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Key Account Management Training Course Overview
Key Account Management Training Course Outline
Module 1: Level of Relationship
- Tactical Relationship
- Cooperative Relationship
- Interdependent Relationship
- Strategic Relationship
Module 2: Identify the Key Account and the Most Effective Strategy
- Identifying Key Accounts
- Pre-KAM
- Early KAM
- Mid-KAM
- Partnership KAM
- Synergistic KAM
- KAM Uncoupling
Module 3: How to Develop Lock-in Strategies?
- Lock-in Strategies
- Build “Big Picture” Relationships
- Offer Insight
- Predict Needs
- Communicate Openly
- Give Complimentary Gifts
- Be Receptive and Collaborative
Module 4: Issues to Manage Within Organisation
- Common Problems
- Inconsistent Processes
- Lack of Internal Communication
- No Executive Support
- Appointing the Wrong Account Managers
Module 5: Influencing Both Inside and Outside the Key Account
- Active Listening Skills
- Mediating Conflict
- Influencing Key Accounts
Module 6: Measuring the Tangible Perceptions of Key Players
- Introduction
Module 7: Prioritising Key Accounts
- Pareto Principle on Key Account
- Steps to Analyse any of these Activities
- Key Account Matrix
Module 8: Key Account Methodologies
- Key Account Methodologies
- SPIN Selling
- Challenger Sale
- Value Selling Framework
Module 9: Customer Value and Differentiation
- Customer Value Proposition (CVP)
- Operating Models
Module 10: Traditional Selling Vs KAM Development
- Traditional Selling Vs KAM Development
Who should attend this Key Account Management Training Course?
This Key Account Management Training Course in the United States is designed to equip delegates with the skills and knowledge necessary to effectively manage and nurture key accounts within a business. This Sales Course is especially beneficial for the following professionals:
- Key Account Managers
- Business Development Managers
- Customer Relationship Managers
- Sales Executives
- Sales Managers
- Account Directors
- Consultants and Advisors
Prerequisites of this Key Account Management Training Course
There are no formal prerequisites for this Key Account Management Course. However, a basic understanding of sales, account management, customer needs, and communication skills would be beneficial for the delegates.
Key Account Management Training Course Overview
Key Accounts refer to a strategic approach in business where organisations identify and prioritise specific customers or clients who have the potential to contribute significantly to their revenue and long-term growth. Key Accounts enable delegates in the United States to drive growth, foster long-lasting customer relationships, and contribute significantly to their organisation's success through effective Key Accounts Management.
This course in the United States delves into the nuances of relationship-building and strategic account management, which helps delegates learn to identify, nurture, and grow key client accounts. This course equips delegates with the skills needed to tailor offerings to specific client needs, optimise communication, and foster long-term client satisfaction.
The Knowledge Academy’s 1-day Key Accounts Training Course in the United States aims to educate delegates on how to select the correct accounts to invest their resources in, in order to turn around the largest profit for their organisation. This Sales Course focusses on developing optimal strategies for obtaining more business from existing clients and developing customer value and differentiation.
Course Objectives
- To define what a Key Account is and why they are important
- To identify your Key Accounts
- To develop a strategy for developing your Key Accounts
- To build relationships with Key Account decision-makers
- To manage Key Account relationships effectively
- To grow your revenue from Key Accounts
Upon completing this Key Account Management Course, delegates in the United States will acquire advanced skills in building and maintaining strategic client relationships. This training not only enhances their ability to identify and capitalise on key business opportunities but also equips them with the tools to effectively manage and grow key accounts, fostering long-term success in their roles.
What’s included in this Key Accounts Management Training Course?
- World-Class Training Sessions from Experienced Instructors
- Key Account Management Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Key Account Management Training Course. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Key Account Management Training Course, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
What our customers are saying
Our Trainer was very professional and easy to follow. He made a genuine effort to be interactive and spent sufficient time on every topic covered.
Prasad Parab
Amazing trainer
Joe Tanios
RAS
Francois Baletaud
Key Account Management Training Course FAQs
KEy Account Management involves strategically managing and nurturing relationships with high-value clients to maximize mutual benefits and achieve long-term business success.
Key Account Management is crucial for businesses as it fosters client loyalty, drives revenue growth, and enhances overall customer satisfaction, contributing to sustained success and competitiveness.
Attending the Key Account Management Training Course offers insights into effective client management, enhancing negotiation skills, and improving strategic planning, ultimately boosting business performance and client relationships.
There are no prerequisites for taking this How to Develop Your Key Accounts Course.
The course includes comprehensive modules covering effective client relationship strategies, negotiation tactics, and strategic planning, ensuring a well-rounded understanding of key account management principles.
The duration of this course is 1 day.
Yes, completing the Key Account Management Course grants delegates a Key Account Management Certification, recognizing their proficiency in strategic client management and key account skills.
After completing the Key Account Management Certification Course, delegates can explore diverse career opportunities, including key account manager roles, sales leadership positions, and strategic business development roles in various industries.
The Knowledge Academy is a coveted training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending a Key Account Management Training Course.
The training fees for Key Account Management Training Coursein the United States starts from $1295
The Knowledge Academy is the Leading global training provider for Key Account Management Training Course.
Please see our Sales Training courses available in the United States
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Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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