Consumer Behaviour Course in Durban

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Consumer Behaviour Course

Durban

Learn the art of influencing consumer decisions with our Consumer Behaviour Course
Acquire skills to analyse market trends and consumer preferences
Attain knowledge to develop effective marketing strategies based on behaviour

Dates & Prices Dates & Prices

Course information

Consumer Behaviour Course Outline

Module 1: Why We Need Qualitative Research Methods

Data-Based Marketing Decision
Qualitative vs. Quantitative
How Qualitative Research Can Help to Answer Marketing Questions

Module 2: Evolution in Understanding Consumers and its Consequences

Traditional Way of Understanding the Consumer
New Approach to the Consumer
Discovering the Unconscious Mind and its Implications
Marketing Evidence for the Existence of Unconscious and Automatic Processes
Evolution of Qualitative Research

Module 3: Qualitative Methods: Different Tools in the Hands of a Marketing Researcher

Classic Qualitative Marketing Research Methods
Variations Around Focus Groups
Interactive Methods
Closer to the Real Experience
Exploring New Technologies

Module 4: Projective and Enabling Techniques

What are Projective Techniques?
When Projective and Enabling Techniques Can and Should be Used in Marketing Research
Types of Projective Techniques
Key Success Factors
Projective and Enabling Techniques Most Commonly Used in Marketing Research
Examples of Enabling Techniques
Analysis and Interpretation of Projective and Enabling Techniques

Module 5: Defining the Research Questions and Research Schemata

Different Stages of Qualitative Research
Defining the Research Area: From Marketing Questions to Research Questions
Designing Research Schemata: Quantitative Thinking in Qualitative Research
Additional Rules for Selecting Respondents
Number and Type of Interviews
Most Common Mistakes in Planning Research Schemata

Module 6: Art of Asking the Right Question

Elementary Rules for a Good Discussion Guide
Question Type Rules
Question and Topic Sequence Rules

Module 7: Conducting an Interview – the Difference Between Good and Bad Moderators

Good Moderation
Choosing a Moderator for a Particular Research Project
Characteristics of a Good Moderator
Types of Skills Advisable for Group Discussion
Types of Skills Advisable for Ethnographic Research
Additional Skills Essential in Qualitative Research
Six Major Mistakes in Moderation

Module 8: Analysing and Interpreting Qualitative Data

Why is Qualitative Data Analysis Difficult?
Qualitative Data Analysis Framework
Types of Qualitative Marketing Research Results Presentation
Principles of Qualitative Data Analysis

Who should attend this Consumer Behaviour Course?

The Consumer Behaviour Course is designed to provide professionals with an in-depth understanding of consumer psychology, decision-making processes, and behaviours. It can be beneficial for many professionals, including:

Marketing Specialists
Brand Managers
Product Developers
Sales Representatives
Market Researchers
Business Analysts
Advertising Executives
Customer Experience Managers

Prerequisites of the Consumer Behaviour Course

There are no formal prerequisites for this Consumer Behaviour Training Course.

Consumer Behaviour Course Overview

Consumer Behaviour is essential for understanding the motivations and decision-making processes of individuals when purchasing products or services. By analysing consumer habits and preferences, businesses can tailor their marketing strategies, enhance customer satisfaction, and ultimately drive sales.

This Consumer Behaviour Course is beneficial for marketing professionals, product managers, sales executives, and business analysts looking to deepen their insights into consumer dynamics and enhance their strategic approaches.

This 1-day Consumer Behaviour Course by The Knowledge Academy will equip professionals with the skills to analyse consumer behaviour effectively. Delegates will learn how psychological, social, and cultural factors influence purchasing decisions. They will also explore methods to gather and interpret consumer data, allowing them to develop targeted marketing strategies that resonate with their audience.

Course Objectives

To understand the key concepts of consumer behaviour
To identify the factors influencing consumer decisions
To analyse the consumer decision-making process
To explore various consumer research methods
To assess the impact of marketing strategies on behaviour
To apply insights for effective product positioning

Upon completion of the Consumer Behaviour Course, delegates will possess practical skills to apply consumer behaviour insights in real-world scenarios, enabling them to create impactful marketing strategies that drive business success.

What’s included in this Consumer Behaviour Course?

World-Class Training Sessions from Experienced Instructors
Consumer Behaviour Certificate
Digital Delegate Pack

Why choose us

Our Durban venue

Includes..

Free Wi-Fi

To make sure you’re always connected we offer completely free and easy to access wi-fi.

Air conditioned

To keep you comfortable during your course we offer a fully air conditioned environment.

Full IT support

IT support is on hand to sort out any unforseen issues that may arise.

Video equipment

This location has full video conferencing equipment.

Durban is the second populated metropolitan area in South Africa, with around 590,000 inhabitants. The city has the busiest port in South Africa, and has the second most important manufacturing industry. Durban is located on the Indian Ocean coast of the continent. The city is very ethnically diverse with the largest ethnic group being the Zulus. There are around 27.9% of the population that are unemployed.Durban has several private schools within the city including, Al Falaah College, Clifton School, Crawford College, Crawford College and Deutsche Schule Durban.The University of KwaZulu-Natal has around 37,000 students enrolled within the five campuses. There are four colleges within the university including, Agriculture, Engineering and Science, Health Sciences and Law and Management Studies.

Address

Hilton Durban
12-14 Walnut Road
Durban
4001
South Africa

T: +27 800 780004

Ways to take this course

Experience live, interactive learning from home with The Knowledge Academy's Online Instructor-led Consumer Behaviour Course in Durban. Engage directly with expert instructors, mirroring the classroom schedule for a comprehensive learning journey. Enjoy the convenience of virtual learning without compromising on the quality of interaction.

Learn more in our FAQs

Unlock your potential with The Knowledge Academy's Consumer Behaviour Course in Durban, accessible anytime, anywhere on any device. Enjoy 90 days of online course access, extendable upon request, and benefit from the support of our expert trainers. Elevate your skills at your own pace with our Online Self-paced sessions.

Learn more in our FAQs

Experience the most sought-after learning style with The Knowledge Academy's Consumer Behaviour Course in Durban. Available in 490+ locations across 190+ countries, our hand-picked Classroom venues offer an invaluable human touch. Immerse yourself in a comprehensive, interactive experience with our expert-led Consumer Behaviour Course in Durban sessions.

Highly experienced trainers

Boost your skills with our expert trainers, boasting 10+ years of real-world experience, ensuring an engaging and informative training experience

State of the art training venues

We only use the highest standard of learning facilities to make sure your experience is as comfortable and distraction-free as possible

Small class sizes

Our Classroom courses with limited class sizes foster discussions and provide a personalised, interactive learning environment

Great value for money

Achieve certification without breaking the bank. Find a lower price elsewhere? We'll match it to guarantee you the best value

Learn more in our FAQs

Streamline large-scale training requirements with The Knowledge Academy's In-house/Onsite at your business premises. Experience expert-led classroom learning from the comfort of your workplace and engage professional development.

Tailored learning experience

Leverage benefits offered from a certification that fits your unique business or project needs

Maximise your training budget

Cut unnecessary costs and focus your entire budget on what really matters, the training.

Team building opportunity

Our offers a unique chance for your team to bond and engage in discussions, enriching the learning experience beyond traditional classroom settings

Monitor employees progress

The course know-how will help you track and evaluate your employees' progression and performance with relative ease

Learn more in our FAQs

What our customers are saying

Consumer Behaviour Course in Durban FAQs

What is Consumer Behaviour?

Consumer Behaviour is the study of how individuals make decisions to purchase and use goods and services, encompassing the psychological, social, and emotional factors that influence their choices and actions.

What is the importance of Consumer Behaviour Courses?

Consumer Behaviour Courses are important as they provide valuable insights into consumer motivations and decision-making processes, enabling businesses to develop effective marketing strategies and enhance customer engagement for improved business outcomes.

Who can benefit from this Consumer Behaviour Course?

The Consumer Behaviour Course is beneficial for marketing professionals, business owners, product managers, and anyone involved in sales or customer engagement, as well as students seeking to enhance their understanding of consumer dynamics.

Are there any prerequisites for the Consumer Behaviour Course?

There are no prerequisites for the Consumer Behaviour Course, allowing anyone interested in consumer psychology to register and benefit from the training regardless of their previous educational background.

Is the Consumer Behaviour Course delivered online or in-person?

The Consumer Behaviour Course is available in both online and in-person formats, providing flexibility to choose the learning style that best suits your needs and preferences.

Is any prior knowledge required for this Consumer Behaviour Course?

No prior knowledge is required for the Consumer Behaviour Course, making it accessible to all individuals interested in understanding consumer psychology and behaviour, regardless of their educational background.

What career opportunities can this Consumer Behaviour Course open up?

This Consumer Behaviour Course can open various career opportunities, including roles in marketing, market research, brand management, consumer insights analysis, and advertising, enhancing your ability to understand and influence consumer choices.

How do I register for this Consumer Behaviour Course?

To register for the Consumer Behaviour Course, visit The Knowledge Academy's website, navigate to the course page, and click on the registration button. Fill in the required details, select your preferred schedule, and complete the payment process.

What is the duration of this Consumer Behaviour Training Course?

This Consumer Behaviour Training Course takes 1-day to complete during which delegates participate in intensive learning sessions that cover various course topics.

What knowledge will I gain from taking this Consumer Behaviour Course?

By taking the Consumer Behaviour Course, you will gain knowledge of consumer decision-making processes, psychological influences on buying behaviour, market research techniques, and strategies to effectively engage and influence target audiences.

What topics are covered in the Consumer Behaviour Certification Course?

The Consumer Behaviour Certification Course covers topics such as decision-making processes, psychological influences, consumer research methods, market segmentation, and the impact of culture and social factors on consumer behaviour.

Why choose The Knowledge Academy in Durban over others?

The Knowledge Academy in Durban stands out as a prestigious training provider known for its extensive course offerings, expert instructors, adaptable learning formats, and industry recognition. It's a dependable option for those seeking this course.

What is the average salary that can be expected on completing the Consumer Behaviour Course?

Upon completing the Consumer Behaviour Course, graduates can expect an average salary ranging from £25,000 to £45,000 annually, depending on experience and specific roles within the industry.

How beneficial is the Consumer Behaviour Training for one's career?

The Consumer Behaviour training enhances career prospects by equipping individuals with valuable insights into customer motivations and decision-making, enabling more effective marketing strategies and improved business outcomes.

How long is the Consumer Behaviour Certification valid for?

The Consumer Behaviour Certification is valid for a lifetime, ensuring that your qualification remains relevant and recognised throughout your professional journey.

Can I access the materials for Consumer Behaviour Course from multiple devices?

Yes, you can access the materials from multiple devices, allowing for flexible learning and the ability to study whenever and wherever it suits you.

What is the cost/training fees for Consumer Behaviour Course in Durban?

The training fees for Consumer Behaviour Coursein Durban starts from R33495

Which is the best training institute/provider of Consumer Behaviour Course in Durban?

The Knowledge Academy is the Leading global training provider for Consumer Behaviour Course.

What are the best Marketing Courses courses in Durban?

Please see our Marketing Courses courses available in Durban

Why choose us

Best price in the industry

You won't find better value in the marketplace. If you do find a lower price, we will beat it.

Many delivery methods

Flexible delivery methods are available depending on your learning style.

High quality resources

Resources are included for a comprehensive learning experience.

"Really good course and well organised. Trainer was great with a sense of humour - his experience allowed a free flowing course, structured to help you gain as much information & relevant experience whilst helping prepare you for the exam"

Joshua Davies, Thames Water

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