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Self-Publishing Masterclass Course Outline
Module 1: Introduction to Self-Publishing
- What is Self-Publishing?
- Benefits of Self-Publishing
- Types of Book Publishing
- How to Self-Publish a Book?
- Good Reasons to Self-Publish
Module 2: Basics to Start Own Publishing Company
- Business Structures
- Where to Look for Help
- Setting Up the Business
- Licenses and Taxes
- Basic Laws
- Keeping Records and Paying Taxes
- Cost to Publish the Book
Module 3: Producing the Books According to the Requirements
- Book Production Essentials
- Information Packaging
- Production and Printing Time
- Book Design and Format
- Colour Printing
- Printing Materials
- Book Physical Attributes
- Book Cover and Binding
- Printing Books
- Production Planning
- Estimating Sales
- Size of Inventory
- Selection of a Book Printer
Module 4: Publishing and Advertising a Book
- Preparation for Publication
- International Standard Book Number (ISBN)
- Bar Codes
- Important Registrations
- Marketing Channels
- Directories to List the Book In
- Own a Website
- Direct Marketing
- Advertising Strategies
- Co-op Advertising
- Point-of-Purchase Sales Aids
- Online Advertising
Module 5: Pricing of a Book
- Pricing Strategies
- List Price
- Pricing Formula
- Pricing Considerations
- Sales Terms
- Discounts
- Terms of Sales
- Collections
- Accounts Receivable
- Returns
Module 6: Promotion of a Book
- Advertising and Promotion
- Cost of Advertising
- Beginning of Promotion
- Pattern of Sales
- Media and Publicity
- Key Media Contacts
- Promotional Material
- Publication Date
- Book Review
- Selecting Review Periodicals
- News Releases
- Press Kits
- Radio and Television Talk Shows
- Author and Book Visibility
- Author Promotion
- Book Awards
Module 7: Markets and Distribution Channels
- Sales Channels
- Wholesale vs. Retail Sales
- Distributors and Wholesalers
- Selecting a Distributor
- Bookstore Chains
- Library Trade
- School Market
- Prepublication Sales
- Non-Traditional Markets
- Target Markets and Seasonality
- Target Your Markets
- Seasons Affect Your Sales
- Special Sales Opportunities
- Selling to the Government and Military
- Premiums and Incentives
- Fund-raisers
- Catalos
- Subsidiary Rights
- Opportunities with Publishers
- Book Exhibits
Who Should Attend the Self-Publishing Masterclass?
The Self-Publishing Masterclass is designed for individuals who are interested in becoming authors and start their own publishing career or business. This course will benefit the following professionals:
- Freelance Writers
- Bloggers
- Content Creators
- Creative Writers
- Entrepreneurs
- Business Owners
- Educators and Instructors
Prerequisites of the Self-Publishing Masterclass
There are no formal prerequisites to attend the Self-Publishing Masterclass. However, a basic knowledge of writing, editing and marketing would be beneficial.
Self-Publishing Masterclass Course Overview
Self-publishing refers to an author who completes the full publishing process independently or with their own resources, including editing, printing, formatting, proofreading, cover design, and book promotion. It is a vital and intriguing activity these days since it helps to distribute the book as quickly as possible while also requiring creative control over every book component. Advancing all the methods and steps of Self-Publishing a book will help learners to comprehend the purpose of publishing and marketing material, which is frequently for the benefit of the work itself. Attaining the skills and abilities of self-publishing a book can also help learners to excel as self-employed professionals and gain exponential growth.
In this 1-day Self-Publishing Masterclass, delegates will attain acquaintance about the production of books according to the requirement. They will learn all the marketing and distribution channels to make the books available to the customers and fulfilling their needs. Delegates will also learn about promoting, marketing, and distributing their published books. Our highly expert trainer with abundant knowledge will teach the delegates to get familiar with all the strategies to advertise and publish a book to succeed and build their career as authors.
It also accommodates the delegates with interesting topics, such as:
- Direct marketing
- Co-op advertising
- Bookstore chains
- Library trade
- School market
- Promotional material
At the end of this masterclass, delegates will be able to get familiar with all the possible factors of publishing a book so that all the struggle invested in Self-Publishing a book doesn’t go in vain. They will also be able to know the basic laws in book publishing, keep records, and pay the right taxes.
What’s included in this Self-Publishing Masterclass?
- World-Class Training Sessions from Experienced Instructors
- Self-Publishing Certificate
- Digital Delegate Pack
Why choose us
Our Albany, NY venue
Includes..
Air conditioned
To keep you comfortable during your course we offer a fully air conditioned environment.
Full IT support
IT support is on hand to sort out any unforseen issues that may arise.
Video equipment
This location has full video conferencing equipment.
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Personal Development Training | Self-Publishing Masterclass in Albany, NY. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's Personal Development Training | Self-Publishing Masterclass in Albany, NY, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Personal Development Training | Self-Publishing Masterclass in Albany, NY FAQs
Self-Publishing is when an author self-publishes and manage the whole book publication process, including printing, distribution, and marketing.
There are no formal prerequisites for attending this Self-Publishing Masterclass.
This Self-Publishing Masterclass is ideal for anyone who wants to gain in-depth knowledge of self-publishing a book and its procedures.
Faster exposure, greater creative control, better royalties, and longer shelf life are the main benefits of Self-Publishing.
Beta readers, editors, proofreaders, cover designers, typesetters, ebook formatting, printers, and online/physical distributors are the essential components of the Self-Publishing team.
This course is [ 1 ] day(s)
The importance of getting published is that it positions an individual as a leader, creates a competitive advantage, builds corporate enthusiasm and supports ongoing education, reinforces marketing initiatives, and generates leads to make the sales job easier.
In this Self-Publishing Masterclass, you will obtain insights into the marketing and distribution channels to make the books available to the customers and fulfil their needs. You will also get familiar with the book published according to the requirements, promotion of a book, pricing, and many more concepts.
The training fees for Self Publishing Coursein Albany, NY starts from $1295
The Knowledge Academy is the Leading global training provider for Self Publishing Course.
Please see our Personal Development Courses courses available in Albany, NY
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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