Pay Per Click (PPC) Training in San Diego

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Pay Per Click (PPC) Training

San Diego

Get a solid grasp on the fundamentals of PPC advertising with our PPC Training
Develop skills in crafting compelling and effective ad copy that attracts attention

Dates & Prices Dates & Prices

Course information

Pay Per Click (PPC) Training Course Outline

Module 1: Introduction to Pay Per Click

What is Pay Per Click (PPC)?
How Does Pay Per Click Advertising Work?
Types of Pay Per Click
- Search PPC
- Display PPC

Module 2: PPC Terminology

Key Terminologies of PPC

Module 3: PPC Campaign Types

Types of PPC Campaigns
- Paid Search Marketing
- Display Advertising
- Social Media Advertising
- Retargeting PPC Advertising
- Price Comparison Website Advertising
- Affiliate Marketing

Module 4: Understanding Google AdWords

Introduction
Benefits of Google AdWords
- AdWords Works Faster than SEO
- Increase Brand Awareness
- Measure Your Performance Consistently
- Explore More Using Your Ads
- Tackle Your Competition Better

Module 5: AdWords Campaigns Creation

Creating a Google Ads Campaign
- Get a Google Ads Account
- Set Up Your Campaign Goals
- Complete the "Describe Your Business" Section
- Designate Your Geographic Area
- Setup Keywords
- Write Your Ad
- Set Your Ad Budget
- Complete the "Budget and Review" Section
- Double Check Your Double Check
- Setup Billing
- Submit

Module 6: Calculating Campaign ROI Metrics

Overview
Key Elements in Marketing ROI Calculations
- Total Revenue
- Gross Profit
- Net Profit

Module 7: Google AdWords Dashboard

Overview
- Creating a Dashboard
- Adding a Scorecard
- Adding a Table or Chart
- Adding a Note
- Sharing Your Dashboard

Module 8: Bid Strategy

Overview
- Automated Bidding
- How to Select the Right Bidding Strategy?

Module 9: Selecting Keywords

Overview
- User Journeys to Identifying Target Keywords

Module 10: Social Media Platforms Ads

Social Media Platforms Ads Overview
- How can Social Media Help Business?
- How to Find Influential Tweeters?
- Building Connections and Recommendations

Who should attend this Pay Per Click (PPC) Training?

The Pay Per Click (PPC) Training in San Diego is tailored for individuals and professionals seeking to enhance their expertise in Pay Per Click advertising. This course can benefit a wide range of professionals, including:

Digital Marketers
Business Owners
Marketing Managers
Advertising Professionals
E-Commerce Professionals
Digital Strategists
Marketing Consultants

Prerequisites of the Pay Per Click (PPC) Training

There are no formal prerequisites for this Pay Per Click (PPC) Training Course in San Diego.

Pay Per Click (PPC) Training Course Overview

Marketing Courses have evolved to encompass dynamic strategies such as Pay Per Click (PPC), a topic of increasing relevance in the digital age. This PPC Course in San Diego explores the intricacies of PPC, providing professionals with a powerful tool to enhance their digital marketing repertoire.

Understanding PPC is crucial for marketing professionals looking to stay competitive in the online landscape. Mastery of this subject is particularly valuable for digital marketers, advertising specialists, and business owners aiming to maximize their online visibility and return on investment.

In this 1-day PPC Course by The Knowledge Academy in San Diego, delegates will delve into the nuances of PPC, gaining practical insights and skills essential for effective digital advertising campaigns. This training equips participants with the knowledge to navigate the dynamic world of online advertising, making their marketing efforts more targeted, efficient, and result-driven.

Course Objectives

To comprehend the fundamentals of Pay Per Click advertising
To explore strategies for effective PPC campaign planning and execution
To understand the role of keywords and ad placements in PPC
To learn how to analyze and optimize PPC campaigns for better performance
To gain insights into budgeting and bidding strategies for maximum ROI
To understand the metrics and analytics associated with PPC advertising

Upon completion of this PPC Course in San Diego, delegates will be empowered to strategically implement PPC campaigns, optimize ad spend, and achieve tangible results in the competitive digital marketing landscape. This newfound expertise will undoubtedly enhance their professional capabilities and contribute to the overall success of their marketing endeavors.

What’s included in this Pay Per Click (PPC) Training?

World-Class Training Sessions from Experienced Instructors
Pay Per Click (PPC) Certificate
Digital Delegate Pack

Why choose us

Our San Diego venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

San Diego is the eighth-largest city in the United States with an estimated population of over 1.3 million. San Diego has been named ‘the birthplace of California’ as it is known to be the first city where Europeans (mainly Spaniards) settled. The city is famous for its guaranteed mild climate and its vast beaches.

San Diego’s dominant economic sectors include international trade, tourism and manufacturing inside and outside of the military. The city boasts some excellent educational facilities that specialise in biotechnology - these studies mainly take place in the University of California, San Diego (UC San Diego) along with the UCSD Medical Center. There are other Universities in San Diego such as; San Diego State University, University of San Diego, Ashford University and the National University. Some of San Diego’s most famous landmarks include Balboa Park which is a Zoo as well as 17 museums including USS Midway Museum and Mount Soledad.

Address

San Diego, California

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Pay Per Click (PPC) Training in San Diego. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Pay Per Click (PPC) Training in San Diego, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Pay Per Click (PPC) Training in San Diego FAQs

What steps should I take to become a PPC Specialist?

To become a PPC Specialist, gain expertise in digital marketing, acquire certifications like Google Ads, and develop analytical skills while building a successful campaign portfolio. Seek practical experience through internships or entry-level positions.

What is the process for beginners to acquire PPC knowledge?

For beginners to acquire PPC knowledge, start by learning digital marketing fundamentals, explore online resources and tutorials, gain hands-on experience through small campaigns, and stay updated on industry trends and best practices. The Knowledge Academy’s PPC Training provides the best head start to the delegates to start a career in the industry.

What are the main features of the PPC Certification course?

The main features of the PPC course include comprehensive coverage of digital advertising principles, hands-on experience with platforms like Google Ads, practical insights into campaign optimization, and guidance on analytics and data interpretation for effective pay-per-click strategies.

What are the pre-requisites of PPC Training?

No prerequisites are required for this PPC Training Course.

How effective is Pay Per Click advertising?

Pay Per Click (PPC) advertising can be highly effective, providing targeted visibility and immediate results. Its success depends on strategy, budget allocation, and continuous optimization to ensure relevant ad placements and maximize return on investment.

What companies typically employ PPC Specialists?

Companies across various industries, including e-commerce, technology, finance, and retail, typically employ PPC Specialists. Digital marketing agencies and businesses with online presence often seek PPC expertise to manage and optimize their pay-per-click advertising campaigns. Professionals with a background in attending PPC Courses can expect great career growth and advancement.

Do you offer support for the course?

We can provide support via phone & email prior to attending, during and after the course.

What is the duration of this PPC Training Course?

This PPC Course spans across a duration of 1 day.

What is the significance of Pay Per Click in marketing?

Pay Per Click (PPC) is a crucial digital marketing strategy that allows advertisers to bid for placement in search engine results. Its significance lies in its cost-effectiveness, as advertisers only pay when users click on their ads, ensuring a measurable return on investment.

What are the crucial elements of Pay per Click?

The crucial elements of Pay per Click include keyword research, ad creation, bid management, and landing page optimization. Keyword research ensures ads target relevant search terms, while compelling ad creation captures user attention. Bid management involves setting competitive bids to secure ad placements, and landing page optimization ensures a seamless user experience post-click.

What is the cost/training fees for Pay Per Click (PPC) Training in San Diego?

The training fees for Pay Per Click (PPC) Trainingin San Diego starts from $1295

Which is the best training institute/provider of Pay Per Click (PPC) Training in San Diego?

The Knowledge Academy is the Leading global training provider for Pay Per Click (PPC) Training.

What are the best Marketing Courses courses in San Diego?

Please see our Marketing Courses courses available in San Diego

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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