Course information

WhatsApp Marketing Training Course Outline

Module 1: Introduction to WhatsApp for Marketing

  • What is WhatsApp Marketing?
  • Benefits of Using WhatsApp for Marketing
  • WhatsApp’s Role in Modern Marketing
  • Differences Between WhatsApp Business and WhatsApp

Module 2: Develop WhatsApp Marketing Strategy

  • Learn the Opt-In Rules
  • Download WhatsApp Business App
  • Create a Business Profile
  • Promote WhatsApp Profile and Opt-In Users
  • Set Up Quick Replies
  • Use Automated Messages
  • Organise Contacts and Chat with Labels
  • Create Catalog of Products

Module 3: WhatsApp Template

  • What is a WhatsApp Template?
  • Types of WhatsApp Templates
  • Guidelines for Using WhatsApp Message Templates
  • Character Limitations and Formatting
  • Crafting Customised WhatsApp Message Templates

Module 4: Broadcasts and Group Messaging

  • What is WhatsApp broadcast and WhatsApp Group?
  • How to Broadcast a Message on WhatsApp?
  • Restrictions and Conditions
  • Maximising Sales with WhatsApp Broadcast Lists
  • Engaging Customers
  • WhatsApp’s Policies
  • Advanced Tactics for WhatsApp Business

Module 5: WhatsApp for Customer Service

  • Keep Customers Up-To-Date on Their Order Status
  • Manage Bookings and Reservations
  • Engage with Customers After the Sale
  • Automate WhatsApp Messaging for Real-Time Responses
  • Leverage Rich Media
  • Gather Insights Through Feedback
  • Global Customer Service for the Future

Module 6: Use WhatsApp as a Marketing Channel

  • Create WhatsApp Business Platform Account
  • Communication Platforms
  • Campaign Goals and Audience
  • Establish Entry Points
  • Design Campaign Message
  • Check Campaign’s Performance
  • Test, Iterate, Repeat

Module 7: Advanced Strategies and Future Projections

  • Conversational Marketing Revolution
  • Conversational Commerce
  • Integration of (AI) Chatbots
  • Heightened Awareness for Online Security
  • Customised Customer Experiences
  • E-Commerce Integration and Transactional Capabilities

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Who Should Attend this WhatsApp Marketing Training Course?

This WhatsApp Marketing Training Course is ideal for marketing professionals, business owners, and digital strategists seeking to harness WhatsApp's potentialHowever, this training will be beneficial for:

  • Marketing Professionals
  • Small Business Owners
  • Sales Managers
  • Customer Service Representatives
  • Social Media Managers
  • Entrepreneurs
  • Digital Marketing Students

Prerequisites of the WhatsApp Marketing Training Course

There are no formal prerequisites to attend this WhatsApp Marketing Training Course. However, Basic familiarity with WhatsApp's user interface and features would be beneficial for learners.

WhatsApp Marketing Training Course Overview

WhatsApp Marketing is a strategic approach to promoting products and services through WhatsApp, a widely used instant messaging application. This form of marketing capitalises on the app's large user base and the personal nature of mobile messaging to reach customers directly.

For individuals, especially those running small businesses or personal brands, WhatsApp Marketing offers a cost-effective and direct channel for customer engagement. For organisations, the benefits are multifold. It provides a means to distribute marketing materials instantly to a broad audience, enhances customer service, and allows for the integration of multimedia content in marketing messages.

In this 1-Day course, delegates will learn the intricacies of WhatsApp marketing, including how to effectively use WhatsApp Business tools and features to reach and engage customers. They will gain insights into crafting targeted marketing campaigns, managing customer service, and analysing engagement data to refine strategies. The course will also cover the ethical and legal aspects of WhatsApp marketing, ensuring a responsible approach.

Course Objectives

  • To understand WhatsApp's role in modern digital marketing
  • To master WhatsApp Business tools for effective communication
  • To develop engaging and targeted marketing campaigns on WhatsApp
  • To implement best practices in customer service via WhatsApp
  • To analyse and interpret engagement data for strategy refinement
  • To ensure compliance with legal and ethical marketing standards
  • To integrate WhatsApp seamlessly into broader marketing strategies

After attending this training, delegates will be able to develop and execute comprehensive WhatsApp marketing campaigns effectively. They will also be able to use WhatsApp Business features for enhanced customer engagement and service.

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What’s included in this WhatsApp Marketing Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • WhatsApp Marketing Certificate
  • Digital Delegate Pack

Why choose us

Our Houston venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Houston is the largest and most populated city in Texas and the American South. It is the fourth crowed city in the United States of America. It has a population of approximately over 2 million citizens. Houston is home to the Houston Independent School District (HISD) which consists of 17 school districts and 112 campuses, making it the seventh largest school district in the United States. Houston offers magnet or vanguard schools specialising in the sciences, visual and performing arts, and health professions. Houston also has charter schools and some public school districts also have their own charter schools. The city also has over 300 private schools which are accredited by Texas Private School Accreditation Commission. Houston also has Houston Area Independent Schools which offer different religious and secular viewpoints. The Archdiocese of Galveston-Houston operate the Houston Catholic schools.Huston is also home to 3 community colleges which use either the Houston Community College System or the Lone Star College System in the North-Western through North-Eastern part of Houston. Both of these are part of the 10 largest institutions of higher learning in the United States. The South-Eastern part of Houston is assisted by San Jacinto College with the Lee College serving the North-Eastern part of the city. The city also offers several private institutions of higher learning including many colleges and universities including The University of St. Thomas which is a liberal arts college as well as the Rice University which is a Catholic University with over 6,000 students enrolled. Houston provides students our separate and distinct state universities. The University of Houston is a Tier One research university and is nationally recognised. The university was established in 1927 and is the third largest university in Texas with over 40,000 students following the University of Houston System. The city also provides two stand-alone universities: The University of Houston–Clear Lake (UHCL) which was established in 1971 and teaches over 8,000 students and University of Houston–Downtown which was founded in 1974 and has nearly 14,000 students attending. Houston is also home to Texas Southern University (TSU) which is a historically black university (HBCU); it was founded in 1927 as Houston Coloured Junior College. It now teaches nearly 10,000 students.

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Address

Post Oak Central, 

1980 Post Oak Blvd

15th Floor 

Houston

Texas

United States

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led WhatsApp Marketing Training Course in Houston. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's WhatsApp Marketing Training Course in Houston, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

WhatsApp Marketing Training Course in Houston FAQs

Please arrive at the venue at 8:45am.
We are able to provide support via phone & email prior to attending, during and after the course.
Delegate pack consisting of course notes and exercises, Manual, Experienced Instructor, and Refreshments
This course is [ ] day(s)
Once your booking has been placed and confirmed, you will receive an email which contains your course location, course overview, pre-course reading material (if required), course agenda and payment receipts
The training fees for WhatsApp Marketing Training Coursein Houston starts from $1205
The Knowledge Academy is the Leading global training provider for WhatsApp Marketing Training Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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