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Course information
SAP Marketing Cloud Training Course Outline
Module 1: Introduction and Overview
- Introduction to SAP Marketing Cloud
- Architecture and User Provisioning
- Business Roles and Authorizations
- Steps to Implementation
Module 2: Consumer and Customer profiling
- Key Capabilities
- Data Model and Merging Logic
- Best Practices for Data Sources
- Extensibility
- Custom Fields and Custom Logic
Module 3: Segmentation
- Key Capabilities
- Target Groups
- Segmentation Configuration
- Creating Segmentation Profiles and Objects
- Extensibility in Segmentation
- Custom Fields, Custom Objects and Custom Views
- Extensibility in Target Groups
Module 4: Scores
- Introduction to Scores
- Architecture and Components
- Rule-Based Scores
- Extensibility of Rule-Based Scores
- Predictive Scores
- Creating a Model Fit
- Success Reporting
- Extensibility of Predictive Scores
Module 5: Campaign Management
- Introduction to Campaign Management
- Campaign Types
- Content Studio Features
- Marketing Permissions
- Suppression Rules
- Extensibility
- Marketing Areas in Campaign Execution
- Integration
Who should attend this SAP Marketing Cloud Training?
This SAP Marketing Cloud training in Albany, NY is ideal for individuals interested in gaining proficiency in marketing management and effectively utilizing SAP's marketing solutions. This course can be beneficial for a wide range of professionals, including:
- Marketing Managers
- Digital Marketing Professionals
- Campaign Managers
- Customer Engagement Specialists
- CRM (Customer Relationship Management) Professionals
- Marketing Analysts
- Marketing Automation Specialists
- Customer Experience Managers
Prerequisites of the SAP Marketing Cloud Training
There are no formal prerequisites for the SAP Marketing Cloud Training Course. However, having a foundational understanding of marketing principles and concepts can be advantageous for participants.
SAP Marketing Cloud Training Course Overview
Explore the dynamic realm of SAP Marketing Cloud in Albany, NY is a pivotal solution empowering business to revolutionize their marketing strategies. In this comprehensive training, delegates delve into cutting-edge technologies, mastering the art of leveraging SAP Marketing Cloud to enhance customer engagement, drive revenue, and stay ahead in today's competitive market.
Proficiency in this SAP Course in Albany, NY is crucial for marketing professionals aiming to harness the full potential of data-driven strategies. This course caters to marketing managers, CRM specialists, and IT professionals seeking to elevate their expertise. The ability to navigate SAP Marketing Cloud ensures strategic decision-making and streamlined marketing operations.
This intensive 1-day SAP Training in Albany, NY gain hands-on experience and insights into SAP Marketing Cloud's functionalities. From personalized customer interactions to real-time analytics, participants learn to optimize marketing campaigns effectively. Practical scenarios and case studies enrich their understanding, enabling them to implement agile marketing approaches in their respective domains.
Course Objectives
- To comprehend the fundamentals of SAP Marketing Cloud architecture
- To master the creation and execution of targeted marketing campaigns
- To understand integration strategies with other SAP solutions
- To explore advanced analytics and reporting features
- To adeptly manage customer profiles and segmentation
- To leverage AI-powered tools for personalized marketing
- To troubleshoot common issues and optimize system performance
- To stay updated on the latest SAP Marketing Cloud features and updates
After completing this SAP Course in Albany, NY, delegates will receive a certification validating their expertise in SAP Marketing Cloud. This certification is a testament to their proficiency, giving them a competitive edge in the ever-evolving marketing landscape.
What’s included in this SAP Marketing Cloud Training?
- World-Class Training Sessions from Experienced Instructors
- SAP Marketing Cloud Certificate
- Digital Delegate Pack
Why choose us
Our Albany, NY venue
Includes..
Air conditioned
To keep you comfortable during your course we offer a fully air conditioned environment.
Full IT support
IT support is on hand to sort out any unforseen issues that may arise.
Video equipment
This location has full video conferencing equipment.
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led SAP Marketing Cloud in Albany, NY. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Unlock your potential with The Knowledge Academy's SAP Marketing Cloud in Albany, NY, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
SAP Marketing Cloud in Albany, NY FAQs
SAP Marketing Cloud is a cloud-based platform developed by SAP that helps businesses manage and execute marketing campaigns efficiently. It offers tools for customer segmentation, personalization, automation, analytics, and integration with other SAP solutions.
There are no formal prerequisites for the SAP Marketing Cloud Training Course. However, having a foundational understanding of marketing principles and concepts can be advantageous for participants.
This course offers comprehensive training on SAP's marketing solutions, equipping learners with expertise in campaign management, customer segmentation, and analytics. Certification validates proficiency, enhancing career prospects in marketing technology roles.
This SAP Marketing Cloud Online Training is ideal for marketing professionals, business analysts, consultants, and anyone seeking to enhance their skills in utilizing SAP's marketing solutions for effective campaign management, customer engagement, and data-driven marketing strategies.
Yes. The Knowledge Academy offers 24/7 support for delegates before, during, and after this course. Our customer support team is available to assist and promptly resolve any issues you may encounter.
In this training course, delegates will have 1-day intensive training with our experienced instructors, a digital delegate pack consisting of important notes related to this course, and a certificate after course completion.
This course is a 1-day training course during which delegates participate in intensive learning sessions that cover various course topics.
The Knowledge Academy provides flexible self-paced training for this course. Self-paced training is beneficial for individuals who have an independent learning style and wish to study at their own pace and convenience.
In this online SAP Marketing Cloud Training course, you'll explore concepts like customer segmentation, campaign management, lead nurturing, and analytics. Gain practical skills in deploying marketing strategies, leveraging data insights, and utilizing SAP's cloud-based marketing solutions effectively.
Yes, we provide corporate training for this course, tailored to fit your organization's requirements.
Jobs related to this training include roles such as Marketing Analyst, Campaign Manager, Data Analyst, and CRM Specialist. These positions involve leveraging SAP Marketing Cloud to optimize marketing strategies, analyze customer data, and manage marketing campaigns effectively.
The training fees for SAP Marketing Cloud Trainingin Albany, NY starts from $2495
The Knowledge Academy is the Leading global training provider for SAP Marketing Cloud Training.
Please see our SAP Training courses available in Albany, NY
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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