Course information

Relationship Sales Masterclass Outline

Module 1: Introduction to Relationship Sales

  • What is Relationship Selling?
  • Understanding Buyer Behavior
  • Methods of Profiling Customers
  • How to Recognize Them?
  • How to Deal with Behavior Styles?
  • Relationship Selling Process
  • Partnership: An Evolved Form of Relationship Selling

Module 2: Relationship Selling: Techniques and Examples

  • Understand Relationship Selling Techniques
  • Listening Skills
  • Barriers to Listening
  • Understand Relationship Selling Techniques
  • Use of Language

Module 3: Relationship Selling and Customer Loyalty

  • Conceptual Framework
  • Associations Between Salesperson-Specific Relationship Variables
  • Trust in the Firm
  • Firm Service Quality
  • Attitudinal Loyalty
  • Loyalty Behaviors

Module 4: Become Better Salesperson through Relationship Selling

  • Emotional Intelligence
  • Understand Being More Sensitive to Feelings
  • How do you Build Relationships with Prospects?
  • Types of Questioning Techniques
  • Questioning Skills
  • How to Find Information to Build Meaningful Relationships?
  • Types of Sales Relationships
  • How to Improve Your Sales Relationships?
  • What Does it Mean to be Assertive?
  • Presenting Clear Messages
  • How to Influence Others?

Module 5: Sales Relationship Ladder

  • Spectator
  • Vendor
  • Preferred Provider
  • Business Consultant
  • Partner

Module 6: Relationship Sales Vs Traditional Selling

  • Relationship Sales Vs Traditional Selling
  • Consulting
  • Consumer Interest
  • Planning
  • Sales Methodologies
  • A Conflict Resolution Model – Thomas and Kilmann
  • Competing/Forcing Mode
  • Accommodating Mode
  • Avoiding Mode
  • Collaborating Mode
  • Compromising Mode

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Who should attend this Relationship Sales Masterclass?

The Relationship Sales Masterclass in Sacramento is designed to equip delegates with the skills and expertise necessary to excel in driving sales through building and nurturing strong relationships with customers. This Sales Training Course is especially beneficial for the following professionals:

  • Sales Professionals
  • Sales Team Leads
  • Account Managers
  • Business Development Executives
  • Entrepreneurs and Business Owners
  • Customer Relationship Managers
  • Sales Managers

Prerequisites of the Relationship Sales Masterclass

There are no formal prerequisites for the Relationship Sales Masterclass. However, a solid understanding of sales concepts and relationship-building skills would be beneficial for the delegates.

Relationship Sales Masterclass Overview

Relationship Sales, often referred to as relational selling, is a sales strategy centered around building strong, long-term relationships with customers. Instead of focusing solely on closing individual transactions, relationship sales prioritize understanding customer needs, fostering trust, and nurturing ongoing connections in this course in Sacramento.

In today's highly competitive and complex market, the demand for a relationship strategy that prioritizes long-term customer relationships has become crucial due to the need to deliver an array of products and services. Possessing practical knowledge and skills in relationship selling allows individuals in Sacramento to specialize in applying these techniques within an organization, ultimately enhancing their career advancement prospects.

In this 1-day Sales Training by The Knowledge Academy, the delegates in Sacramento will learn how to build effective customer sales relationships. They will learn various concepts about relationship selling, such as buyer behavior, techniques, adding value, loyalty behaviors, relationship vs. traditional selling, how to improve sales relationships, and many more.

Course Objectives:

  • To understand the importance of Relationship Selling
  • To learn how to build and maintain relationships with customers
  • To identify the key skills and techniques of relationship selling
  • To practice relationship-selling skills through role-playing and other exercises
  • To develop a personal relationship selling style that is authentic and effective

At the end of this Sales Training in Sacramento, delegates learn to implement sales techniques in an organization. They also learn to build an effective relationship with customers more effectively. By attending this training, delegates also learn to identify the steps in the relationship-selling process and improve their sales relationship with prospects.

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What’s included in this Relationship Sales Masterclass?

  • World-Class Training Sessions from Experienced Instructors
  • Relationship Sales Certificate
  • Digital Delegate Pack

Why choose us

Our Sacramento venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Sacramento is situated near central valley at the joining of the Sacramento River and the American River, as well as it being the capital city of California it is also the sixth largest city within California and is home to around 485,199 people within 2014. Sacramento also has a metropolitan population of an estimated 2,414, 783 in 2010 therefore ranking it in third place as the largest metropolitan population within California. Sacramento is also the seat to the government of Sacramento County, and America’s most diverse city as of Harvard University civil rights project in 2002. There are a number of different types of schools, which are public, private or independent, the independent schools within Sacramento include the Waldorf School and the Sacramento Country Day School which was run by the California Association of Independent Schools as opposed to being one of the Roman Catholic Independent schools. The Public schools include Natomas Unified School District, Twin Rivers Unified School District, Sacramento City Unified School District and Elk Grove Unified School District. Some of the Universities within the city include Sacramento State (California State University, Sacramento) and University of California. Sacramento State University plays a big part in the education of students, as of 2004 they enrolled roughly 22,555 undergraduates within the eight colleges it operates. There is also a few universities with campuses in Sacramento which include the McGeroge School of law – University of Pacific, National University, Western Seminary and the University of San Francisco. All of the Universities offer students different types of courses and degrees some of which include graduate, undergraduate, bachelors, masters and doctoral degrees. Subjects can also differ depending on the institution with regards to public health sciences, administration, project management, business, sciences, law, counselling, education, mathematics, engineering, arts, sports and many more. Sacramento also consists of different schools which practise religion, these being an Islamic school the Masjid Annur, Christian schools such as the Sacramento Adventist Academy and the Capital Christian School as well as a Jewish school which is the Shalom School.

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Address

Sacremento, California

T: +1 7204454674

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Relationship Sales Masterclass | Sales Training in Sacramento. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Relationship Sales Masterclass | Sales Training in Sacramento, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

What our customers are saying

Relationship Sales Masterclass | Sales Training in Sacramento FAQs

Relationship Selling focuses on building long-term relationships with customers, prioritising trust and customer satisfaction over short-term sales, to drive repeat business and customer loyalty.
There are no formal prerequisites for the Relationship Sales Course. However, a solid understanding of sales concepts and relationship-building skills would be beneficial for the delegates.
Sales professionals, account managers, customer service representatives, and business development executives looking to build stronger customer relationships should attend this course.
The benefits of this course include improved customer loyalty, increased sales through repeat business, enhanced communication skills, and a deeper comprehension of customer needs.
Building relationships fosters customer loyalty, leads to repeat business, and creates long-term value, which is essential for sustained business growth.
You’ll learn techniques for building trust, effective communication strategies, customer engagement methods, and creating long-term value for clients.
This training certification validates your ability to build and maintain strong customer relationships, enhancing your credibility and effectiveness in sales.
This course comes with a 1-day training session from experienced trainers, a digital delegate pack, and a certificate upon completion of the course.
The duration of the Relationship Sales Course spans for 1 day.
Sales Professionals, Account Managers, and Customer Service Representatives who focus on long-term customer relationships benefit from this certification.
Holding this certification demonstrates your expertise in relationship selling, making you a valuable asset to any sales team.
Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course.
The Knowledge Academy provides flexible self-paced training for these courses. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.
The course is moderately challenging and suitable for both beginners and experienced sales professionals.
Jobs include Account Manager, Sales Representative, Customer Relationship Manager, and Business Development Executive.
Yes, corporate training options are available to help organisations enhance their teams' relationship-building skills.
Should you encounter any difficulties accessing the Relationship Sales Training course materials, our customer support team is available to assist and promptly resolve any issues you may encounter.
The course equips you with essential skills to build strong customer relationships, enhancing your sales effectiveness and career prospects.
No formal qualifications are required, but experience in sales or customer engagement can be helpful.
Consider applying your skills in real-world sales roles, pursuing advanced certifications, or focusing on key accounts to maximise relationship value.
No, prior sales certification is not required, but it may enhance your understanding of the concepts covered.
No, a background in other sales courses is not necessary, though it may enhance your learning experience.
The training fees for Relationship Sales Trainingin Sacramento starts from $1295
The Knowledge Academy is the Leading global training provider for Relationship Sales Training.
Please see our Sales Training courses available in Sacramento
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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