Digital Marketing Courses | Design And Create Engaging Content For Social Media Training in Port Elizabeth

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Design and Create Engaging Content for Social Media Training

Port Elizabeth

Learn about working with multiple X accounts in one place using Hootsuite.
Gain an understanding of building your audience by posing questions to elicit curiosity.
Attain in-depth knowledge about methods of successful content marketing execution.

Dates & Prices Dates & Prices

Course information

Design and Create Engaging Content for Social Media Training Course Outline

Module 1: Developing a Content Marketing Strategy

Methods of Well-Executed Content Marketing
- Big Misconception is that Content Marketing is Blogging
Perfect Content Marketing is Full Funnel
- Top of the Funnel (TOFU) Content Marketing
- Middle of the Funnel (MOFU) Content Marketing
- Bottom of the Funnel (BOFU) Content Marketing
Perfect Content Marketing
- Intent-Based
- Ascension Focused
- Segmented
- Cross-Channel
- Avatar-Based
Your Content Marketing Success Metrics
Lingo Used as a Content Marketer

Module 2: Plan

Mapping to Buyer Personas and Journeys
Developing Personas
Developing Brand Voice
Brainstorm
Types of Content
Content Mix
Content Food Groups
Editorial Calendars

Module 3: Create and Design

Hiring/Team Positions
Outlines
Editing Content
Three R's of Content Marketing
Content Design

Module 4: Publish and Promote

Content Repositories
Content Alerts and Strategy Docs
Promotion

Module 5: Measure

Content ROI Mystery
Metrics for Different Kinds of Content

Module 6: Develop an Effective Content Strategy

Understanding Brand Position and Voice
Creating a Content Calendar and Why it's Important
Publishing Content More Efficiently with Hootsuite

Module 7: Driving Engagement

Strategies that will Help Drive Engagement
How to Increase Engagement for Top Social Networks?
Must-Have Apps for Increasing Engagement

Module 8: Amplify Brand

Brand Amplification
Hashtags for Brand Awareness
How to Discover Trending Content?
Automatically Schedule Content

Module 9: Measuring Brand

How to Measure Social Efforts?
Finding the Needed Data with Hootsuite
See Social Analytics in Action
Step Campaign Checklist

Who should attend this Design and Create Engaging Content for Social Media Training Course?

The Design and Create Engaging Content for Social Media Training Course is tailored for individuals seeking to excel in the realm of social media content creation. This training is highly valuable for a diverse range of professionals, including:

Social Media Managers
Content Creators
Digital Marketers
Small Business Owners
Influencers and Bloggers
Marketing Managers
Graphic Designers

Prerequisites of the Design and Create Engaging Content for Social Media Training Course

There are no formal prerequisites required for the Design and Create Engaging Content for Social Media Training Course. However, a basic understanding of social media platforms and some familiarity with design concepts could be beneficial.

Design and Create Engaging Content for Social Media Training Course Overview

When developing content, consider engaging with and providing value to the audience in different ways other than simply selling and promoting items and services. Understanding what clients want is crucial to developing interesting content and scanning your environment to assess your competition, audience, platforms, trends, and resources. Our industry experts have curated this training to provide you with the knowledge and skills to create high-quality content and assets that can be shared across multiple channels. Organisations will create a sense of creating content that communicates with customers without selling or pitching their business but delivering high-quality information. Holding lucrative skills and knowledge of designing and creating engaging content for social media provides individuals with opportunities to work on highly paid job roles in multinational organisations.

In this 1-day Design and Create Engaging Content for Social Media Training course, delegates will learn how to implement a "full-funnel" content strategy that converts cold TOFU prospects into loyal buyers of even their most expensive products and services at the Bottom of the Funnel (BOFU). They will learn how to map out their buyer personas and buying stages, consider the types of content they'll need, define their brand voice, and brainstorm some solid ideas using various tips and techniques. Our highly professional and expert trainer will conduct this training and has years of experience in teaching Digital Marketing courses.

Course Objectives:

To build and create an effective content strategy
To write good copy that engages with the audience
To start content with relevant, engaging, and good quality image
To showcase your knowledge and expertise through blogging
To methodically optimise blog posts
To clearly and concisely explain to the customer what product is through content

After attending this training course, delegates will be capable of providing their prospects with the right information at the right time in the customer journey. They will also be able to use different social media platforms with different strategies for marketing their product through effective and engaging content writing.

What’s Included in this Design and Create Engaging Content for Social Media Training Course?

World-Class Training Sessions from Experienced Instructors
Design and Create Engaging Content for Social Media Certificate
Digital Delegate Pack

Why choose us

Our Port Elizabeth venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Port Elizabeth located within the Eastern Cape Province in South Africa. The city strengthened its border by introducing settlers in 1820. The city now has around 310,000 inhabitants and is one of the largest cities within the country. Port Elizabeth is also known as the friendly city and the windy city. Algoa Bay stretches down the city for 16km and imports goods into South Africa. Within the city there is around 32,000 people that are black, 120,000 that are white, 71,000 coloured and 9,000 that are Asian. Afrikaans’s is the most popular first language of the city with English second.Port Elizabeth’s largest and main university is, Nelson Mandela Metropolitan University. It has around 27,000 enrolled students with around 3,000 international students from USA, China, Germany, Sweden and France. The university has six campuses where students can gain diplomas and degrees. Courses that can be studied include, Art, Business, Economic Sciences, Education, Engineering and Health Sciences.

Address

Greenacres
Port Elizabeth
First Bowring House
Fairview Office Park
Ring Road
Greenacres
Port Elizabeth
6045

T: +27 800 780004

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Digital Marketing Courses | Design And Create Engaging Content For Social Media Training in Port Elizabeth. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Digital Marketing Courses | Design And Create Engaging Content For Social Media Training in Port Elizabeth, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Digital Marketing Courses | Design And Create Engaging Content For Social Media Training in Port Elizabeth. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Digital Marketing Courses | Design And Create Engaging Content For Social Media Training in Port Elizabeth sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Digital Marketing Courses | Design And Create Engaging Content For Social Media Training in Port Elizabeth FAQs

What are the tips for creating engaging social media content?

There are various tips to create engaging social media content such as get your own photos takes, show and don't tell, recycling your evergreen content into graphics, sharing client reviews, searching for the latest visual trends, hosting contests, tagging bloggers and influencers you have quoted in, etc.

What are the pre-requisites?

There are no formal prerequisites for attending this Design and Create Engaging Content for Social Media Training course.

Who should attend this course?

This Design and Create Engaging Content for Social Media Training course is suitable for anyone who wants to gain in-depth knowledge about designing and creating engaging content over different social media platforms with different strategies for each platform.

What is the best content for social media?

Videos, video stories, live videos, infographics, testimonials and reviews, announcements, contests, etc., are various forms of best and engageable content for social media.

How important are social media content designs?

Effective social media graphic design aids in brand awareness and links your target audience with your products and services. Using visuals on social media can help you raise brand awareness and, more importantly, enhance the engagement of your followers.

What is the duration of this course?

This course is [ 1 ] day(s)

What are the four types of social media content?

There are four types of social media content such as image, video, text, and audio.

What will I learn in this Design and Create Engaging Content for Social Media Training course?

During this 1-day training course, you will learn to build a community and engage young people in content creation. You will also learn to understand your target audience to generate digital content that will engage and benefit them, etc.

What is the cost/training fees for Design and Create Engaging Content for Social Media Training in Port Elizabeth?

The training fees for Design and Create Engaging Content for Social Media Trainingin Port Elizabeth starts from R33495

Which is the best training institute/provider of Design and Create Engaging Content for Social Media Training in Port Elizabeth?

The Knowledge Academy is the Leading global training provider for Design and Create Engaging Content for Social Media Training.

What are the best Digital Marketing Courses courses in Port Elizabeth?

Please see our Digital Marketing Courses courses available in Port Elizabeth

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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