities, research institutes and hospitals receive more funding in Boston than any other are in America. In 2013 they received around $1.8 billion.

Harvard was established in 1636 and is a private Ivy League research university. It is the United States oldest institute of higher education. Harvard has had eight United States presidents graduate from the university. This includes current U.S president Barack Obama.                                                                                                                             

At The Knowledge Academy we offer over 50,000 classroom based training courses in the United States, including popular locations such as Boston. 

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Address

Prudential Tower

800 Boylston Street

16th Floor

Massachusetts 02199 

Boston, 

United States

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Marketing Training | MarTech Training in Boston. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Marketing Training | MarTech Training in Boston, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Marketing Training | MarTech Training in Boston FAQs

MarTech Training focuses on equipping professionals with the skills to leverage marketing technology effectively. It covers various tools and platforms, enabling delegates to boost their marketing strategies, improve customer engagement, and drive data-driven campaign decision-making.
There are no formal prerequisites to attend the MarTech Training. However, a basic knowledge of marketing would be beneficial.
The MarTech Training is ideal for marketing professionals, digital marketers, data analysts, and business owners looking to enhance their understanding of marketing technology. It benefits anyone leveraging innovative tools and strategies to optimise marketing efforts and drive results.
Yes, The Knowledge Academy offers 24/7 support via phone & email before attending, during, and after MarTech Training Course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this MarTech Training, delegates will have intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion, ensuring you gain practical experience and in-depth knowledge.
This MarTech Training takes 1-day to complete during which delegates in intensive learning sessions that cover various course topics.
Upon completing a MarTech Training, you'll unlock various job opportunities in digital marketing, marketing analytics, customer relationship management, and marketing automation. Roles such as Marketing Technologist, Digital Marketing Manager, and Data Analyst will be within your reach, enhancing your career prospects.
Completing MarTech training can significantly enhance your earning potential. According to industry data, marketing technology professionals have a median salary of $128,643, with senior management roles earning up to $199,653.
MarTech certifications are increasingly popular, reflecting the rapid growth of the marketing technology industry. As businesses seek professionals skilled in integrating marketing and technology, these certifications are becoming essential for career advancement.
Hyper-personalisation refers to the use of advanced data analytics and artificial intelligence to modify products, services, and experiences to individual preferences and behaviours. This approach increases customer engagement and satisfaction by delivering highly relevant and customised interactions in real-time.
Completing MarTech Training is designed to be straightforward and accessible, providing clear instruction and practical insights. The structured format and supportive resources help delegates grasp concepts easily, making it an effective and engaging experience for those looking to enhance their marketing technology skills.
Absolutely, learning MarTech is valuable as it equips you with essential skills to effectively leverage technology in marketing strategies. It enhances your ability to analyse data, automate processes, and ultimately improve customer engagement and ROI in an increasingly digital landscape.
After completing the MarTech Course, the next step is to apply the knowledge gained by implementing marketing technology strategies in real-world scenarios. Engaging in advanced courses or certifications in data analytics or digital marketing can further enhance your expertise.
MarTech can significantly enhance your career by equipping you with essential digital marketing skills. These skills enable you to analyse data effectively, automate marketing processes, and improve customer engagement. This knowledge makes you an asset in today’s technology-driven business landscape.
The Knowledge Academy in Boston stands out as a prestigious training provider for MarTech Online Course known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
To register for the course, visit The Knowledge Academy's website, navigate to the course page, and click on the registration button. Fill in the required details, select your preferred schedule, and complete the payment process.
MarTech certifications typically remain valid indefinitely, as they are awarded upon course completion without an expiration date. However, to stay current with evolving marketing technologies, it's recommended to engage in ongoing professional development and training.
By finishing the MarTech Course, you will gain vital skills in digital marketing technologies, data analysis, marketing automation, and customer relationship management. Additionally, you will learn to effectively integrate diverse marketing tools to improve campaign performance and foster business growth.
The training fees for MarTech Trainingin Boston starts from $1295
The Knowledge Academy is the Leading global training provider for MarTech Training.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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