Course information

Key Account Management Training Course Outline

Module 1: Level of Relationship

  • Tactical Relationship
  • Cooperative Relationship
  • Interdependent Relationship
  • Strategic Relationship

Module 2: Identify the Key Account and the Most Effective Strategy

  • Identifying Key Accounts
    • Pre-KAM
    • Early KAM
    • Mid-KAM
    • Partnership KAM
    • Synergistic KAM
    • KAM Uncoupling

Module 3: How to Develop Lock-in Strategies?

  • Lock-in Strategies
    • Build “Big Picture” Relationships
    • Offer Insight
    • Predict Needs
    • Communicate Openly
    • Give Complimentary Gifts
    • Be Receptive and Collaborative

Module 4: Issues to Manage Within Organisation

  • Common Problems
    • Inconsistent Processes
    • Lack of Internal Communication
    • No Executive Support
    • Appointing the Wrong Account Managers

Module 5: Influencing Both Inside and Outside the Key Account

  • Active Listening Skills
  • Mediating Conflict
  • Influencing Key Accounts

Module 6: Measuring the Tangible Perceptions of Key Players

  • Introduction

Module 7: Prioritising Key Accounts

  • Pareto Principle on Key Account
  • Steps to Analyse any of these Activities
  • Key Account Matrix

Module 8: Key Account Methodologies

  • Key Account Methodologies
    • SPIN Selling
    • Challenger Sale
    • Value Selling Framework

Module 9: Customer Value and Differentiation

  • Customer Value Proposition (CVP)
  • Operating Models

Module 10: Traditional Selling Vs KAM Development

  • Traditional Selling Vs KAM Development

Show moredowndown

Who should attend this Key Account Management Training Course?

This Key Account Management Training Course in San Antonio is designed to equip delegates with the skills and knowledge necessary to effectively manage and nurture key accounts within a business. This Sales Course is especially beneficial for the following professionals:

  • Key Account Managers
  • Business Development Managers
  • Customer Relationship Managers
  • Sales Executives
  • Sales Managers
  • Account Directors
  • Consultants and Advisors

Prerequisites of this Key Account Management Training Course

There are no formal prerequisites for this Key Account Management Course. However, a basic understanding of sales, account management, customer needs, and communication skills would be beneficial for the delegates. 

Key Account Management Training Course Overview

Key Accounts refer to a strategic approach in business where organisations identify and prioritise specific customers or clients who have the potential to contribute significantly to their revenue and long-term growth. Key Accounts enable delegates in San Antonio to drive growth, foster long-lasting customer relationships, and contribute significantly to their organisation's success through effective Key Accounts Management.

This course in San Antonio delves into the nuances of relationship-building and strategic account management, which helps delegates learn to identify, nurture, and grow key client accounts. This course equips delegates with the skills needed to tailor offerings to specific client needs, optimise communication, and foster long-term client satisfaction.

The Knowledge Academy’s 1-day Key Accounts Training Course in San Antonio aims to educate delegates on how to select the correct accounts to invest their resources in, in order to turn around the largest profit for their organisation. This Sales Course focusses on developing optimal strategies for obtaining more business from existing clients and developing customer value and differentiation.

Course Objectives

  • To define what a Key Account is and why they are important
  • To identify your Key Accounts
  • To develop a strategy for developing your Key Accounts
  • To build relationships with Key Account decision-makers
  • To manage Key Account relationships effectively
  • To grow your revenue from Key Accounts

Upon completing this Key Account Management Course, delegates in San Antonio will acquire advanced skills in building and maintaining strategic client relationships. This training not only enhances their ability to identify and capitalise on key business opportunities but also equips them with the tools to effectively manage and grow key accounts, fostering long-term success in their roles.

Show moredowndown

What’s included in this Key Accounts Management Training Course?

  • World-Class Training Sessions from Experienced Instructors
  • Key Account Management Certificate
  • Digital Delegate Pack

Why choose us

Our San Antonio venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

San Antonio is the seventh most populated city in the USA with an estimated population of 1.4 million people. The name is derived from the Spanish for Saint Anthony. Education in the USA is provided by both public and private schools, and is mandatory until the age of 16.  Pupils conducting their schooling within the USA start off at preschool, followed by elementary school, then middle school, before finishing at high school.  At age 18, US citizens are able to engage in higher education.  Higher education in the USA normally comes in the form of a college, undergraduate school, or a community college – that latter of which doesn’t normally cost anything to attend.  Candidates participating in a course at a college will gain credits towards a bachelor’s degree, whilst candidates participating a course at a community college will be earning credits in order to achieve an associate’s degree. It is estimated that there are over 100,000 student in San Antonio that are attending one of the 31 higher education institutions in the city. There are a number of publicly funded universities, including: University of Texas Health Science Center at San Antonio, the University of Texas at San Antonio, Texas A&M University–San Antonio, and the Alamo Community College District. The largest university in the city is the the University of Texas at San Antonio with over 28,000 pupils. There are also many private universities in the city including the highly respected Trinity University. This is a private liberal arts university that was founded in 1869. It offers up to 45 major programs and 60 minors, as well as 6 degree level programs. In 2013 it was named the US best university for Masters Studies by the Washington monthly. At The Knowledge Academy we offer over 50,000 classroom based training courses in the United States, including popular locations such as San Antonio.

Show moredown

Address

San Antonio

Texas

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Key Account Management Training Course in San Antonio. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Key Account Management Training Course in San Antonio, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

tailored_learning_experience

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

budget

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

team_building

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

monitor_progress

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Key Account Management Training Course in San Antonio FAQs

KEy Account Management involves strategically managing and nurturing relationships with high-value clients to maximize mutual benefits and achieve long-term business success.
Key Account Management is crucial for businesses as it fosters client loyalty, drives revenue growth, and enhances overall customer satisfaction, contributing to sustained success and competitiveness.
Attending the Key Account Management Training Course offers insights into effective client management, enhancing negotiation skills, and improving strategic planning, ultimately boosting business performance and client relationships.
There are no prerequisites for taking this How to Develop Your Key Accounts Course.
The course includes comprehensive modules covering effective client relationship strategies, negotiation tactics, and strategic planning, ensuring a well-rounded understanding of key account management principles.
The duration of this course is 1 day.
Yes, completing the Key Account Management Course grants delegates a Key Account Management Certification, recognizing their proficiency in strategic client management and key account skills.
After completing the Key Account Management Certification Course, delegates can explore diverse career opportunities, including key account manager roles, sales leadership positions, and strategic business development roles in various industries.
The Knowledge Academy is a coveted training provider which offers multiple courses, comprehensive course content, experienced instructors, flexible learning options, and industry recognition, making it a reliable choice for attending a Key Account Management Training Course.
The training fees for Key Account Management Training Coursein San Antonio starts from $1295
The Knowledge Academy is the Leading global training provider for Key Account Management Training Course.
Please see our Sales Training courses available in San Antonio
Show more down

Why choose us

icon

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

icon

Many delivery methods

Flexible delivery methods are available depending on your learning style.

icon

High quality resources

Resources are included for a comprehensive learning experience.

barclays Logo
deloitte Logo
Thames Water Logo

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

santander logo
bmw Logo
Google Logo

Looking for more information on Sales Training?

backBack to course information

Get a custom course package

We may not have any package deals available including this course. If you enquire or give us a call on +1 7204454674 and speak to our training experts, we should be able to help you with your requirements.

cross

BIGGEST
BLACK FRIDAY SALE!

red-starWHO WILL BE FUNDING THE COURSE?

close

close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

close

close

Press esc to close

close close

Back to course information

Thank you for your enquiry!

One of our training experts will be in touch shortly to go overy your training requirements.

close close

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.