Key Account Management Training Course in Hartford

Home

Courses

Sales Training

Key Account Management Training Course

Hartford

Master skills for personalized client solutions with this Key Account Management Training.
Learn practical strategies for nurturing key client relationships Hartford.
Understand client needs and industry dynamics comprehensively.

Dates & Prices Dates & Prices

Course information

Key Account Management Training Course Outline

Module 1: Level of Relationship

Tactical Relationship
Cooperative Relationship
Interdependent Relationship
Strategic Relationship

Module 2: Identify the Key Account and the Most Effective Strategy

Identifying Key Accounts
- Pre-KAM
- Early KAM
- Mid-KAM
- Partnership KAM
- Synergistic KAM
- KAM Uncoupling

Module 3: How to Develop Lock-in Strategies?

Lock-in Strategies
- Build “Big Picture” Relationships
- Offer Insight
- Predict Needs
- Communicate Openly
- Give Complimentary Gifts
- Be Receptive and Collaborative

Module 4: Issues to Manage Within Organisation

Common Problems
- Inconsistent Processes
- Lack of Internal Communication
- No Executive Support
- Appointing the Wrong Account Managers

Module 5: Influencing Both Inside and Outside the Key Account

Active Listening Skills
Mediating Conflict
Influencing Key Accounts

Module 6: Measuring the Tangible Perceptions of Key Players

Introduction

Module 7: Prioritising Key Accounts

Pareto Principle on Key Account
Steps to Analyse any of these Activities
Key Account Matrix

Module 8: Key Account Methodologies

Key Account Methodologies
- SPIN Selling
- Challenger Sale
- Value Selling Framework

Module 9: Customer Value and Differentiation

Customer Value Proposition (CVP)
Operating Models

Module 10: Traditional Selling Vs KAM Development

Traditional Selling Vs KAM Development

Who should attend this Key Account Management Training Course?

This Key Account Management Training Course in Hartford is designed to equip delegates with the skills and knowledge necessary to effectively manage and nurture key accounts within a business. This Sales Course is especially beneficial for the following professionals:

Key Account Managers
Business Development Managers
Customer Relationship Managers
Sales Executives
Sales Managers
Account Directors
Consultants and Advisors

Prerequisites of this Key Account Management Training Course

There are no formal prerequisites for this Key Account Management Course. However, a basic understanding of sales, account management, customer needs, and communication skills would be beneficial for the delegates.

Key Account Management Training Course Overview

Key Accounts refer to a strategic approach in business where organisations identify and prioritise specific customers or clients who have the potential to contribute significantly to their revenue and long-term growth. Key Accounts enable delegates in Hartford to drive growth, foster long-lasting customer relationships, and contribute significantly to their organisation's success through effective Key Accounts Management.

This course in Hartford delves into the nuances of relationship-building and strategic account management, which helps delegates learn to identify, nurture, and grow key client accounts. This course equips delegates with the skills needed to tailor offerings to specific client needs, optimise communication, and foster long-term client satisfaction.

The Knowledge Academy’s 1-day Key Accounts Training Course in Hartford aims to educate delegates on how to select the correct accounts to invest their resources in, in order to turn around the largest profit for their organisation. This Sales Course focusses on developing optimal strategies for obtaining more business from existing clients and developing customer value and differentiation.

Course Objectives

To define what a Key Account is and why they are important
To identify your Key Accounts
To develop a strategy for developing your Key Accounts
To build relationships with Key Account decision-makers
To manage Key Account relationships effectively
To grow your revenue from Key Accounts

Upon completing this Key Account Management Course, delegates in Hartford will acquire advanced skills in building and maintaining strategic client relationships. This training not only enhances their ability to identify and capitalise on key business opportunities but also equips them with the tools to effectively manage and grow key accounts, fostering long-term success in their roles.

What’s included in this Key Accounts Management Training Course?

World-Class Training Sessions from Experienced Instructors
Key Account Management Certificate
Digital Delegate Pack

Why choose us

Our Hartford venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Hartford, a city in the state of Connecticut, has a current population that totals an average of roughly 125,000 spread across 18 square miles of land. At The Knowledge Academy we offer over 50,000 classroom based training courses in Hartford, in order to enhance people’s learning in an array of subject areas. Education in the USA is provided by both public and private schools, and is mandatory until the age of 16. Pupils conducting their schooling within the USA start off at preschool, followed by elementary school, then middle school, before finishing at high school. At age 18, US citizens are able to engage in higher education. Higher education in the USA normally comes in the form of a college, undergraduate school, or a community college – that latter of which doesn’t normally cost anything to attend. Candidates participating in a course at a college will gain credits towards a bachelor’s degree, whilst candidates participating in a course at a community college will be earning credits in order to achieve an associate’s degree.

Address

Downtown
100 Pearl Street
14^th Floor
Hartford
Connecticut
06103

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Key Account Management Training Course in Hartford. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Key Account Management Training Course in Hartford, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Our Trainer was very professional and easy to follow. He made a genuine effort to be interactive and spent sufficient time on every topic covered.

Prasad Parab

Amazing trainer

Joe Tanios

RAS

Francois Baletaud

Key Account Management Training Course in Hartford FAQs

What is Key Account Management?

KEy Account Management involves strategically managing and nurturing relationships with high-value clients to maximize mutual benefits and achieve long-term business success.

Why is Key Account Management important for businesses?

Key Account Management is crucial for businesses as it fosters client loyalty, drives revenue growth, and enhances overall customer satisfaction, contributing to sustained success and competitiveness.

What are the benefits of attending this Key Account Management Training Course?

Attending the Key Account Management Training Course offers insights into effective client management, enhancing negotiation skills, and improving strategic planning, ultimately boosting business performance and client relationships.

Are there any prerequisites?

There are no prerequisites for taking this How to Develop Your Key Accounts Course.

What is included in this course?

The course includes comprehensive modules covering effective client relationship strategies, negotiation tactics, and strategic planning, ensuring a well-rounded understanding of key account management principles.

What is the duration of this course?

The duration of this course is 1 day.

Will I receive a certification upon completing this Key Account Management Course?

Yes, completing the Key Account Management Course grants delegates a Key Account Management Certification, recognizing their proficiency in strategic client management and key account skills.

What are the career opportunities available after completing this Key Account Management Course?

After completing the Key Account Management Certification Course, delegates can explore diverse career opportunities, including key account manager roles, sales leadership positions, and strategic business development roles in various industries.

Why choose The Knowledge Academy in Hartford over others?

The Knowledge Academy is a coveted training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending a Key Account Management Training Course.

What is the cost/training fees for Key Account Management Training Course in Hartford?

The training fees for Key Account Management Training Coursein Hartford starts from $1295

Which is the best training institute/provider of Key Account Management Training Course in Hartford?

The Knowledge Academy is the Leading global training provider for Key Account Management Training Course.

What are the best Sales Training courses in Hartford?

Please see our Sales Training courses available in Hartford

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

Looking for more information on Sales Training?

Back to course information

Upcoming classes
Package deals

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on +1 7204454674 and speak to our training experts, we should be able to help you with your requirements.

Book now