Course information

Pay Per Click (PPC) Training Course Outline

Module 1: Introduction to Pay Per Click

  • What is Pay Per Click (PPC)?
  • How Does Pay Per Click Advertising Work?
  • Types of Pay Per Click
    • Search PPC
    • Display PPC

Module 2: PPC Terminology

  • Key Terminologies of PPC

Module 3: PPC Campaign Types

  • Types of PPC Campaigns
    • Paid Search Marketing
    • Display Advertising
    • Social Media Advertising
    • Retargeting PPC Advertising
    • Price Comparison Website Advertising
    • Affiliate Marketing

Module 4: Understanding Google AdWords

  • Introduction
  • Benefits of Google AdWords
    • AdWords Works Faster than SEO
    • Increase Brand Awareness
    • Measure Your Performance Consistently
    • Explore More Using Your Ads
    • Tackle Your Competition Better

Module 5: AdWords Campaigns Creation

  • Creating a Google Ads Campaign
    • Get a Google Ads Account
    • Set Up Your Campaign Goals
    • Complete the "Describe Your Business" Section
    • Designate Your Geographic Area
    • Setup Keywords
    • Write Your Ad
    • Set Your Ad Budget
    • Complete the "Budget and Review" Section
    • Double Check Your Double Check
    • Setup Billing
    • Submit

Module 6: Calculating Campaign ROI Metrics

  • Overview
  • Key Elements in Marketing ROI Calculations
    • Total Revenue
    • Gross Profit
    • Net Profit

Module 7: Google AdWords Dashboard

  • Overview
    • Creating a Dashboard
    • Adding a Scorecard
    • Adding a Table or Chart
    • Adding a Note
    • Sharing Your Dashboard

Module 8: Bid Strategy

  • Overview
    • Automated Bidding
    • How to Select the Right Bidding Strategy?

Module 9: Selecting Keywords

  • Overview
    • User Journeys to Identifying Target Keywords

Module 10: Social Media Platforms Ads

  • Social Media Platforms Ads Overview
    • How can Social Media Help Business?
    • How to Find Influential Tweeters?
    • Building Connections and Recommendations

Show moredowndown

Who should attend this Pay Per Click (PPC) Training? 

The Pay Per Click (PPC) Training in Bellevue is tailored for individuals and professionals seeking to enhance their expertise in Pay Per Click advertising. This course can benefit a wide range of professionals, including:

  • Digital Marketers
  • Business Owners
  • Marketing Managers
  • Advertising Professionals
  • E-Commerce Professionals
  • Digital Strategists
  • Marketing Consultants

Prerequisites of the Pay Per Click (PPC) Training

There are no formal prerequisites for this Pay Per Click (PPC) Training Course in Bellevue.

Pay Per Click (PPC) Training Course Overview

Marketing Courses have evolved to encompass dynamic strategies such as Pay Per Click (PPC), a topic of increasing relevance in the digital age. This PPC Course in Bellevue explores the intricacies of PPC, providing professionals with a powerful tool to enhance their digital marketing repertoire.

Understanding PPC is crucial for marketing professionals looking to stay competitive in the online landscape. Mastery of this subject is particularly valuable for digital marketers, advertising specialists, and business owners aiming to maximize their online visibility and return on investment.

In this 1-day PPC Course by The Knowledge Academy in Bellevue, delegates will delve into the nuances of PPC, gaining practical insights and skills essential for effective digital advertising campaigns. This training equips participants with the knowledge to navigate the dynamic world of online advertising, making their marketing efforts more targeted, efficient, and result-driven.

Course Objectives

  • To comprehend the fundamentals of Pay Per Click advertising
  • To explore strategies for effective PPC campaign planning and execution
  • To understand the role of keywords and ad placements in PPC
  • To learn how to analyze and optimize PPC campaigns for better performance
  • To gain insights into budgeting and bidding strategies for maximum ROI
  • To understand the metrics and analytics associated with PPC advertising

Upon completion of this PPC Course in Bellevue, delegates will be empowered to strategically implement PPC campaigns, optimize ad spend, and achieve tangible results in the competitive digital marketing landscape. This newfound expertise will undoubtedly enhance their professional capabilities and contribute to the overall success of their marketing endeavors.

Show moredowndown

What’s included in this Pay Per Click (PPC) Training?

  • World-Class Training Sessions from Experienced Instructors   
  • Pay Per Click (PPC) Certificate
  • Digital Delegate Pack

Why choose us

Our Bellevue venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Bellevue is a city in the state of Washington, it has an estimated population of 122,000 people. In 2008 the city was voted as the best place to live and launch a business. The name of the city mean “Beautiful View” in French. Education in the USA is provided by both public and private schools, and is mandatory until the age of 16.  Pupils conducting their schooling within the USA start off at preschool, followed by elementary school, then middle school, before finishing at high school.  At age 18, US citizens are able to engage in higher education.  Higher education in the USA normally comes in the form of a college, undergraduate school, or a community college – that latter of which doesn’t normally cost anything to attend.  Candidates participating in a course at a college will gain credits towards a bachelor’s degree, whilst candidates participating a course at a community college will be earning credits in order to achieve an associate’s degree. There are four main public high schools in the city that are run by the Bellevue School District. All four schools have consistently ranked highly in a list of the best schools in the country. With 2 out of 4 being ranked inside the top 100 public high schools in the nations. Bellevue is home to Bellevue College and City University of Seattle. This is a private, not for profit university that enrols around 8,000 pupils. The university has schools such as, the school of management, education, arts and science. At The Knowledge Academy we offer over 50,000 classroom based training courses in the United States, including popular locations such as Battle Creek.

Show moredown

Address

Redmond Center
2018 156th Avenue, N.E
Building F, Suite 100
Bellevue
Washington
98007

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Pay Per Click (PPC) Training in Bellevue. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Pay Per Click (PPC) Training in Bellevue, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

tailored_learning_experience

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

budget

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

team_building

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

monitor_progress

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Pay Per Click (PPC) Training in Bellevue FAQs

To become a PPC Specialist, gain expertise in digital marketing, acquire certifications like Google Ads, and develop analytical skills while building a successful campaign portfolio. Seek practical experience through internships or entry-level positions.
For beginners to acquire PPC knowledge, start by learning digital marketing fundamentals, explore online resources and tutorials, gain hands-on experience through small campaigns, and stay updated on industry trends and best practices. The Knowledge Academy’s PPC Training provides the best head start to the delegates to start a career in the industry.
The main features of the PPC course include comprehensive coverage of digital advertising principles, hands-on experience with platforms like Google Ads, practical insights into campaign optimization, and guidance on analytics and data interpretation for effective pay-per-click strategies.
No prerequisites are required for this PPC Training Course.
Pay Per Click (PPC) advertising can be highly effective, providing targeted visibility and immediate results. Its success depends on strategy, budget allocation, and continuous optimization to ensure relevant ad placements and maximize return on investment.
Companies across various industries, including e-commerce, technology, finance, and retail, typically employ PPC Specialists. Digital marketing agencies and businesses with online presence often seek PPC expertise to manage and optimize their pay-per-click advertising campaigns. Professionals with a background in attending PPC Courses can expect great career growth and advancement.
We can provide support via phone & email prior to attending, during and after the course.
This PPC Course spans across a duration of 1 day.
Pay Per Click (PPC) is a crucial digital marketing strategy that allows advertisers to bid for placement in search engine results. Its significance lies in its cost-effectiveness, as advertisers only pay when users click on their ads, ensuring a measurable return on investment.
The crucial elements of Pay per Click include keyword research, ad creation, bid management, and landing page optimization. Keyword research ensures ads target relevant search terms, while compelling ad creation captures user attention. Bid management involves setting competitive bids to secure ad placements, and landing page optimization ensures a seamless user experience post-click.
The training fees for Pay Per Click (PPC) Trainingin Bellevue starts from $1295
The Knowledge Academy is the Leading global training provider for Pay Per Click (PPC) Training.
Show more down

Why choose us

icon

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

icon

Many delivery methods

Flexible delivery methods are available depending on your learning style.

icon

High quality resources

Resources are included for a comprehensive learning experience.

barclays Logo
deloitte Logo
Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

santander logo
bmw Logo
Google Logo

Looking for more information on Marketing Courses?

backBack to course information

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on +1 7204454674 and speak to our training experts, we should be able to help you with your requirements.

cross

BIGGEST
Christmas SALE!

red-starWHO WILL BE FUNDING THE COURSE?

close

close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

close

close

Press esc to close

close close

Back to course information

Thank you for your enquiry!

One of our training experts will be in touch shortly to go overy your training requirements.

close close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.