Course information

Business Branding Course Outline

Module 1: Introduction to Branding

  • What is Branding?
  • Special Considerations
  • History of Brands
  • Types of Brands
  • Creating a Brand
  • Benefits of Brands

Module 2: Branding for Business

  • Business Brand Types
    • Attitude
    • Symbolic
    • Functional
    • Individual and Own Brand
  • Developing a Business Brand
    • Conduct Market Research
    • Think About Successful Brands
    • Consider Entire Business
    • Be Authentic
    • Keep an Open Mind
  • Building Brand Awareness

Module 3: Building a Brand

  • Research Target Audience and Competitors
  • Pick Focus and Personality
  • Choose Business Name
  • Write Slogan
  • Choose the Look of Brand
  • Design Brand Logo
  • Apply Branding Across Business

Module 4: Branding Strategies

  • Personal Branding
  • Product Branding
  • Corporate Branding
  • Service Branding
  • Co-Branding
  • Online Branding

Module 5: Establish Brand's Voice

  • Understand What is Appropriate for Company and Customers
  • Make Sure Brand's Voice is Authentic, Distinct and Consistent
  • Brand's Voice Speak to Customer Needs, Concerns and Desires

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Who should attend this Business Branding Course?

The Business Branding Course is a training course designed to provide professionals with knowledge and practical skills for building and managing brand recognition. This course can be beneficial for professionals, including:

  • Marketing Managers
  • Entrepreneurs
  • Brand Managers
  • Communication Specialists
  • Business Owners
  • Public Relations Professionals
  • Digital Marketers

Prerequisites of the Business Branding Course

There are no formal prerequisites for this Business Branding Course.

Business Branding Course Overview

A strong and unique brand is essential for business success in today's competitive market. This course will introduce delegates to the key branding concepts, covering everything from brand identity to brand strategy. Delegates will gain insights into creating and managing a brand that stands out and effectively communicates a company’s values to its target audience.

Proficeincy in Business Branding is crucial for professionals across industries. Whether you're an Entrepreneur, Marketing Manager, or Business Owner, proficiency in branding helps differentiate your products or services and build customer loyalty. Marketing professionals, business strategists, and those involved in product development will greatly benefit from developing a comprehensive understanding of branding principles.

This 1-day training offered by The Knowledge Academy will equip delegates with practical skills and knowledge to develop and implement effective branding strategies. By the end of the course, delegates will be able to create compelling brand messages, identify their unique selling propositions (USPs), and use branding to support long-term business growth. The course is designed to provide both theoretical knowledge and hands-on experience through interactive sessions.

Course Objectives

  • To understand the fundamentals of business branding
  • To develop brand identity and positioning
  • To explore strategies for building and maintaining brand equity
  • To learn how to craft a unique brand message
  • To assess competitor brands and market positioning
  • To use branding tools and techniques effectively

Upon completing this course, delegates will receive a certification demonstrating their business branding expertise. This certification can enhance career prospects and provide a solid foundation for applying branding skills in real-world business environments.

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What’s included in this Business Branding Course?

  • World-Class Training Sessions from Experienced Instructors 
  • Business Branding Certificate
  • Digital Delegate Pack

Why choose us

Our Saigon venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Saigon is also referred to as Ho Chi Minh City. Saigon is the largest city in Vietnam. The population of Saigon is around 7.9 million inhabitants, with surrounding town brining that number up to around 9 million. Saigon University was established in 2003 and is a public university. The university houses around 18,000 students and offers education in areas such as law, business, administration, IT, mathematics, science, engineering, psychology and English language and library studies. The Hoa Sen University was established in 1991 and is a private university. It is one of the leading universities in Vietnam. 

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Address

39 Lê Duẩn,
Bến Nghé,
Ho Chi Minh City,
Vietnam ‎

T: +44 1344 203999

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Business Branding Masterclass in Saigon. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Business Branding Masterclass in Saigon, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Experience the most sought-after learning style with The Knowledge Academy's Digital Marketing Courses | Business Branding Masterclass in Saigon. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Digital Marketing Courses | Business Branding Masterclass in Saigon sessions.

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Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

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State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

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Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

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Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

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Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

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Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

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Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

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Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

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Digital Marketing Courses | Business Branding Masterclass in Saigon FAQs

Branding refers to creating a unique identity for a business or product through elements like logos, design, and messaging. It distinguishes the company from competitors, shapes customer perceptions, and fosters emotional connections to drive loyalty and recognition.
There are no formal prerequisites for taking up this course.
This course is ideal for professionals who are looking to enhance their understanding of brand development, such as Marketing Managers, Entrepreneurs, Business Owners, and individuals responsible for shaping a company's brand strategy or identity.
Branding offers several benefits, including increased customer recognition, fostering loyalty, and differentiation from competitors. It helps build trust and credibility, supports marketing efforts, and allows businesses to charge premium prices by establishing a strong, memorable identity.
This course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.
Brands can be classified into several types, including corporate, product, personal, service, and retail brands. Other categories include geographic, luxury, and co-brands, each serving different functions depending on their target market and business strategy.
In this training, you will learn how to develop a brand identity, create effective brand strategies, and understand the importance of brand positioning. You'll also explore brand communication, reputation management, and the impact of branding on business growth.
Yes, there is typically an exam at the end of the Business Branding Training Course to assess your understanding of the concepts and strategies covered during the course. Successful completion often leads to a certification or qualification.
Yes, The Knowledge Academy offers Business Branding Training in Saigon, including both virtual and classroom settings. You can attend this training through online instructor-led sessions, online self-paced learning, or onsite at your business premises.
Upon completing this course, you can pursue a variety of career opportunities. These include roles such as Brand Manager, Marketing Manager, Digital Marketing Specialist, Brand Strategist, Public Relations Officer, and Corporate Communications Manager.
Job roles that can benefit from completing a Business Branding Certification include Marketing Managers, Brand Managers, Public Relations Officers, Entrepreneurs, Digital Marketing Specialists, Advertising Executives, Product Managers, and Business Development Managers.
This course helps grow your business by teaching you to develop a strong brand identity, improve brand awareness, and create effective branding strategies. You'll learn how to engage with target audiences, enhance customer loyalty, and differentiate your business from competitors, ultimately driving long-term growth and profitability.
The Knowledge Academy in Saigon stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.
The training fees for Business Branding Coursein Saigon starts from $1295
The Knowledge Academy is the Leading global training provider for Business Branding Course.
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Why choose us

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Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

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Many delivery methods

Flexible delivery methods are available depending on your learning style.

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High quality resources

Resources are included for a comprehensive learning experience.

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"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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