Pay Per Click (PPC) Training in Las Vegas

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Pay Per Click (PPC) Training

Las Vegas

Get a solid grasp on the fundamentals of PPC advertising with our PPC Training
Develop skills in crafting compelling and effective ad copy that attracts attention

Dates & Prices Dates & Prices

Course information

Pay Per Click (PPC) Training Course Outline

Module 1: Introduction to Pay Per Click

What is Pay Per Click (PPC)?
How Does Pay Per Click Advertising Work?
Types of Pay Per Click
- Search PPC
- Display PPC

Module 2: PPC Terminology

Key Terminologies of PPC

Module 3: PPC Campaign Types

Types of PPC Campaigns
- Paid Search Marketing
- Display Advertising
- Social Media Advertising
- Retargeting PPC Advertising
- Price Comparison Website Advertising
- Affiliate Marketing

Module 4: Understanding Google AdWords

Introduction
Benefits of Google AdWords
- AdWords Works Faster than SEO
- Increase Brand Awareness
- Measure Your Performance Consistently
- Explore More Using Your Ads
- Tackle Your Competition Better

Module 5: AdWords Campaigns Creation

Creating a Google Ads Campaign
- Get a Google Ads Account
- Set Up Your Campaign Goals
- Complete the "Describe Your Business" Section
- Designate Your Geographic Area
- Setup Keywords
- Write Your Ad
- Set Your Ad Budget
- Complete the "Budget and Review" Section
- Double Check Your Double Check
- Setup Billing
- Submit

Module 6: Calculating Campaign ROI Metrics

Overview
Key Elements in Marketing ROI Calculations
- Total Revenue
- Gross Profit
- Net Profit

Module 7: Google AdWords Dashboard

Overview
- Creating a Dashboard
- Adding a Scorecard
- Adding a Table or Chart
- Adding a Note
- Sharing Your Dashboard

Module 8: Bid Strategy

Overview
- Automated Bidding
- How to Select the Right Bidding Strategy?

Module 9: Selecting Keywords

Overview
- User Journeys to Identifying Target Keywords

Module 10: Social Media Platforms Ads

Social Media Platforms Ads Overview
- How can Social Media Help Business?
- How to Find Influential Tweeters?
- Building Connections and Recommendations

Who should attend this Pay Per Click (PPC) Training?

The Pay Per Click (PPC) Training in Las Vegas is tailored for individuals and professionals seeking to enhance their expertise in Pay Per Click advertising. This course can benefit a wide range of professionals, including:

Digital Marketers
Business Owners
Marketing Managers
Advertising Professionals
E-Commerce Professionals
Digital Strategists
Marketing Consultants

Prerequisites of the Pay Per Click (PPC) Training

There are no formal prerequisites for this Pay Per Click (PPC) Training Course in Las Vegas.

Pay Per Click (PPC) Training Course Overview

Marketing Courses have evolved to encompass dynamic strategies such as Pay Per Click (PPC), a topic of increasing relevance in the digital age. This PPC Course in Las Vegas explores the intricacies of PPC, providing professionals with a powerful tool to enhance their digital marketing repertoire.

Understanding PPC is crucial for marketing professionals looking to stay competitive in the online landscape. Mastery of this subject is particularly valuable for digital marketers, advertising specialists, and business owners aiming to maximize their online visibility and return on investment.

In this 1-day PPC Course by The Knowledge Academy in Las Vegas, delegates will delve into the nuances of PPC, gaining practical insights and skills essential for effective digital advertising campaigns. This training equips participants with the knowledge to navigate the dynamic world of online advertising, making their marketing efforts more targeted, efficient, and result-driven.

Course Objectives

To comprehend the fundamentals of Pay Per Click advertising
To explore strategies for effective PPC campaign planning and execution
To understand the role of keywords and ad placements in PPC
To learn how to analyze and optimize PPC campaigns for better performance
To gain insights into budgeting and bidding strategies for maximum ROI
To understand the metrics and analytics associated with PPC advertising

Upon completion of this PPC Course in Las Vegas, delegates will be empowered to strategically implement PPC campaigns, optimize ad spend, and achieve tangible results in the competitive digital marketing landscape. This newfound expertise will undoubtedly enhance their professional capabilities and contribute to the overall success of their marketing endeavors.

What’s included in this Pay Per Click (PPC) Training?

World-Class Training Sessions from Experienced Instructors
Pay Per Click (PPC) Certificate
Digital Delegate Pack

Why choose us

Our Las Vegas venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Las Vegas is situated within Nevada, as well as it being recognised as a major resort city it is also within the top three cities in the United States for meetings, business and conventions destinations. Las Vegas was founded in 1905 however wasn’t recognised as a city until 1911. Vegas or the City of Las Vegas as the city is otherwise known as, is home to around 603,488 people and the metropolitan population is around 2,027,828 people, leaving Las Vegas ranked within the United States most populous cities coming in at number 29. Primary and Secondary schools are either private schools such as the St. Viator School, Faith Lutheran Jr/Sr High School, Alexander Dawson School, The Meadows School and the Bishop Gorman High School or they are public schools which are overlooked by the Clark County School District. The colleges and universities play a big part within the higher education system in Las Vegas with again both private and public colleges and universities as an option available to students. The Universities and colleges include the University of Nevada, Las Vegas, College of Southern Nevada, as well as these students also have other options close by these being Touro University Nevada, Roseman University of Health Sciences, University of Nevada, Reno and Nevada State College. The University of Nevada, Las Vegas which was established in 1957 is one of the public universities and taught around 715 students on a doctoral degree and roughly 4,010 on a postgraduate and 23,813 on an undergraduate’s course in 2014. Students are given the opportunity to be able to take masters, bachelors, doctoral and undergraduate degrees. Subjects which the different universities and colleges offer can include fine arts, health sciences, architecture, dental medicine, nursing, business, law, sciences, nursing, public affairs, social work, engineering, medical health sciences, sports and pharmacy most of which either come under a two year or four year programme.

Address

Howard Hughes Parkyway
3960 Howard Hughes Parkway
Suite 500
Las Vegas
Nevada
89169

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Pay Per Click (PPC) Training in Las Vegas. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Pay Per Click (PPC) Training in Las Vegas, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Pay Per Click (PPC) Training in Las Vegas FAQs

What steps should I take to become a PPC Specialist?

To become a PPC Specialist, gain expertise in digital marketing, acquire certifications like Google Ads, and develop analytical skills while building a successful campaign portfolio. Seek practical experience through internships or entry-level positions.

What is the process for beginners to acquire PPC knowledge?

For beginners to acquire PPC knowledge, start by learning digital marketing fundamentals, explore online resources and tutorials, gain hands-on experience through small campaigns, and stay updated on industry trends and best practices. The Knowledge Academy’s PPC Training provides the best head start to the delegates to start a career in the industry.

What are the main features of the PPC Certification course?

The main features of the PPC course include comprehensive coverage of digital advertising principles, hands-on experience with platforms like Google Ads, practical insights into campaign optimization, and guidance on analytics and data interpretation for effective pay-per-click strategies.

What are the pre-requisites of PPC Training?

No prerequisites are required for this PPC Training Course.

How effective is Pay Per Click advertising?

Pay Per Click (PPC) advertising can be highly effective, providing targeted visibility and immediate results. Its success depends on strategy, budget allocation, and continuous optimization to ensure relevant ad placements and maximize return on investment.

What companies typically employ PPC Specialists?

Companies across various industries, including e-commerce, technology, finance, and retail, typically employ PPC Specialists. Digital marketing agencies and businesses with online presence often seek PPC expertise to manage and optimize their pay-per-click advertising campaigns. Professionals with a background in attending PPC Courses can expect great career growth and advancement.

Do you offer support for the course?

We can provide support via phone & email prior to attending, during and after the course.

What is the duration of this PPC Training Course?

This PPC Course spans across a duration of 1 day.

What is the significance of Pay Per Click in marketing?

Pay Per Click (PPC) is a crucial digital marketing strategy that allows advertisers to bid for placement in search engine results. Its significance lies in its cost-effectiveness, as advertisers only pay when users click on their ads, ensuring a measurable return on investment.

What are the crucial elements of Pay per Click?

The crucial elements of Pay per Click include keyword research, ad creation, bid management, and landing page optimization. Keyword research ensures ads target relevant search terms, while compelling ad creation captures user attention. Bid management involves setting competitive bids to secure ad placements, and landing page optimization ensures a seamless user experience post-click.

What is the cost/training fees for Pay Per Click (PPC) Training in Las Vegas?

The training fees for Pay Per Click (PPC) Trainingin Las Vegas starts from $1295

Which is the best training institute/provider of Pay Per Click (PPC) Training in Las Vegas?

The Knowledge Academy is the Leading global training provider for Pay Per Click (PPC) Training.

What are the best Marketing Courses courses in Las Vegas?

Please see our Marketing Courses courses available in Las Vegas

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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