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Search Engine Marketing (SEM) Training Overview
Search Engine Marketing (SEM) Training Course Outline
Module 1: Introduction to Search Engine Marketing (SEM)
- What is Search Engine Marketing?
- SEM Terminology
- SEO Vs PPC
Module 2: Search Engines and Marketing
- What are Search Engines?
- Search Engine Advertising
Module 3: Introduction to Keywords
- Keywords Working
- Keyword Matching Types
- Keyword Research
- Negative Keywords
Module 4: Introduction to Quality Score
- What is Quality Score?
- Factors Influencing Quality Score
- Improving Quality Score
Module 5: Exploring Search Engine Optimisation
- Search Engines
- Working of SEO
- On-Page and Off-Page SEO
- Link Building
- Improving SEO
Module 6: SEM and Other Marketing Types
- SEM and Social Media Marketing
- SEM and Email Marketing
Module 7: Setting Search Engine Marketing Strategy
- Steps to Set Up Search Engine Marketing Strategy
- Establish a Plan
- Highlighting Goals
- Determining Available and Necessary Resources
- Analysing Market and Competitors
- Choosing Media and Tools
Module 8: Analysing SEM Strategy Efficiency
- Analyse Visits
- Analyse Click-through Rate
- Analyse Number of Conversions
- Analyse ROI
Who should attend this Search Engine Marketing (SEM) Training Course?
The Search Engine Marketing (SEM) Training Course is designed for professionals who want to learn how to effectively use search engine marketing techniques, including paid advertising (PPC), to promote products, services, and brands through search engines like Google. A variety of professionals can benefit from this course, such as:
- Advertising Professionals
- E-commerce Professionals
- Digital Marketers
- Marketing Consultants
- Public Relations Specialists
- Social Media Managers
- Marketing Managers
Prerequisites of the Search Engine Marketing (SEM) Training Course
There are no formal prerequisites for this Search Engine Marketing (SEM) Training Course.
Search Engine Marketing (SEM) Training Course Overview
Search Engine Marketing (SEM) is a Digital Marketing strategy used to increase a website's visibility in Search Engine results pages. It encompasses both organic search techniques and paid advertising campaigns, helping businesses achieve prominence in online searches
In this Search Engine Marketing (SEM) Training, delegates will learn about search engines, search engine market share, and search engine advertising. Delegates will get an understanding of how keywords work, and also about bidding. In addition, they will gain knowledge of the quality score and various factors influencing the quality score.
This 1-day training by The knowledge Academy is suitable for anyone wanting to enhance their online presence. Whether you are a Digital Marketing Manager, SEO Specialist, PPC Executive, Content Strategist, E-commerce Manager, or Marketing Consultant, our Digital Marketing Courses have got you covered. Delegates will learn to create campaigns, ads, and set up conversion tracking in AdWords accounts.
Course Objectives
- To introduce the foundational principles of effective SEM strategies
- To cultivate expertise in creating and optimising PPC campaigns
- To understand keyword research, selection, and bidding processes
- To analyse campaign metrics for ongoing refinement and ROI maximisation
- To explore advanced techniques for ad targeting and audience segmentation
By the end of this training, delegates will be familiar with on-page and off-page SEO and will be able to set up effective SEM strategies and analyse its efficiency with ease.
What’s included in this Search Engine Marketing (SEM) Training Course?
- World-Class Training Sessions from Experienced Instructors
- Search Engine Marketing (SEM) Certificate
- Digital Delegate Pack
Why choose us
Ways to take this course
Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Search Engine Marketing (SEM) Training. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.
Live classes
Join a scheduled class with a live instructor and other delegates.
Interactive
Engage in activities, and communicate with your trainer and peers.
Global Pool of the Best Trainers
We handpick from a global pool of expert trainers for our Online Instructor-led courses.
Expertise
With 10+ years of quality, instructor-led training, we equip professionals with lasting skills for success.
Global Reach
With classes running in all timezones, access any of our courses and course material from anywhere, anytime.
Unlock your potential with The Knowledge Academy's Search Engine Marketing (SEM) Training, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.
Experience the most sought-after learning style with The Knowledge Academy's Search Engine Marketing (SEM) Training. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Search Engine Marketing (SEM) Training sessions.
Highly experienced trainers
Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience
State of the art training venues
We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible
Small class sizes
Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment
Great value for money
Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value
Streamline large-scale training requirements with The Knowledge Academy’s In-house/Onsite Search Engine Marketing (SEM) Training at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.
Tailored learning experience
Leverage benefits offered from a certification that fits your unique business or project needs
Maximise your training budget
Cut unnecessary costs and focus your entire budget on what really matters, the training.
Team building opportunity
Our Search Engine Marketing (SEM) Training offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings
Monitor employees progress
The course know-how will help you track and evaluate your employees' progression and performance with relative ease
What our customers are saying
Search Engine Marketing (SEM) Training FAQs
Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. It helps businesses attract targeted traffic and potential customers, ensuring better online presence and growth.
There are no formal prerequisites for attending the Search Engine Marketing Course. However, a basic understanding of online marketing concepts and familiarity with digital platforms will be beneficial for delegates to fully grasp the advanced techniques taught in the course.
This Search Engine Marketing Course is ideal for Marketing Professionals, Business Owners, Content Creators, and anyone interested in learning how to enhance their online presence through paid search advertising. Whether you're new to digital marketing or looking to refine your SEM skills, this training will be highly beneficial.
Yes, we provide extensive support throughout the Search Engine Marketing Course. Our team of experts is available to answer any questions and offer guidance, ensuring that learners have a smooth and enriching experience. Additionally, you will have access to resources and materials even after course completion.
Our Search Engine Marketing Course covers all essential topics, including keyword research, ad creation, bid management, campaign optimisation, and performance analysis. You will also receive practical exercises, real-world case studies, and valuable tools to enhance your learning experience.
The duration of the Search Engine Marketing Certification is 1 day.
During the training, you will learn how to effectively create and manage SEM campaigns, conduct keyword research, optimise ad spend, track performance, and improve conversion rates. You will also gain insights into industry best practices to maximise the return on investment (ROI) from your campaigns.
Yes, The Knowledge Academy offers Search Engine Marketing Training in multiple locations globally. Please check our website or contact our support team to find the course offerings in your specific location.
After completing the Search Engine Marketing Course, you can explore a wide range of career opportunities in digital marketing, including roles such as SEM Specialist, Digital Marketing Manager, Paid Search Analyst, and more. The certification enhances your employability in this rapidly growing field.
Job roles that can benefit from this certification include Digital Marketing Professionals, Content Managers, Business Owners, Marketing Consultants, and Advertising Specialists. It equips them with the skills to drive better online visibility and campaign success through SEM techniques.
This Search Engine Marketing Training empowers you with the knowledge and tools to effectively promote your business online, attract targeted traffic, and increase conversions. By optimising your SEM strategies, you can improve your brand's visibility, enhance customer engagement, and achieve a higher return on your marketing investments.
The Knowledge Academy stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking Search Engine Marketing Training.
The training fees for Search Engine Marketing (SEM) Trainingin South Africa starts from R16695
The Knowledge Academy is the Leading global training provider for Search Engine Marketing (SEM) Training.
Please see our Digital Marketing Courses courses available in South Africa
Why choose us
Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources
Resources are included for a comprehensive learning experience.
"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"
Joshua Davies, Thames Water
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Search Engine Marketing (SEM) Training in South Africa
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